This is the seventh in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he dissects and analyzes ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide actionable advice for anyone looking to improve their ad copy. Facebook ads allow … [Read more...] about Ads in the Wild: Words as Pictures
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Your Roadmap To A Successful Landing Page Audit
It’s 3:15, school just let out, my buddies and I are prepared to set out on an extremely important voyage. A voyage only the bravest of men can possibly endure. With treasure map in hand, we set out… This was myself as a youngster. After school, my mom would often surprise my friends and I with a map that led to hidden treasure. The treasure usually consisted of a plate piled … [Read more...] about Your Roadmap To A Successful Landing Page Audit
Quick Guide To Analytics Multi-Channel Funnels
Last Wednesday Google announced the solution to all of my life's problems, Multi-Channel Funnels. Okay so that might be a slight over exaggeration, but I've only been playing around with this new feature for a few days and am already feeling giddy about the PPC benefits it will provide. We all know that to get a clear understanding of PPC performance you can't just look at … [Read more...] about Quick Guide To Analytics Multi-Channel Funnels
Visual Striking Photos: Beyond Head Shots of Pretty Women
This is the sixth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide actionable advice for anyone looking to improve their ad copy. Before an ad can do … [Read more...] about Visual Striking Photos: Beyond Head Shots of Pretty Women
Search Psychology – Using Creative Outlets for Writing Ads
So your client has one brand, but LOTS of different audiences in which to market that brand. How in the world are you going to reach all of them!? Chances are, you’re not. However, by thinking outside the box and using unconventional research tools, you can write effective ads catering to different audiences. Now, I am not going to go all Sigmund Freud on you… this is … [Read more...] about Search Psychology – Using Creative Outlets for Writing Ads
Ads in the Wild: Make ‘Em Look Where You Want
This is the fifth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide a lot of actionable advice for anyone looking to improve their ad copy. As a social … [Read more...] about Ads in the Wild: Make ‘Em Look Where You Want
adCenter 101: Utilizing Campaign Analytics For Better Conversion Data
This periodical series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. I’ve found that literature pertaining to this subject is sparse, so I intend to contribute to the lack thereof. Overview Back when Bing and Yahoo announced that they were going to join forces, one of their endeavors sought … [Read more...] about adCenter 101: Utilizing Campaign Analytics For Better Conversion Data
Marty Demonstrates the Purple Cow Principle – Facebook Style!
This is the fourth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide a lot of actionable advice for anyone looking to improve their ad copy. First, if … [Read more...] about Marty Demonstrates the Purple Cow Principle – Facebook Style!
Diagnosing a Problem Account
At some point in our tenure as a PPC account manager, we all encounter an account that just seems flat out stuck. Conversions start to steadily decrease, click-through rate starts to slide, and if you’re especially unlucky you’ll start seeing your traffic numbers stall too. I recently had an account that had all these problems for no easily identifiable reason, and thought it … [Read more...] about Diagnosing a Problem Account
Heroview – CRO & Analytics for PPC with James Svoboda
Today’s #Heroview featured James Svoboda (@Realicity) as he put the 140 character limit to the test and shared some of his insight towards Conversion Rate Optimization & Analytics for PPC. The interview was full of great information and interesting new ideas to add to your PPC arsenal. But you don’t need me to tell you, check out the streamcap below! Thank you to everyone … [Read more...] about Heroview – CRO & Analytics for PPC with James Svoboda
Four Reasons to Trust a Life Scientist with Your PPC Account
This is the second post of a series called "why to trust a (insert stereotype) with your PPC account." The first post profiled Amy, the "farmer's daughter," and this post profiles Jessica Niver, an Account Supervisor at Hanapin and the "life scientist." First, it would probably help to define a life scientist. Life sciences "comprise all fields of science that involve the … [Read more...] about Four Reasons to Trust a Life Scientist with Your PPC Account
Google Enhances Display Network Metrics
This week, Google announced the addition of several new tools available to advertisers using Google’s Display Network. Google stated in their release that these improvements will “give you better measurement, transparency and value for your display advertising campaigns.” To improve your ability to measure your ad’s success on the Display Network, you can now view your ad’s … [Read more...] about Google Enhances Display Network Metrics
