Social media is a core part of most brands' marketing strategies today. With billions of active users across platforms like Facebook, Instagram, TikTok, and more, social media offers endless opportunities to connect with customers. However, succeeding with social media requires much more than creating posts or buying ads. To truly maximize value, brands need to master social … [Read more...] about 11 Tips for Effective Social Media Data Collection and Analysis
Search Results for: conversion rate
12 ways Google Ads uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours
The goal is not to stoke fear or play to your emotions. Instead I simply seek to point out some of the different ways Google Ads may be using dark patterns to mislead you or impeding your ability to make the best possible decisions for your business. Hopefully, this will help ensure business owners don’t unnecessarily waste their hard-earned money! What are dark patterns? … [Read more...] about 12 ways Google Ads uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours
Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
When it comes to digital advertising, the opportunities are endless with Google Ads and Microsoft Ads. Both platforms offer exciting possibilities for reaching targeted audiences and driving conversions. Whether your goal is for broad exposure or niche targeting, each platform offers distinct advantages that can significantly boost your marketing efforts. Google Ads at a … [Read more...] about Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
A Handy Guide to Consent Management Platforms with Free Plans
While the Digital Markets Act's implementation in March 2024 brought some changes, its impact on cookie compliance for most businesses has (so far) been minimal. The adjustments primarily affect less common features, such as GA4 audience sharing, which is helpful but not critical to Google Ads. Not implementing consent mode V2 was somewhat of a nothing burger for most people, … [Read more...] about A Handy Guide to Consent Management Platforms with Free Plans
How to Optimise Your PPC Landing Pages in 5 Steps
Your PPC landing pages could make or break your campaigns. That’s because even if you have the most perfectly created PPC campaign, if you are sending people to a badly designed landing page, which has terrible UX or poor quality content, they aren’t going to convert.With the post-click experience being just as important as your campaigns if you really want to see conversions … [Read more...] about How to Optimise Your PPC Landing Pages in 5 Steps
How AI Call Tracking Is Changing the Google Ads Game
Google Ads account management is like chess. It’s easy to learn the moves, but it takes years of practice to master the techniques and become an professional.We all know that a killer landing page and multiple contact points (forms, phone number, chat), catchy and well-thought-out headlines, stunning image ads, a stellar conversion and bidding setup, typically do the trick … [Read more...] about How AI Call Tracking Is Changing the Google Ads Game
What Is Reactive Marketing and How to Apply It to Your Brand
What’s reactive marketing and why so much buzz around it? Let's dive into why businesses apply reactive marketing strategies and why your company may be left behind by competitors without one. We’ll also arm you with clear-cut instructions and relevant examples on how to apply reactive marketing to your brand to maximize your business performance. Reactive Marketing: What … [Read more...] about What Is Reactive Marketing and How to Apply It to Your Brand
Why Advertisers Need to Take the Leap On YouTube’s 3-Pronged Approach
Imagine upgrading from a dial-up to fiber optic internet. It opens up an exponential surge of capability and reach. This is exactly what YouTube's advertising growth has looked like over the last 12-18 months. The results have been fascinating to analyze.No shift was more impactful than the addition of Shorts and In-Feed ads, cementing YouTube’s 3-pronged approach. … [Read more...] about Why Advertisers Need to Take the Leap On YouTube’s 3-Pronged Approach
How to set up and optimize end-to-end lead gen funnel tracking (with no CRM required)
Spend all your time working with Google Ads lead gen campaigns, it's easy to forget there’s another half of a sales process that takes place with every form submission and phone call. However, what makes the difference between hitting targets and missing quotas, is the ability to optimize for sales, not leads. Strategically, it’s an easy win - let’s track, report and … [Read more...] about How to set up and optimize end-to-end lead gen funnel tracking (with no CRM required)
9 Attributes to Deploy to Supercharge Your Google Shopping Feed
Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money on the table. Worse, it's making you less profitable than you could be. If you run paid advertising, it is a Google shopping feed world out there and we are all just living in it. Even the paid social platforms like Meta, … [Read more...] about 9 Attributes to Deploy to Supercharge Your Google Shopping Feed
Leveraging Customer Match for Enhanced Paid Search Campaigns: A Guide for Experienced Advertisers
As the digital advertising landscape shifts towards a cookieless future, harnessing the power of first-party data becomes increasingly crucial. Google's Customer Match provides a robust solution for paid search advertisers to scale reach and engagement with both new and existing customers. Here’s how you can optimize your campaigns using Customer Match to stay ahead in this … [Read more...] about Leveraging Customer Match for Enhanced Paid Search Campaigns: A Guide for Experienced Advertisers
8 Essential Practices for Writing Impactful PPC Headlines
PPC headlines have a huge influence on the results of your performance campaign. However, users spend less than 0.7 seconds focused on each online ad, so you need to craft engaging websites that catch their attention in a minuscule amount of time. Every online user is constantly bombarded with stimuli when surfing the web. Catching someone’s attention with plain text … [Read more...] about 8 Essential Practices for Writing Impactful PPC Headlines
