Not all small businesses or bloggers have the capital to run massive paid marketing campaigns. 47% of small business owners handle marketing efforts on their own. Many are on a tight budget and don’t know where to start. Once you have a website, its value primarily relies upon how well you can engage consumers. Engaging initially through one channel creates an … [Read more...] about How to Get Found Online: 5 Tips for Small Business Owners in 2022
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Five Great Tips on How to Use eCommerce Analytics to Understand Your Audience
Long-term eCommerce success depends on your ability to gather, interpret, and transform relevant data into actionable tactics and strategies. Simply put, the eCommerce industry has become an overly competitive place, and with the market value expected to reach US $5.88 trillion by 2025, online stores need to focus on bringing more value to customers in order to stay … [Read more...] about Five Great Tips on How to Use eCommerce Analytics to Understand Your Audience
Search Advertising 2.0 is Here. Did You Adjust Yet?
Suppose you are a data-driven search marketer and want to maintain significant control of your main advertising assets such as keywords and ad copy. In that case, you must be disoriented by the trajectory that search advertising platforms, particularly Google, are taking. Starting on June 30, 2022, Google no longer allows the creation or editing of expanded text ads, leaving … [Read more...] about Search Advertising 2.0 is Here. Did You Adjust Yet?
Why First-Party Data is The Future of Digital Marketing
It seems that the era of third-party cookies is becoming a thing of the past. Major browsers such as Firefox and Safari had already started to block third-party cookies on their browsers. But they’re not the only ones to do so. On January 14, 2020, Google announced they would phase out third-party cookies in Chrome. They intended to do this “within two years,” which … [Read more...] about Why First-Party Data is The Future of Digital Marketing
Six Dangers of Automation in Marketing
The age of automation is here. Whether at the shopping checkout or in the online business world, automation technologies are becoming a standard tool for streamlining workflow and business operations, especially online. In 2020, the digital marketing and advertising industry was worth over 370-billion dollars in the U.S, with more business owners realizing the full … [Read more...] about Six Dangers of Automation in Marketing
“Measuring is easy”, said no one ever
Understanding the role that each touchpoint plays in a conversion is crucial for budgeting, allowing devotion of funds to the most effective touchpoints while diverting funds away from ineffective channels. Multi-touch attribution models have been proven ineffective for two reasons: the platforms are sealed off from each other in terms of attribution;the … [Read more...] about “Measuring is easy”, said no one ever
The Art and Science of PPC Account Structures
With the rise of machine learning and the relentless march toward large-scale automation, digital marketers are now finding themselves in the middle of a perfect storm where they have less control over their campaigns, higher costs, and lousy results. To state the obvious, Google’s goals are not your goals. Source: Google Over the last few years, … [Read more...] about The Art and Science of PPC Account Structures
B2B vs. B2C Marketing: Fundamental Differences Every Savvy Marketer Should Know
Every business can be classified either as a B2B or a B2C business. You’re either selling to a business or directly to a person. Your target audience makes a world of difference in your marketing strategy. B2B (business-to-business) and B2C (business-to-consumer) businesses differ greatly because of the number of decision-makers involved in the buying process, sales volumes, … [Read more...] about B2B vs. B2C Marketing: Fundamental Differences Every Savvy Marketer Should Know
Proven Amazon Listing Optimization Tips From a Selling Pro
There are over 300 million active users on Amazon. As the world's largest online marketplace, Amazon is an excellent opportunity for people who want to make money (minus the boss). To grow your eCommerce business, you need to understand Amazon Listing Optimization. By optimizing your listing, you become more visible on the marketplace, this will increase sales and save your … [Read more...] about Proven Amazon Listing Optimization Tips From a Selling Pro
Five Crucial Aspects of the Most Popular PPC Ad Platforms
Nowadays, it's rare to find a business that isn't trying to bolster its online presence, and PPC platforms often play crucial roles in those digital marketing pushes. However, choosing the right platform to showcase your brand and snag potential leads effectively isn't always easy. As a newbie in the world of paid media, navigating your way around all the major PPC platforms … [Read more...] about Five Crucial Aspects of the Most Popular PPC Ad Platforms
PPC vs. SEO: Pros and Cons for Startups
Unless you’ve been living under a rock for a few decades, you’ll know that marketing disciplines like SEO and PPC are an important aspect of thriving in any post-internet business landscape. While SEO, PPC, and other methods have been cornerstones to some of the most successful digital marketing campaigns of some of the largest brands in the world, if your business is … [Read more...] about PPC vs. SEO: Pros and Cons for Startups
The Ultimate How-to Guide on Google Ads A/B Testing
Image Source When it comes to online marketing, it’s difficult to know what will make for an engaging campaign. You’ll always find that some images, tones, and wordings appeal more to some people than others. We all have our individual preferences. That’s why the success of a well-made campaign can often depend on it finding the right demographic. A/B testing, or … [Read more...] about The Ultimate How-to Guide on Google Ads A/B Testing
