There's a very popular term in the world of marketing that goes something like, “talking to everyone is talking to no one.” This maxim is particularly true in the overly competitive B2B world, where the ability to understand exactly who you are targeting with your marketing streamlines your efforts. Make your marketing strategy more effective by tailoring your communications … [Read more...] about Identifying an Effective B2B Target Market for Ads
Search Results for: conversion rate
Showcase More of Your Products on Google Shopping
You’ve done all the hard work, and your Google Merchant Center has no errors or disapprovals but you still find that many of your products are just not showing in your advertising efforts. This can be commonplace, especially for those retailers that have hundreds, if not 1000’s of products that they are wanting to showcase on the Google Shopping network. Do you just throw … [Read more...] about Showcase More of Your Products on Google Shopping
How the Creator Economy Is Changing Marketing
In the modern online world, everyone with an internet connection can be a creator. With so many social platforms, forums, and online hubs, (as well as millions of websites where creators can promote themselves, their business, products, or simply their work), it should come as no surprise that the creator economy is booming all over the world. But what does this mean for … [Read more...] about How the Creator Economy Is Changing Marketing
How to Expand Your eCommerce Business Globally
The Ecommerce industry boomed throughout the COVID-19 crisis, and continues to grow in this post-pandemic world. Now that global trade and commerce are on the rise, eCommerce businesses can rapidly expand into neighboring markets and establish a digital brand presence across the globe. Of course, this is often easier said than done, no matter how many resources for expansion … [Read more...] about How to Expand Your eCommerce Business Globally
5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results
Do you want your social media advertising efforts to succeed? Of course, you do. According to data, brands saw 33% more purchase intent from exposure to LinkedIn ads. The figure highlights how ads are more than just one of the social media marketing trends of 2022. With the right strategies, social media ads can help you raise awareness, boost website traffic, … [Read more...] about 5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results
Your Guide to Winning with Performance Max Campaigns
The first mention of Performance Max dates back to 2020, but it is still considered the new kid on the block for businesses and marketers alike. For many business owners, and especially eCommerce store owners, there has always been that search for the Holy Grail to simplify online advertising. With many options available, it was difficult for many to choose where to … [Read more...] about Your Guide to Winning with Performance Max Campaigns
How to Get Found Online: 5 Tips for Small Business Owners in 2022
Not all small businesses or bloggers have the capital to run massive paid marketing campaigns. 47% of small business owners handle marketing efforts on their own. Many are on a tight budget and don’t know where to start. Once you have a website, its value primarily relies upon how well you can engage consumers. Engaging initially through one channel creates an … [Read more...] about How to Get Found Online: 5 Tips for Small Business Owners in 2022
Five Great Tips on How to Use eCommerce Analytics to Understand Your Audience
Long-term eCommerce success depends on your ability to gather, interpret, and transform relevant data into actionable tactics and strategies. Simply put, the eCommerce industry has become an overly competitive place, and with the market value expected to reach US $5.88 trillion by 2025, online stores need to focus on bringing more value to customers in order to stay … [Read more...] about Five Great Tips on How to Use eCommerce Analytics to Understand Your Audience
Search Advertising 2.0 is Here. Did You Adjust Yet?
Suppose you are a data-driven search marketer and want to maintain significant control of your main advertising assets such as keywords and ad copy. In that case, you must be disoriented by the trajectory that search advertising platforms, particularly Google, are taking. Starting on June 30, 2022, Google no longer allows the creation or editing of expanded text ads, leaving … [Read more...] about Search Advertising 2.0 is Here. Did You Adjust Yet?
Why First-Party Data is The Future of Digital Marketing
It seems that the era of third-party cookies is becoming a thing of the past. Major browsers such as Firefox and Safari had already started to block third-party cookies on their browsers. But they’re not the only ones to do so. On January 14, 2020, Google announced they would phase out third-party cookies in Chrome. They intended to do this “within two years,” which … [Read more...] about Why First-Party Data is The Future of Digital Marketing
Six Dangers of Automation in Marketing
The age of automation is here. Whether at the shopping checkout or in the online business world, automation technologies are becoming a standard tool for streamlining workflow and business operations, especially online. In 2020, the digital marketing and advertising industry was worth over 370-billion dollars in the U.S, with more business owners realizing the full … [Read more...] about Six Dangers of Automation in Marketing
“Measuring is easy”, said no one ever
Understanding the role that each touchpoint plays in a conversion is crucial for budgeting, allowing devotion of funds to the most effective touchpoints while diverting funds away from ineffective channels. Multi-touch attribution models have been proven ineffective for two reasons: the platforms are sealed off from each other in terms of attribution;the … [Read more...] about “Measuring is easy”, said no one ever
