As we know by now, Google loves to keep us on our toes in terms of the requirements for success with its ranking algorithm. One of the latest changes involves Core Web Vitals, a new set of metrics that is one way to incorporate UX signals into the algorithm. The goal for Google is the promotion of sites and landing pages that create a better page experience for its users. … [Read more...] about How Google Core Web Vitals Can Improve UX Performance
Search Results for: conversion rate
Using Geo-Targeting to Get Customers Back in Stores
Geotargeting has opened many doors for marketers and advertisers alike during Covid. After all, it helps focus on a specific market, resulting in more relevant ads, increased campaign value, and a better ROI. This piece will discuss the ins and outs of geo-targeting in advertising, explore best practices, and look at some examples of targeting we have run internally. How … [Read more...] about Using Geo-Targeting to Get Customers Back in Stores
Google Ads Optimization: Search Campaign Optimization List
Successful Google Ads campaigns require regular optimization. Often, PPC managers don’t have the processes in place to optimize their Ads campaigns and don’t yield the results of their competitors. If you want to make the most of Google Ads and the online personalized recommendations they present searchers with, then this optimization checklist will come in … [Read more...] about Google Ads Optimization: Search Campaign Optimization List
How to Craft the Perfect PPC Marketing Plan
To succeed in PPC marketing, you need a well-crafted plan. Without a plan, you'll likely waste time and money on campaigns that don't reach their full potential or that let you achieve goals that are not relevant to your business. In this blog post, we'll explore the steps of creating a successful PPC marketing plan. We'll start with defining and understanding your business's … [Read more...] about How to Craft the Perfect PPC Marketing Plan
Using Google Ads for Shopify Success
Photo by Roberto Cortese on Unsplash Shopify is the most popular E-commerce platform in the world, providing you with all the features you need to build, manage, and market your online store from a centralized location. That said, no matter how powerful Shopify is, it’s important to note that success is not a guarantee. After all, building your own Shopify store is the … [Read more...] about Using Google Ads for Shopify Success
How to Track Sales Coming from TikTok
TikTok became a primary platform for users to learn about new products, services, and businesses; therefore, being one of the top platforms for advertisers. A new marketing channel is always a challenge when figuring out the best way to track its effectiveness (aka actual sales and marketing ROI). In this article, we will look at tracking methods for TikTok and … [Read more...] about How to Track Sales Coming from TikTok
Google Display Network Vs. Google Search Network: Which One is Better for Maximum Brand Awareness
Let’s get this out of the way first. The display network and the search network are both helpful in increasing brand awareness. Both tools can reach target audiences. But the question is, which one is better in branding campaigns? Is it the display network or the search network? You can achieve massive success in brand awareness without using google’s advertising … [Read more...] about Google Display Network Vs. Google Search Network: Which One is Better for Maximum Brand Awareness
Changes to BMM keywords – What we have seen so far and tips for 2022
An introduction to BMM keyword changes For those that aren’t aware, in February 2021, Google Ads began the phase-out of broad match modifier (BMM) keywords – pushing the removal of these from accounts and expanding the targeting capabilities of phrase match to facilitate the losses. Moving forward to July 2021, the change had completely been rolled out, and BMM keywords … [Read more...] about Changes to BMM keywords – What we have seen so far and tips for 2022
How Automation Hurts Rank, And How to Fix It
Imagine you are offered an opportunity to have control of all the creative, copy, and budget in your Google Ads account (or your paid media platform of choice) put in the hands of an anonymous six-year-old user. Each day, you are allowed to tell them whether they should or should not spend money, how valuable a conversion is, and nothing else. This is billed as a massive gain … [Read more...] about How Automation Hurts Rank, And How to Fix It
Use Customer Lifetime Value to Find More of Your Best Customers
With new privacy rules continually changing the landscape of third-party data, brands are increasingly becoming more focused on understanding their current customers in order to make more sophisticated marketing decisions. One approach to this is utilizing customer lifetime value (LTV) to segment your best customers and ultimately find more of them. In this article, we’ll … [Read more...] about Use Customer Lifetime Value to Find More of Your Best Customers
Tips for Optimizing a Localized PPC Account
Before jumping into the components of a local PPC account and why it matters, we should first define what constitutes a local PPC account. The basic definition is that it targets customers within a specific region. The strategy for localized PPC specifically involves using local keywords and geotargeting. One would quickly assume that only brick and mortar businesses like … [Read more...] about Tips for Optimizing a Localized PPC Account
Amazon Sponsored Products: Advanced Practices for 2022
Source: Wicked Monday on Unsplash Without a doubt, listing your products on Amazon is one of the best ways to sell online and build a thriving eCommerce business, or simply build up the Ecommerce side of your brand. To get the best possible results, you not only need an amazing product selection, but you also need to manage and optimize your pages. But you … [Read more...] about Amazon Sponsored Products: Advanced Practices for 2022
