In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google expands lead forms to Youtube and Discovery Campaigns Details: Lead form extensions (which are currently active in search) now extend to Youtube and Discovery campaigns. Impact: Google has become increasingly B2B friendly over the past couple of years. The success … [Read more...] about August 2020 Updates to Paid Media Platforms
Search Results for: conversion rate
Top Tips To Get The Most From Microsoft’s New Shutterstock API
In July, Microsoft Advertising announced its new partnership with Shutterstock. This partnership gives its advertisers access to 330 million free images to use in their display campaigns on the Microsoft Audience Network. The move was intended to help advertisers by saving them both time and resources when creating their advertising. With the Shutterstock API, they … [Read more...] about Top Tips To Get The Most From Microsoft’s New Shutterstock API
New LinkedIn Ads Features Every B2B Advertiser Should Know
LinkedIn Ads platform has significantly evolved since its launch back in 2005. Fifteen years later it is still a pillar in paid social advertising especially for advertisers who would like to leverage it for creating and nurturing B2B relationships. With 310 million MAU (Monthly Active Users) it provides a unique opportunity to reach out to audiences based on their job title, … [Read more...] about New LinkedIn Ads Features Every B2B Advertiser Should Know
3 Areas Of Digital Advertising That Are STILL Problematic
My passion for digital advertising comes from one particular item: data. The amount of information that we have the opportunity to look through and analyze is astonishing. From basic metrics like impressions and clicks to more intriguing insights such as website navigation paths or adds to cart, everything seems to be in place for complex questions and problems to be tackled … [Read more...] about 3 Areas Of Digital Advertising That Are STILL Problematic
Optimizing Podcasts for The Local Businesses
With the world now saturated with products and services, you have to find a way to touch base with your target audience so you can effectively stand out from your competition. Podcasting is one way to get that done, as it can efficiently engage with your consumers while informing them about your brand. It is now common practice for businesses to rely on these audio files for … [Read more...] about Optimizing Podcasts for The Local Businesses
Three Basic Categories of Google Ads Bidding
There are only two certain things in life: death and Google Ads updates. Google makes updates to its ads platform on a monthly basis and most of these are small changes or new features types to test out. However, every year or so Google loves to rock the boat with removing or adding a new bid strategy. Don’t worry, you haven’t missed any big news recently! However, given … [Read more...] about Three Basic Categories of Google Ads Bidding
An Essential Rundown On Twitter Ads
In their 2019 review, Twitter stated that on average their platform holds 139 million monetizable daily active users. Combine this with a 20% rise in engagement rate year on year and it’s a recipe for success in reaching your target audience. If you want to utilize what Twitter can do for you and maximize your investment in the platform, read on. Campaigns: Awareness, … [Read more...] about An Essential Rundown On Twitter Ads
July 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Buy on Google is now commission-free Details: Following the addition of free product listings a couple of months back, Google Shopping will offer commission-free access to their native checkout within product listings via “Buy on Google”. With the announcement, came a … [Read more...] about July 2020 Updates to Paid Media Platforms
Discovery Ads for New Customer Acquisition
I work with a brand that has a large presence on social media but is always looking for new ways to acquire new customers and expand their reach on Google. Since they regularly use Facebook, we have access to lots of creative assets. We have dabbled in some display advertising before, but they were looking for something new to try. The solution? Discovery … [Read more...] about Discovery Ads for New Customer Acquisition
What are PPC KPIs and how do you choose them?
When I was new to paid search I kept hearing about KPIs and whether or not they were being met. However, I don’t recall someone sitting down and talking me through the process of picking out KPI’s for each campaign objective. KPI’s are often briefly discussed when creating strategies while tactics are more heavily prioritized. The opposite should be true. KPI’s should … [Read more...] about What are PPC KPIs and how do you choose them?
Does Facebook post engagement drive sales?
Social media marketing is an interesting profession. SMM thrives with good creative, which in turn drives high engagement for the content promoted. An ad with good creative can receive plenty of engagement, as likes, comments, and even shares. While this can be a good thing for brand-oriented campaigns if your goal is conversion-oriented, this doesn't always correlate with … [Read more...] about Does Facebook post engagement drive sales?
Evaluation and Insights on LinkedIn Message Ads (InMail)
Do you ever find yourself inquiring about which ad format on LinkedIn is the most effective? Well, today, I’m going to break down my experience with one of the more heavily debated ad formats LinkedIn has to offer - the InMail, or should I say the newly rebranded Message Ad. I’ll be referring to these ads as InMails throughout this blog as I’m sure it's the term you’re all … [Read more...] about Evaluation and Insights on LinkedIn Message Ads (InMail)
