Dynamic Products Ads on Facebook are a great way to take your eCommerce advertising to the next level. These ads can look just like all other ads on Facebook, whether it be static images or carousel ads. The best part is that you don’t have to create ads for every product; you only have to create a template and your product images and information from your catalog will be … [Read more...] about Getting Started With Facebook Dynamic Product Ads
Search Results for: conversion rate
January Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On January 1st, 2020 CCPA went into effect representing a major milestone in data privacy legislation within the United States. Impact: For brands that properly prepped for GDPR, there were likely minimal alterations to make. … [Read more...] about January Updates to Paid Advertising Platforms
PPC Hero Summit Features Emerging Female Speakers in Paid Media
The 2020 PPC Hero Summit, a FREE, ONLINE event, is less than 2 weeks away. Are you registered yet? The Summit was designed for digital marketers who do more than just PPC in their role. Not only will you get updated on the latest happenings in paid media, but you'll get strategies and tips that you can implement right away in your accounts for better performance. AND we'll … [Read more...] about PPC Hero Summit Features Emerging Female Speakers in Paid Media
The Beginner’s Guide To Setting Up A Google Ads Account
01/22/2020 Want to know how to st up Google Ads? Diving into the world of PPC Advertising can be intimidating. As PPC Hero bloggers we know this and have put together a helpful, “Beginners Guide to Setting Up a Google Ads Account.” The Google platform is typically the first engine we recommend testing when new to PPC advertising. The guide is designed to not only … [Read more...] about The Beginner’s Guide To Setting Up A Google Ads Account
Google Ads Trademark Policies: What You Need To Know
Google Ads trademark issues can cause delays to your campaign if you are trying to run on trademarked terms and also cause issues when other advertisers are violating your trademarked terms. You will likely encounter the first issue as an agency, running ads on behalf of your clients. If a client creates a new account on your behalf, versus granting access to the current … [Read more...] about Google Ads Trademark Policies: What You Need To Know
Facebook’s Mandatory Change Coming Soon: Ad Set Budgets Are Going Away
I am using this opportunity to remind you about Facebook's mandatory change coming soon (sometime in the next few months, as early as Feb 2020). This change is the mandatory move away from ad set budgets to campaign budgets, also known as campaign budget optimization (CBO). Some of you may remember hearing this would happen last September but Facebook has pushed the date to … [Read more...] about Facebook’s Mandatory Change Coming Soon: Ad Set Budgets Are Going Away
4 Ways You’re Not Utilising AI Properly In Your PPC Campaigns
By now you might have seen a thousand articles telling you why you need to use AI (Artificial Intelligence) for PPC. I should know. I’ve written a good few of these articles myself, preaching the benefits for businesses of all sizes. If you’re unfamiliar with them, let me remind you that AI is: Fast, able to save you time and give you more hours to get your work done. … [Read more...] about 4 Ways You’re Not Utilising AI Properly In Your PPC Campaigns
Top 6 Reasons Why You Can’t Miss Hero Conf Austin 2020
Year after year, Hero Conf proves to be an unforgettable event - 98% of our attendees say they would attend again. We see a lot of the same faces each year as companies have come to rely on Hero Conf to progress their paid media knowledge. Plus, it’s just a great time. Come for the content and stay for the fun! Here are the top reasons that you shouldn’t miss this year’s … [Read more...] about Top 6 Reasons Why You Can’t Miss Hero Conf Austin 2020
6 New Jobs on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Workshop Digital, RyTech, Enilon & Hanapin Marketing. Here's a brief look at some of the positions available: Workshop DigitalRichmond, VARole: Senior Pay Per Click (PPC) Analyst We need a hungry, tenacious PPC professional. We need someone who can effectively communicate … [Read more...] about 6 New Jobs on the PPC Hero Job Board
PPC Reset: Refresh Your Outlook on Your Accounts
New year, new you. It’s a new decade and I think it’s safe to say a lot has changed in the search landscape in the last decade. With the change in decade, change in year, change in landscape, I am encouraging all you PPCers to consider doing a PPC reset: reset your outlook on your accounts and look to refresh what you’re doing. There are endless optimizations we think to do … [Read more...] about PPC Reset: Refresh Your Outlook on Your Accounts
Major Social Ad Platform Updates: 2019 Recap
The amount of new features and updates that have been rolled out in 2019 has been overwhelming. We can all agree on this, but can we agree on which updates are going to have the largest impact on the Paid Social advertising industry? Here is my roundup of the top updates from 2019 across the two major platforms: Facebook and LinkedIn. Facebook Transparency … [Read more...] about Major Social Ad Platform Updates: 2019 Recap
Google Ads vs. AdSense: What’s the Difference?
Beginners to search marketing often hear about Google's two advertising platforms, Google Ads and Google AdSense. Depending on your goals, one of these systems may be right for you, but what's the difference between Google Ads and AdSense? Which one makes more sense for your site? What’s the main difference between Google Ads and AdSense? The main difference is that Google Ads … [Read more...] about Google Ads vs. AdSense: What’s the Difference?
