We all have to start somewhere. Whether we’re launching a new campaign, launching our first campaign, or taking a look at one that has been running for a while, we need to put into focus one of the key portions of the Google auction place, the bid. I’ll outline 3 different strategies and when to best utilize them. There are millions of different situations and caveats so … [Read more...] about 3 Strategies To Consider When Thinking About Bidding
Search Results for: conversion rate
Moving Pieces: Thinking About PPC Strategy
Strategy. What is your strategy? As an agency, our team responds to that very question on a daily basis. How do we respond? I remember my very first week working at Hanapin Marketing. I was working in a REDBOP group (for information on what REDBOP is, see “super awesome opportunity” in the dictionary and you will find information on Hanapin's monthly PPC training program) and … [Read more...] about Moving Pieces: Thinking About PPC Strategy
Bing’s New(ish) Automated Bidding Strategies
It seems to have flown a bit under the radar but Bing is slowly rolling out many of the fancy new automated bidding strategies that Google has been pushing as of recent. Bing seems to be an afterthought but lately, I’ve been seeing some good success in the channel once things are tweaked. While Bing & Google are Search at the end of the day, they have their differences and … [Read more...] about Bing’s New(ish) Automated Bidding Strategies
The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
You may have a client, or you may be a client, asking the question, should we spend more on branded or non-branded terms? Like anything in PPC, it depends on the industry, the type of product/service, what your competitors are doing, how your PPC account is currently set up, etc. Having worked with a variety of clients, I have seen a wide range of strategies. Two opposing … [Read more...] about The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
High CTR? Low Conversion Volume? Where’s The PPC Disconnect?
Dear Reader, Welcome to the wondrous world of PPC advertising, where digital marketers play the game of persuading potential customers to click on paid ads, and ultimately ‘convert’ in some meaningful way. Conversions come in many different shapes and sizes. A conversion could be something as simple as a customer signing up for your newsletter, a free trial of your product or … [Read more...] about High CTR? Low Conversion Volume? Where’s The PPC Disconnect?
Is Your Website A Conversion Nightmare? Try Facebook Lead Ads!
What are Facebook Lead Ads? In today’s blog post, we’re going to talk briefly about the benefits of Facebook Lead Ads! As you are aware, most of us are captive servants to our mobile phones. This of course presents an opportunity and a challenge, especially for activities that require longer research and contemplation. Mobile-users have twitchy attention spans and often … [Read more...] about Is Your Website A Conversion Nightmare? Try Facebook Lead Ads!
Automated Bidding Strategies By The Numbers
When you think about automated bidding, or any machine-learning algorithm, it’s useful to envision a physical machine with lots of gears and belts in need of plenty of oil to stay running smoothly. Not to mention, useful human stewards to keep it all functioning. Even though the machines we’re working with in the digital marketing sphere are less tangible, there’s a lot we can … [Read more...] about Automated Bidding Strategies By The Numbers
The 5 Pillars of Programmatic Strategy
Programmatic is an ever expanding sector that advertisers are exploring in an effort to reach more of their customers in an efficient manner. To many people, the world of programmatic is a new and daunting arena that can leave advertisers not knowing where to start. When asked how we develop programmatic strategy, I always provide the same simple methodology. It involves five … [Read more...] about The 5 Pillars of Programmatic Strategy
Reasons to Not Use an Automated PPC Bidding Strategy
AdWords offers many fantastic automated PPC Bidding Strategies for your accounts and campaigns. In a previous article, I discussed When Flexible Bid Strategies Are Right For You. Recently, Krista Hsieh wrote an excellent article about Testing New Bidding Strategies Through AdWords Experiments. In this article, we are going to discuss reasons you might want to avoid using … [Read more...] about Reasons to Not Use an Automated PPC Bidding Strategy
Not All PPC Conversions Are Created Equally – A Lead Gen Success Story
It is not uncommon in PPC, especially with lead generation accounts, to track multiple types of conversions. Within one account, you can track phone calls, lead form fills, content downloads, newsletter sign-ups etc. And, while you can attribute different values to your lead types to accurately measure performance, how do you strategically integrate optimizations that promote … [Read more...] about Not All PPC Conversions Are Created Equally – A Lead Gen Success Story
Driving the Right Conversions from Facebook Ads: Your 60-Minute Masterclass
Facebook advertising is fiercely competitive. As ad spend skyrockets and algorithms change, advertisers are scrambling to find the best ways to generate the most impactful conversions at the lowest costs. There is a lot of confusion, but don’t worry -- our experts are here to show you how to optimize Facebook campaigns for your ideal personas and drive them to conversion. In … [Read more...] about Driving the Right Conversions from Facebook Ads: Your 60-Minute Masterclass
Post-Click Tips for Seamless Conversions
When you’re making your landing pages and your ads, are you connecting the two in your head? Think about it – when potential customers click on your ad and come to a landing page that looks nothing like the ad they saw first, it can be a bit jarring. What does it take to have a smooth, easy transition for your customer from first click to conversion? In this webinar, … [Read more...] about Post-Click Tips for Seamless Conversions
