AdWords introduced their new site-wide tagging back in October 2017. Like Bing’s Universal Event Tracking, the new AdWords site-wide tagging uses one tag on the entire site with additional event snippets to track conversion actions. The global site tag (gtag.js) will also be used for Google Analytics in the future. There will no longer be a need to use separate AdWords and … [Read more...] about AdWords Global Site Tag Implementation Guide
Search Results for: conversion rate
All The Bing Ads Tracking Updates You Need To Know In One Place
One of the most important aspects of managing an account is making sure tracking is implemented and set up correctly. The data that conversion tracking and final URLs bring in, is a crucial part of the steps you take to further optimize your paid search efforts. Let’s go through two important tracking changes and updates happening in Bing Ads. First, starting October 31st, … [Read more...] about All The Bing Ads Tracking Updates You Need To Know In One Place
4 Facebook Ad Time Saving Tools
Digital marketing can be very time consuming. Advertising across multiple channels and devices can consume all your bandwidth if you let it. That's why you need to take advantage of every time saving tool and feature you can. Facebook has really grown and allowed users to automate and mass edit their campaigns in recent months. Utilizing these four features in Facebook will … [Read more...] about 4 Facebook Ad Time Saving Tools
Expectations & Marketing Ideas for PPC Clients with Drift
A few weeks ago, I got a disturbing message from Google notifying me that thousands of my client’s ads were down due to “Malicious Content.” As any good Account Manager would, I called Google using my stern, don’t-be-passive-aggressive-but-get-results-voice to uncover the issue and figure out what hoops I had to jump through to get the ads live again. The “Malicious Content” in … [Read more...] about Expectations & Marketing Ideas for PPC Clients with Drift
Amazon Advertising: How to Conquer This New Frontier
Amazon accounted for 43% of all U.S. e-commerce sales in 2016 and it is predicted to account for 50% or more of the market by 2021. Just the marketing platform alone accounts for $3 billion of North America’s advertising market, and is expected to hold $20 billion of the global market by 2020. It shouldn’t be a question of “why Amazon”, but a question of when. Now is the time … [Read more...] about Amazon Advertising: How to Conquer This New Frontier
3 Tips to Building Good Lookalike Audiences in Facebook
As advertisers we know Facebook can be great for reaching out to cold audiences, but we also know costs can get high and return low if we don’t get our targets right. One of the very first things one should do when trying to reach cold audiences is to build lookalike audiences and target them before passing budget onto to other target audiences. Lookalikes can often be very … [Read more...] about 3 Tips to Building Good Lookalike Audiences in Facebook
Facebook Split Testing 101
source: Product Manager HQ For many digital marketers, when we hear "split testing," we immediately think of A/B testing creative variations across advertising platforms. This usually means taking two nearly identical ads, which differ only by one variable (e.g. headline), and running them simultaneously in a campaign to determine which variation has the "winning" performance. … [Read more...] about Facebook Split Testing 101
Video is Not Hard: Fearlessly Feed Your Funnel with YouTube Ads
What’s the first thing that pops into your mind when you think of YouTube ads? Does your heart rate shoot up a little? Palms sweaty, knees weak, …Mom’s spaghetti? Thinking to yourself, “Video is just too hard. I can’t do it”? We have 3 words for you: YES. YOU. CAN. Plus 3 more: AND. YOU. SHOULD. YouTube ads can bring a host of concerns for marketers everywhere. We know it's … [Read more...] about Video is Not Hard: Fearlessly Feed Your Funnel with YouTube Ads
Are Coupons and Promotions Worth Your Time?
Who doesn’t love a good sale? You see a commercial, receive a mail-flyer, or an email and it immediately catches your attention when something is said to be “on-sale”. While these methods are still going strong, coupons and promotions in the digital realm are as well. Personally, I am more apt to view and research a product that has any type of sale language than I am a product … [Read more...] about Are Coupons and Promotions Worth Your Time?
AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Google announced yesterday (June 27, 2018) that it is rebranding its advertising suite of products, consolidating some services and revising others. The reasoning behind the change, as Google's official announcement of the consolidated networks points out, is multi-fold: ...marketers have more opportunities to reach consumers across channels, screens and formats. Advertising … [Read more...] about AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Why You Should Test Target ROAS Bidding for Shopping Campaigns
For many Ecommerce businesses, AdWords shopping campaigns can make up a large share of PPC traffic, and often a significant proportion of overall revenue. The importance of these campaigns can sometimes provoke paralysis on the part of digital marketing managers; it’s easy to adopt the attitude of “if it’s not broke, don’t fix it” when the prospect of even a small dip in … [Read more...] about Why You Should Test Target ROAS Bidding for Shopping Campaigns
10 New Ways to Optimize Paid Search with Call Intelligence
Improving your paid search results is an ongoing challenge - CPCs are constantly rising, and finding new areas for optimization can be increasingly difficult. A critical, but often overlooked part of an SEM strategy is focusing on call conversions. Mobile search drives billions of calls to business each year, and calls convert at a higher rate than digital leads. When … [Read more...] about 10 New Ways to Optimize Paid Search with Call Intelligence
