Paid Search and Shopping campaigns in Google AdWords are sometimes looked at as separate entities and in other circumstances users don't even realize the difference in targeting tactics between the two. They do run quite a bit differently on the same network, which can cause confusion. Sometimes, as online advertisers, we get questions such as, “which keywords are we targeting … [Read more...] about 4 Ways to Connect Your Paid Search & Shopping Campaign Efforts
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Automating Bidding with Google Sheets and AdWords Scripts
Bid changes are vital in steering your account towards performance goals. While the process is important, making the changes and implementing them adds little value. In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format and post the changes directly … [Read more...] about Automating Bidding with Google Sheets and AdWords Scripts
AdWords Grant Policy Changes
In case you haven’t heard the news, there are new policies in effect that will govern the use of Adwords grant money. These new policies went into effect on January 1st and effect all accounts that use grant money. There are several changes that happened which everyone needs to be prepared for. I will go into those changes and some tips to deal with them but it seems like … [Read more...] about AdWords Grant Policy Changes
Top 3 AdWords Updates of 2017
Google had a lot of AdWords updates in 2017, and there were several that had a huge impact on how can we optimize and change our strategy. For some runner-up examples, custom intent for display, smart display including life events, sharing negative lists across accounts, view-through conversions for Gmail Ads, and much more. This post could have easily been 5 or even 10 top … [Read more...] about Top 3 AdWords Updates of 2017
Getting The Ball Rolling – Account Analysis
The hardest step to take is the first one. PPC account analysis is the same way. A request for an account analysis sends me into analysis paralysis. The necessity of an account deep dive can manifest for a variety of reasons. Before you succumb to analysis paralysis, read through these simple account analysis steps to help get the analysis ball rolling. Review Account … [Read more...] about Getting The Ball Rolling – Account Analysis
How To Setup A Campaign In Quora Ads
The hunt for higher conversion volume at a lower cost is the eternal struggle for everyone in digital marketing. Like Sisyphus from Greek mythology, digital marketers are constantly fighting an uphill battle to increase conversions while lowering CPCs. This challenge forces savvy digital marketers to look beyond the crowded auctions of Facebook and Google to find new … [Read more...] about How To Setup A Campaign In Quora Ads
6 Bottom Line Boosting Tips for Paid Search
"It depends". In my 2+ years at Hanapin Marketing, I've come to learn that this is a universal truth across the industry. There is no shared magic number for ROI or CPA. There is no perfect CTR or CVR. And there most certainly isn't a singular strategic approach that can navigate across all industries and account types. That said, I do think there is a handful of search … [Read more...] about 6 Bottom Line Boosting Tips for Paid Search
How to Jump Start Your PPC Account for Next Year
As we are closing down the year, this is a great time to go through and audit your account to prepare for the next year. In the last few months, everyone is trying to achieve year-end goals, take advantage of seasonal traffic, and to plan out their paid search strategy for January. While pushing towards the end of the year finish line, sometimes the everyday maintenance takes … [Read more...] about How to Jump Start Your PPC Account for Next Year
Seven insights hiding in Google’s new Christmas shopping research
Earlier this month Google released a set of eye-popping statistics about the Christmas shopping season. It was hard for me to miss, I kind of work for Google, but if you’ve never seen that article I think you should take a look. As we get farther into the shopping season, it can start to feel like the season is close to wrapping up. Based on Google’s data, though, that couldn’t … [Read more...] about Seven insights hiding in Google’s new Christmas shopping research
5 Tips to Take Your Programmatic Advertising to the Next Level
Over the last year, we have written multiple articles about programmatic. From basic optimizations to the impact it can have on your overall strategy. But what happens when you have plateaued in your efforts and need to expand your strategy to be a fine tuned machine and continue to deliver goals and increase performance. Here are 5 tips that will help increase the quality of … [Read more...] about 5 Tips to Take Your Programmatic Advertising to the Next Level
Are My YouTube Ad Campaigns Successful?
This post is shared with you from Joe Martinez, Senior Manager, Paid Media & Community at Granular Marketing. Joe ranked in the Top 10 highest rated speakers, voted by attendees, at Hero Conf Los Angeles and is joining our 2018 lineup once more. See him live at Hero Conf Austin, April 16-18. Early Bird tickets have sold out, but we have extended the 40% off rate through … [Read more...] about Are My YouTube Ad Campaigns Successful?
6 Things You Didn’t Know You Could Do In Google Sheets
Google Sheets is a versatile tool for PPC marketers. Whether you’re using it build reports for your clients, analyze data, or other miscellaneous PPC tasks, getting familiar with some of the lesser known functions can be beneficial. Here are the features we’ll cover in this post: Import Sitemaps Currency Conversions Sparklines Import from other workbooks Check for … [Read more...] about 6 Things You Didn’t Know You Could Do In Google Sheets
