Universal App Campaigns were launched in mid-2015 as part of Google's efforts to utilize machine-learning in its advertising product offerings. Google has since rebranded this effort as simply “App Campaigns”. The goal is for the machine-learning system to analyze, in real-time, hundreds of millions of signals to put your app in front of the best possible users. We saw Google's … [Read more...] about 3 Best Practices for Universal App Campaigns
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A Closer Look at AdWords Smart Bidding
Black Friday, Cyber Monday, Christmas, Hanukah, Festivus; the list of sale opportunities doesn’t end at this point of the year. If you’re managing an eCommerce account right now, time management is fast becoming your most utilized skill. But, what if I told you there was a way to free up some time by giving into our machine overlords? Moving from manual bidding to trusting … [Read more...] about A Closer Look at AdWords Smart Bidding
A Guide to Remarketing in the SteelHouse Advertising Suite
As digital marketers, we have a strong understanding of remarketing’s value. Our most successful competitors are taking advantage of remarketing opportunities in AdWords, DoubleClick, AdRoll or Criteo. But what happens when your site’s unique monthly visitor total is too low for Criteo campaigns to be successful? How about when Google or AdRoll policies become a roadblock? … [Read more...] about A Guide to Remarketing in the SteelHouse Advertising Suite
6 Tips For Efficient Facebook Advertising
Do you advertise on Facebook? Do you wish you could be a little more efficient with your time and money? Well these six tips could help you! I hope they help you. No really I do! We love helping advertisers like you! Tip 1: Learn To Use Power Editor Those of you who aren’t using the Power Editor for your Facebook advertising efforts could be wasting a lot of time in the ads … [Read more...] about 6 Tips For Efficient Facebook Advertising
How Often Does Google Search Match to Demographics?
Google publicly rolled out demographic targeting for search in the fall of 2016. This feature allows advertisers to segment data and adjust bids based on gender and age estimates of users. The one downside is the “undetermined segment.” This segment can make up a large proportion of the traffic. This can make some advertisers wary of the demographic information, “do we really … [Read more...] about How Often Does Google Search Match to Demographics?
Why Digital Channel Expansion Is Key To PPC Success
Every day, we sit as specialists and sift through troves of data and contemplating scenarios of how we can move the needle in our clients’ accounts. Our job is to deliver the best service possible, and provide as much value from our services. But what do you do, when you have optimized your accounts to the point where there is not much you can do, or they have reached their … [Read more...] about Why Digital Channel Expansion Is Key To PPC Success
Guide to AdWords Smart Display Campaigns
AdWords Smart Display. What is it? How does it work? How should I set up the campaign? So many questions, so little time. Yet that’s what it's there for, to save you time. Smart Display was released by Google for all advertisers to use back on April 20, 2017 to help advertisers who want to utilize the display network but don’t know where to start. Or maybe you do know where to … [Read more...] about Guide to AdWords Smart Display Campaigns
Why Online Polls Are Critical To Understanding Your Users
Polls. They’re distracting. They’re inconvenient. They’re annoying. Often times this is the mentality that people have when they see or hear about online polls. Today I’m going to convince you that this is the wrong mindset to have. Today we’ll learn how polls can help us better understand our user’s behavior and how they can help us better frame the content on our … [Read more...] about Why Online Polls Are Critical To Understanding Your Users
How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
There are multiple approaches and strategies to organizing Shopping campaigns for PPC. All of these will vary greatly depending on the brand, the number of products, the price of products, the type of products, feed organization, and the list keeps going. However, I have narrowed account-wide Shopping structures down to two options. Again, these aren’t the only two options, but … [Read more...] about How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
Ad Experiments You Can Start Running Today
All of the recent changes happening in AdWords, from the Interface-lift , to the New Ad Rotation options to the Daily Budget Changes has me feeling like Google is having a mid-life crisis, and I’m wondering “what’s it going to do next, buy a leather jacket?” When you’re faced with these, or any other uncertainties in your accounts, consider running Experiments. The beauty of … [Read more...] about Ad Experiments You Can Start Running Today
Coffee Talk: Catching Up With Hanapin’s PPC Experts
It is Friday morning. Secret Jake and I walk to a little coffee shop just a block away from our office. We order Guatemalan pour-overs (we are fancy like that). We find a table and sit down only to discover it is wobbly. But we don’t move. For some reason, I feel like sitting and drinking coffee at a wobbly table is just what we need to properly talk PPC. A woman makes her way … [Read more...] about Coffee Talk: Catching Up With Hanapin’s PPC Experts
Creative Ways To Manage Multiple Brands In Auction
It is easy to bid against your competitors in the paid search auction. You can implement an automated bid strategy, like outrank or top of page. You can bid on competitor terms or target audiences that show an interest in your competitors’ brand. All can help to ensure that your brand is winning for the top spot against your competition. The difficult part of bidding and … [Read more...] about Creative Ways To Manage Multiple Brands In Auction
