One of the trickiest decisions in building out new campaigns in your account is how in depth you need to get with your keyword build out. On the one hand, building out every conceivable search term into its own exact match ad group seems like the best way to ensure maximum coverage. On the other hand, focusing your time and effort into making sure your head terms are well … [Read more...] about Do Long-Tail Keywords Matter in PPC?
Search Results for: conversion rate
Facebook & Ad Sets: The Beginning
Account structure is something that we always value in paid search. A good structure can make or break an account. How keywords, ad groups and campaigns are divided and set up are just as important as anything else that we do everyday. Account structure in Facebook Ads is always a little different, but not for too much longer. Anyone, who has created ads on Facebook, knows that … [Read more...] about Facebook & Ad Sets: The Beginning
When Less Has to Be More – Working with Limited Budgets
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Julie Friedman Bacchini (@NeptuneMoon), Founder and President of Neptune Moon. In a perfect world, we would all … [Read more...] about When Less Has to Be More – Working with Limited Budgets
2014: The Year of Ad Extensions
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Paula Spencer, Online Campaigns Manager at Effective Spend. It’s the beginning of a new year, the holiday … [Read more...] about 2014: The Year of Ad Extensions
Negative Keywords: Stop (Only) Excluding, Start Directing!
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Kirk Williams (@PPCKirk), owner of ZATO. Negative keywords are often seen only as bouncers. They stand at the … [Read more...] about Negative Keywords: Stop (Only) Excluding, Start Directing!
10 Reasons Hero Conf 2014 is Totally Worth It!
It's not often that the PPC Conference of the Year comes along - only once per year in fact. And time is running out for your to join an extraordinary lineup of speakers, sponsors and industry pros for two-and-a-half days of exciting content, incredible networking and non-stop fun. It's all happening April 28-30 in downtown Austin, TX. But if you need a little extra help in … [Read more...] about 10 Reasons Hero Conf 2014 is Totally Worth It!
How to Pitch LinkedIn and Twitter Advertising
As the PPC competition increases over time we should all be looking for new opportunities. Although optimization is great, there is going to be a limit to advertising returns on Google and Bing. One of the easiest ways to circumvent this fact is by pushing into completely new territory. Not just tackling new ideas and strategies but new platforms. By this point we’ve all been … [Read more...] about How to Pitch LinkedIn and Twitter Advertising
Google Announces Attribution Modeling in AdWords
Google has just released the Search Funnels Attribution Modeling Tool in AdWords. This tool allows you to identify campaigns, ad groups, or keywords that are assisting conversions or are a part of the conversion process. While this tool has been available in Analytics for quite some time, it's a new feature in AdWords. Where To Find It You can find this by navigating to Tools … [Read more...] about Google Announces Attribution Modeling in AdWords
A Double-Take: Why You Need Call Tracking Now.
We talk about tracking a lot in the land of PPC Hero. Tagging URLS. Google Analytics. Keyword-level tracking. We know that the more data we can pull in means a better view of opportunities. Call tracking absolutely, positively falls into this category as well. Call tracking can help you understand the enormous value of mobile PPC or perhaps an opportunity to better allocate … [Read more...] about A Double-Take: Why You Need Call Tracking Now.
Branded vs. Non-Branded Keywords – Worth It To Budget for Both?
A company’s brand is defined by many things – the people that make up the company, the clients or customers that company serves, the mission the company sets for itself, the messaging that brand uses to market itself…along with a much longer list of other factors. Splitting out that last piece about how the brand goes to market, they have to determine which marketing channels … [Read more...] about Branded vs. Non-Branded Keywords – Worth It To Budget for Both?
Grow Leads 17% By Segmenting Search Partners During Bid Changes
Bid changes are a very routine optimization in any account. So routine, in fact, you might have most if not all of it automated. I know in a lot of my accounts I could write out my process for how I perform bid changes to the point that I could replicate that process with automated rules in AdWords or through a bid management system like Acquisio. However, there is something … [Read more...] about Grow Leads 17% By Segmenting Search Partners During Bid Changes
Why Are Your Quality Scores Dropping with Improved CTR?
“We’ve worked really hard on improving CTR, but Quality Scores are actually going down. How is that possible?” Back in October I wrote a post about how you can improve your account’s CTR and recently I’ve started to feel a little guilty about all that advice. I spent the entire article talking about how to increase click-through rates knowing full well that many advertisers … [Read more...] about Why Are Your Quality Scores Dropping with Improved CTR?
