The unending wisdom of Martha Stewart tells us that “there are few rites of spring more satisfying than the annual clean.” In that spirit, PPC Hero’s April series will cover some aspects of your accounts that are worth a good cleaning. Structure, ads, negatives and more will all be covered. In the busy world of PPC Accounts, taking a few minutes out to dive into Bing can … [Read more...] about Spr’Bing Cleaning: 7 Simple Steps For Your Bing Accounts
Search Results for: conversion rate
Bing Helps You Improve How You Match Your SQRs
Bing has decided to bring another analysis tool to the table this month. PPC Heroes love anything that makes the path between us and extreme optimization as short as possible. The most recent features applies to Search Query Reports We know that SQRs are great resources for finding keyword expansion leads (not to mention hilarious and bizarre queries!). You may find that … [Read more...] about Bing Helps You Improve How You Match Your SQRs
Great Stuff You Missed From Hero Conf
I don't know about you, but I'm still in recovery mode from Hero Conf 2013. It's taken me roughly a week to collect my thoughts, but I'm finally ready to share some of the highlights I experienced on the front lines down in Austin, Texas this year. Blame it on the need to catch up on all of my accounts, blame it on the twenty hours of travel last Wednesday, or just blame me … [Read more...] about Great Stuff You Missed From Hero Conf
Case Study: Boosting Display Campaign Traffic Quality
Last week PPC Hero's own Eric Couch detailed how to make display campaigns with higher quality traffic using category exclusions. On the back of his post I thought I'd set up a case study in one of my accounts and actually try to make higher quality display campaigns. How did I get on you ask? Read on... What I did: I won't rehash old ground with a complete run down of … [Read more...] about Case Study: Boosting Display Campaign Traffic Quality
The Power of Universal Analytics In the Palm of Your Hand
How many times have you been sifting through mounds of Google Analytics data and thought to yourself “I wish I could just pre-filter this data to include the stuff I really want?” If the answer is even once, you’ll like what Google’s bringing to the table this month. Universal Analytics is Google’s answer to our requests for a more customizable set of data to import and … [Read more...] about The Power of Universal Analytics In the Palm of Your Hand
Full Value of Mobile – A Dream Coming True?
Earlier this week Google announced the Full Value of Mobile Initiative. As Google puts it, people take a variety of online and offline actions on their smartphones, including calling a business, downloading an app, looking for directions to a store, or starting research about products/services that lead to a purchase on another device. But marketers do still not completely … [Read more...] about Full Value of Mobile – A Dream Coming True?
Google Grants Us Mobile Specific Value Tracking
We complained and Google listened. As the Enhanced Campaign migration is underway, the Googs have responded to our concerns about existing in a world of all-device campaigns. One solution they are bringing to the table involves parameters in the Value Track tool. Value Track is an AdWords keyword level URL-tagging feature that allows you to gain insights from all sorts of … [Read more...] about Google Grants Us Mobile Specific Value Tracking
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot cakes. But, you seem to have reached your limit for growth through the marketing channels (or lack thereof) you’re already using. Someone or … [Read more...] about Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
Bid Management: From Basic To Advanced
For this month's series PPC Hero decided to go back to the basics, but with a twist. We'll be tackling all of the standard best practices for bids, ads, and keywords. But we'll also share some of our personal insights about what works, what doesn't, and what you can apply to your own accounts. One of the first things you learn about PPC is bid management. It's built into the … [Read more...] about Bid Management: From Basic To Advanced
Niche vs. Big Competitors: How to Level the Playing Field
Today's post is from PPC Hero Ally, Jacob Sterrett. Jacob Sterrett is the digital marketing specialist for Pioneer Services. Jacob graduated from Northwest Missouri State University with a double major in Business Management and Marketing. He has been working in the PPC field for two years and he is Google and Bing certified in paid search. --- There are plenty of small … [Read more...] about Niche vs. Big Competitors: How to Level the Playing Field
Easily Increase Sales With Assisted Impressions & Clicks
Google has recently added search funnel data as a column in the AdWords interface. This data allows you to modify bids based on an impact a keyword has on both direct conversions (which have always been counting in the conversions column) and indirectly through a click that eventually led to a conversion through a different keyword or even an ad that got an impression from a … [Read more...] about Easily Increase Sales With Assisted Impressions & Clicks
Tap into Foreign Markets With International PPC Campaigns
Want to reach further with your marketing? An international PPC campaign can be a key part of getting the word out about your product or service. Overseas consumers are coming online at an incredible rate. According to Internet World Stats, the Middle East and Africa have the fastest growing online populations, while Asia accounts for 44.8 per cent of internet users. A … [Read more...] about Tap into Foreign Markets With International PPC Campaigns
