Ever had issues keeping track of which tracking codes go where? Whether it’s Google Analytics, Bing, AdWords or remarketing, the simple truth is that there are a lot of different snippets you need to keep track of these days. That’s where Google Tag Manager comes to help out! What’s the scoop? Google Tag Manager was launched back in October as a way to keep all of your tags … [Read more...] about Introduction to Google Tag Manager
Search Results for: conversion rate
Audit Your Account With Wordstream’s AdWords Grader
You know you should audit your account, right? Whether it's a new account you've just taken over or one you've been managing for years, a comprehensive, holistic analysis can always turn up new insights to help you push your PPC performance to new heights. We've already written about the myriad benefits of a PPC audit (and what not to do). We've held webinars and had Q & … [Read more...] about Audit Your Account With Wordstream’s AdWords Grader
9 Tips for Effective Negative Keyword Management
Having an effective negative keyword strategy is one of the cornerstones of a successful PPC account. Negative keywords, implemented correctly will save you money, increase the relevancy of your audience and improve your click-through rates. I’ve listed what I consider to be the 9 main considerations when working with negative keywords. Hopefully those of you new to the PPC … [Read more...] about 9 Tips for Effective Negative Keyword Management
How Keyword Research Is Tanking Your ROAS
Keyword research is a vital part of every PPC manager's task list. Hitting up your organic keyword data, hitting up the search query report, whatever you do: it's all in the name of expansion, expansion, expansion. You want your account to be huge and always have that conversion and ROAS line creeping up and to the right. But what does that leave us with? Probably an account … [Read more...] about How Keyword Research Is Tanking Your ROAS
Heroview: How To Handle Keyword Research Late In The Sales Cycle With Eric Couch
Welcome to Heroview everyone, real-time interviews featuring PPC experts from around the industry! This month we had Eric Couch (@ecouch11) on who talked about how to handle keyword research late in the sales cycle. _______________________ PPC Hero: Thanks for joining us today Eric. We appreciate you being with us today! Eric: Thanks for having me! I'm thrilled to be … [Read more...] about Heroview: How To Handle Keyword Research Late In The Sales Cycle With Eric Couch
Is CPM Bidding a Waste of Your Money?
For a newer article on this topic visit: Deciding Between CPM & CPC Bidding on Facebook Yes. Full stop. Answering that question and then calling it a day doesn’t make for a rewarding blog post, though. I have found reasons that allow you to say CPM bidding wastes your money, and there are also some cool insights I’ve found about two of the biggest categories … [Read more...] about Is CPM Bidding a Waste of Your Money?
Are You Smothering Your All Time Top Converting Keywords?
Account expansion can be a messy business. No matter your methods, whether it’s adding keywords via Google’s Keyword Tool, utilizing templates, or good old-fashioned Keyword Research, you’ll occasionally run in to scenarios where your new additions to the keyword family act like divas and decide to steal the limelight from your more-established terms. This can be especially … [Read more...] about Are You Smothering Your All Time Top Converting Keywords?
Increase Your PPC ROAS In 2 Minutes With Dynamic Value Tracking
Better measurement of PPC results leads to better Return on Ad Spend. This post walks you through how to increase your ROAS by customizing your Google AdWords conversion tracking code to dynamically pull in order values or assigning values to leads based on the likelihood of a specific lead generating revenue for your business. (Side note, this is probably my most verbose post … [Read more...] about Increase Your PPC ROAS In 2 Minutes With Dynamic Value Tracking
Going Beyond AdWords: How to Use Niche Ad Networks
Sites like Bing, Google, and even Facebook have done a great job making advertising available for everyone. There is huge potential in all three of them for profit, if done correctly. The big ad networks are nice because people recognize the names, they’ve heard stories about people who have gotten rich off of AdWords, and they are stable. These big players are a big part of … [Read more...] about Going Beyond AdWords: How to Use Niche Ad Networks
Heroview — Onboarding New & Existing Client Accounts
Starting a PPC account from scratch is a far cry from taking on an existing PPC Account. In this month's Heroview Kayla Kurtz covers new & existing client accounts, their differences and why you should care! -------------------------------------------------------- Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts from around the industry! … [Read more...] about Heroview — Onboarding New & Existing Client Accounts
How To Fix Your PPC Lead Quality When It Tanks
It’s a PPC manager’s worst nightmare – you hear from your sales team that suddenly the leads you are sending them are no good - An unexpected decline in lead quality that can affect any account. The question is, what steps can you take to deal with this shocking news? Your first step should be identifying the cause of your lead quality issues. Check back over everything you … [Read more...] about How To Fix Your PPC Lead Quality When It Tanks
3 Time-Saving Techniques For PPC Managers Using Excel Filters
Mounds of data, MS Excel and large coffee; these are three things that I’ve come to know and love as a PPC manager. In fact, these things go hand-in-hand with each other (some would argue about the coffee) because Excel provides us with ways to manipulate and analyze all of the data we’re confronted with on a daily basis. Perhaps this is why we’ve decided to pursue the topic … [Read more...] about 3 Time-Saving Techniques For PPC Managers Using Excel Filters
