The final installment to this month’s PPC Hero series on Ad Testing Made Easy will focus on covering why ad testing can be difficult and why it is so important to keep at the top of the priority list in lieu of those challenges. Challenges Getting Started It’s probably obvious based on the previous three installments in the series that one of the major challenges in ad … [Read more...] about Ad Testing Made Easy: Getting Over Challenges for Necessity
Search Results for: conversion rate
Facebook Ad Autopsy
When most people think of testing results for Facebook Ads, they think in terms of boosting click-throughs -- getting higher response rate by using the right picture and saying the right things. But that's an incomplete picture. Don't get me wrong: boosting CTR IS a good thing, but your goal should be to optimize the total process, at each stage of the client acquisition … [Read more...] about Facebook Ad Autopsy
Matt Lawson to Speak at Hero Conf
We are proud to have Matt Lawson, Vice President of Marketing at Marin Software, as a recently confirmed Hero Conf 2012 speaker. Register for Hero Conf by the 16th of January, and we will send you a free Display Network white paper, “Navigating the Google Display Network: How to Succeed and Gain Conversions” (limited to the first 25). Hero Conf is a paid search conference on … [Read more...] about Matt Lawson to Speak at Hero Conf
5 New Year Account Analyzation Tips
It's a new year, and that means you've got another year's worth of data in your PPC account. Don't let this valuable data just sit there, it's time for your annual new year analyzations! Account Executive, Sarah Storm (winner of coolest name in the office), tells you 5 tips for your new year account analyzations! And, for this week's WYKW, I've included the transcripts below … [Read more...] about 5 New Year Account Analyzation Tips
Letter from the CEO – “Maybe we should uh, call ourselves the Febreeze brothers because it’s feeling so fresh right now.”
2011 ended on a high note! Here are some big highlights from last year, from both Hanapin and PPC Hero: We moved into our newly renovated downtown office in the Certified Technology Park. We hired 16 new employees, pushing our head count to 22. We grew revenue by double-digits for the seventh consecutive year. I was awarded Entrepreneur of the Year at the 7th Annual Fuse … [Read more...] about Letter from the CEO – “Maybe we should uh, call ourselves the Febreeze brothers because it’s feeling so fresh right now.”
Delivering on the Look After the Leap
Back when e-commerce was relatively new, one of the go-to best practices for improving usability and conversion was to consistently tell visitors what would happen next. So you would: write embedded links so that visitors could reliably tell where they would land after the jump explicitly state what would happen as a result of filling out and submitting a lead form (we'll … [Read more...] about Delivering on the Look After the Leap
Only Two Days Left on Hero Conf $100 Holiday Discount!
Register for Hero Conf now to receive the Hero Conf holiday $100 discount before it expires on December 31, 2011. Use the discount code “Jingle” to receive the $100 in savings off of the regular conference price. That’s only $350 for the general conference pass or $1,220 for the conference and workshop! This paid search conference will allow to you to focus on PPC without … [Read more...] about Only Two Days Left on Hero Conf $100 Holiday Discount!
Rocket Science? No. Scientific? Yes.
So I saw this “meh” ad on my wife’s Facebook page, and thought it would make a pretty good example of “Things to Test on Your Facebook Ads.” But before I list off everything that could probably be improved or might be worth testing, here are a few things that are well done, or at least OK: The orange “Button” on the lady’s head provides enough visual prominence to at least … [Read more...] about Rocket Science? No. Scientific? Yes.
Hero Conf Agenda is Announced!
The PPC Hero and Hanapin Marketing team is proud to unveil the 2012 Hero Conf Agenda! Day 1 of the conference will include a variety of exciting sessions on topics ranging from Retargeting to Advanced Mobile Marketing to a Landing Page Clinic. Day 2 will include informative one-on-one workshops with the PPC Hero team. Check out the full list of speakers here, and check out … [Read more...] about Hero Conf Agenda is Announced!
Loosen Things Up In Your PPC Account With A Negative Keyword Audit
Success, in my opinion, has become synonymous with a few core characteristics, such as resiliency and having the ability to think quickly on your feet. As paid search marketers, we are certainly no exception to these principals because we’re constantly testing things that may not work in order to improve our accounts. In this sense, we are resilient to continue trying new … [Read more...] about Loosen Things Up In Your PPC Account With A Negative Keyword Audit
5 DIY PPC Quick Tips
When you do something all day, it becomes so commonplace to you that you forget that what you’re doing might be considered obscure to the general public. The other day was one of those days for me in regard to PPC. I was at a friend’s Christmas party and this guy started making small talk with me and asked me what I did for a living. Once again forgetting that few … [Read more...] about 5 DIY PPC Quick Tips
4 PPC Mistakes that Kill Your Career
You can’t fear mistakes when you manage a PPC account. They are bound to happen. But there are some mistakes where how you approach accounts can cost you a promotion, a raise, or even your job. Here are 4 mistakes that you must avoid if you make your living managing a PPC account. 1. Looking at Your Accounts in 2D 3D isn’t just for James Cameron movies. When you manage your … [Read more...] about 4 PPC Mistakes that Kill Your Career
