Register for Hero Conf now to receive the Hero Conf holiday $100 discount before it expires on December 31, 2011. Use the discount code “Jingle” to receive the $100 in savings off of the regular conference price. That’s only $350 for the general conference pass or $1,220 for the conference and workshop! This paid search conference will allow to you to focus on PPC without … [Read more...] about Only Two Days Left on Hero Conf $100 Holiday Discount!
Search Results for: conversion rate
Rocket Science? No. Scientific? Yes.
So I saw this “meh” ad on my wife’s Facebook page, and thought it would make a pretty good example of “Things to Test on Your Facebook Ads.” But before I list off everything that could probably be improved or might be worth testing, here are a few things that are well done, or at least OK: The orange “Button” on the lady’s head provides enough visual prominence to at least … [Read more...] about Rocket Science? No. Scientific? Yes.
Hero Conf Agenda is Announced!
The PPC Hero and Hanapin Marketing team is proud to unveil the 2012 Hero Conf Agenda! Day 1 of the conference will include a variety of exciting sessions on topics ranging from Retargeting to Advanced Mobile Marketing to a Landing Page Clinic. Day 2 will include informative one-on-one workshops with the PPC Hero team. Check out the full list of speakers here, and check out … [Read more...] about Hero Conf Agenda is Announced!
Loosen Things Up In Your PPC Account With A Negative Keyword Audit
Success, in my opinion, has become synonymous with a few core characteristics, such as resiliency and having the ability to think quickly on your feet. As paid search marketers, we are certainly no exception to these principals because we’re constantly testing things that may not work in order to improve our accounts. In this sense, we are resilient to continue trying new … [Read more...] about Loosen Things Up In Your PPC Account With A Negative Keyword Audit
5 DIY PPC Quick Tips
When you do something all day, it becomes so commonplace to you that you forget that what you’re doing might be considered obscure to the general public. The other day was one of those days for me in regard to PPC. I was at a friend’s Christmas party and this guy started making small talk with me and asked me what I did for a living. Once again forgetting that few … [Read more...] about 5 DIY PPC Quick Tips
4 PPC Mistakes that Kill Your Career
You can’t fear mistakes when you manage a PPC account. They are bound to happen. But there are some mistakes where how you approach accounts can cost you a promotion, a raise, or even your job. Here are 4 mistakes that you must avoid if you make your living managing a PPC account. 1. Looking at Your Accounts in 2D 3D isn’t just for James Cameron movies. When you manage your … [Read more...] about 4 PPC Mistakes that Kill Your Career
Ad Extensions in 5 Days Series: Call Extensions
This is the second installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! I don’t have an awesome picture of a Bill Cosby pudding ad like Felicia does in her post about site links, but I do have an awesome picture of Zack Morris and his sweet cell phone. Today we’ll discuss call extensions, reporting options in the interface, and how to understand … [Read more...] about Ad Extensions in 5 Days Series: Call Extensions
adCenter Search Partner Quality: Why You Might Be Wasting Money
November was going great for my account. Leads in adCenter had doubled in the last month and since the CPC is much lower than AdWords, our cost per leads was significantly below goal. It seemed too good to be true... and it was. About half way through the month, the client reached out to tell me something very strange was happening with their Bing leads. When the sales team … [Read more...] about adCenter Search Partner Quality: Why You Might Be Wasting Money
7 Tips For PPC On A Budget
You need a PPC campaign to drive visitors to your site in order to generate leads and sales, but you don’t have a big budget. So, how do you do it? Bootstrap it! Start small and continually reinvest the profits to grow the campaign. 1. Choose a Niche Select a niche market that represents your entire market well, so that you can learn from and scale the campaign once you are … [Read more...] about 7 Tips For PPC On A Budget
A Starter Guide for Advertising on Linked In
I’ve finally had the opportunity to run some ads on Linked In for a client! Today, I’m going to share with you some tips for getting things setup, and the different features that Linked In offers for advertisers. Being that I work in an agency setting, my initial question was how can I run ads for a client as a third party without having to actually access their Linked In … [Read more...] about A Starter Guide for Advertising on Linked In
Heroview: Facebook Advertising vs. PPC
Today’s #Heroview featured Emily Las (@Emlas) as she shares her experiences in Facebook advertising techniques, as compared to techniques utilized in Adwords. As a veteran in Facebook advertising at Starworks Group, Emily comes to us today with a wealth of knowledge on the subject. Check it out below! Thanks again for all you who participated in this month’s … [Read more...] about Heroview: Facebook Advertising vs. PPC
Avoid PPC Maintenance Mode… And Mediocrity
We all hit a point in PPC management where we ask ourselves, what’s next? Your campaign structure is sound, you’ve got some reliable ad copy, your campaign settings are just right, you’ve tested and retested your ad positions to find their sweet spot, and then, out of nowhere, you suddenly start thinking about how you’re going to be spending your time. What’s the next step? I … [Read more...] about Avoid PPC Maintenance Mode… And Mediocrity
