If you could pay your bills in clicks you would be rich. But you can’t.... and for that reason your current PPC campaign is failing. Looking at your data you see that users do type in your keywords, do click on your ads, and do go to your landing page. Then, for reasons you don’t completely understand these users just vanish. You know you need these users to fill out … [Read more...] about Lower Their Risk To Increase Your Conversions
Search Results for: conversion rate
3 Facebook Lead Gen Strategies That Will Blow Your Mind
Creating digital strategies for lead gen accounts can sometimes be thought of as dull. There doesn’t seem to be as many shiny PPC objects such as Shopping campaigns and dynamic retargeting and all that jazz that ecommerce accounts utilize. Well my friends, today we will reveal several Facebook strategies for lead gen that will blow your mind and hopefully help create some new … [Read more...] about 3 Facebook Lead Gen Strategies That Will Blow Your Mind
Strategic Tools Your PPC Agency Should Be Providing
While performance and optimizations are a big part of the relationship between a PPC agency and a client, there is one piece that can provide value beyond just the numbers - communicating strategy and account insights. Over the course of the next few weeks, we will cover 6 strategic tools that we feel help provide value to a company, beyond performance. Reporting Showing … [Read more...] about Strategic Tools Your PPC Agency Should Be Providing
Boost Your PPC Strategy By Focusing On Where Users Are Going
Last week, Marketing Land published an article with statistics around mobile browser usage. According to the article, people are spending more time than ever on their mobile phones. More than likely if you are anything like me you don't need a think-tank to tell you this fact. It turns out that the time spent using apps has grown to 90% while browser time has declined to 10%. … [Read more...] about Boost Your PPC Strategy By Focusing On Where Users Are Going
When Are Flexible Bidding Strategies Right For You?
Flexible bidding strategies are ways to automate rules around specific areas of your campaigns, ad groups, and keywords. These bidding strategies can help you improve conversion rates, boost keyword performance, and/or improve your return on ad spend. In the past, you had to choose between manual or automation, but now you have the flexibility to blend automation with manual … [Read more...] about When Are Flexible Bidding Strategies Right For You?
Solidify Your Ecommerce Remarketing Strategy With Google Analytics
Sure, you’re running general remarketing (you ARE, right?!) but what about more specific remarketing strategies? Most, if not all, accounts are using the generic “remarket to all visitors” strategy, but we’re missing out on some great opportunity to get more granular with our targeting, thus making it more likely that users will convert. For ecommerce accounts in … [Read more...] about Solidify Your Ecommerce Remarketing Strategy With Google Analytics
The One Metric We All Should Be Using in Our Bidding Strategies
Back in April, I wrote a post on why top v other bidding methods are better than using average position. This article stated that using impression share when changing bids is extremely important and average position does not take impression share into account. I ended this article by hinting that a formula was in the works on how to bid based on top v other v lost IS. That … [Read more...] about The One Metric We All Should Be Using in Our Bidding Strategies
Designing A Basic End-To-End Facebook Ecommerce Strategy
Facebook can be a great place for ecommerce companies to advertise products and build awareness for their brands. The amount of users on Facebook is massive, with the most recent earnings report indicating that 1.49 billion monthly active users and 1.31 billion mobile monthly active users are on the site. That’s a lot of users that likely includes your current customers and … [Read more...] about Designing A Basic End-To-End Facebook Ecommerce Strategy
10 Steps To Strategic Account Management
As PPC marketers, we often have to-do lists that run a mile long and take up most of our day. This, of course, is a good thing because it means that we are getting tasks done within the account that should improve day-to-day performance. However, we are sometimes so focused on the tactical that we forget to look at the bigger picture and create strategic plans toward account … [Read more...] about 10 Steps To Strategic Account Management
[New Webinar] Killer Strategies to Win with Click-to-Call
Mobile marketing generates billions of consumer-initiated phone calls. Are your PPC campaigns ready for the leads that pick up the phone and call you? You should be taking the utmost advantage of mobile advertising; From making sure your ads and landing pages are user-friendly for that click, to tracking phone calls back to the specific marketing source that originated them … [Read more...] about [New Webinar] Killer Strategies to Win with Click-to-Call
Everything You Need To Know About PPC Conversion Tracking
Conversions are one of the most powerful metrics PPC advertisers have when it comes to determining the success of their digital advertising programs. However, no two platforms seem to track conversions the same. The only way to combat this issue is to fully understand how each platform tracks conversions and then use this knowledge to optimize your PPC programs to maximize … [Read more...] about Everything You Need To Know About PPC Conversion Tracking
[New Webinar with Wingify/VWO!] Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
Are you interested in having your ecommerce landing page audited during the webinar? Send your URL to marketing@hanapinmarketing.com. We'll perform an audit on one landing page during the live webinar! How effective are your ecommerce campaigns? Are you getting the most bang for your buck? Are your ads and accompanying product landing pages cohesive? In this webinar … [Read more...] about [New Webinar with Wingify/VWO!] Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
