Many of those involved in PPC tend to be the data geeks. That means we often focus more on impression share ratios, target ROAS, and search queries than the creative side of advertising. With Google doing more and more of the heavy data lifting, marketers need to understand that the two things AI and machine learning struggles to replicate are creativity, and a deep … [Read more...] about How to Craft Compelling Google Ads for eCommerce
Search Results for: conversion rate
Navigating the Paradigm Shift from Keywords to Conversations in Paid Media
Traditional approaches to paid media, centered around extensive keyword lists and granular optimizations, are undergoing a significant transformation. The rise of AI-driven technologies and changing consumer behaviors are driving a paradigm shift from keywords to conversations. In a recent discussion I had with Kyle Johnson several key insights emerged regarding this shift … [Read more...] about Navigating the Paradigm Shift from Keywords to Conversations in Paid Media
Mastering Lead Generation in Paid Search Advertising
Are you ready to take your paid search game to the next level? As an experienced paid search marketer, you understand the importance of lead generation. You will know it can drive tangible results for businesses. But how do you optimize your paid media efforts to maximize lead generation? In this blog post, we'll dive into practical insights and expert tips. Mastering lead … [Read more...] about Mastering Lead Generation in Paid Search Advertising
The Pros and Cons of Combining Content Marketing With PPC and How to Pull It Off
It's no secret that content marketing and PPC are two of the most important and popular types of digital marketing strategies. But what happens when you combine the two? Is it a match made in heaven, or does it end in disaster? In this post, we'll take a look at the pros and cons of combining content marketing with PPC, and we'll also offer some tips on how to make it … [Read more...] about The Pros and Cons of Combining Content Marketing With PPC and How to Pull It Off
5 Ways to Make the Best of the Five Latest Google Ads Features
With technology’s growing influence over trade, PPC marketing has become one of the biggest trends in business. While it has been used extensively in today's time due to the pandemic shifting most business operations online, PPC marketing's history dates back to early 2000 when Google launched the initiative AdWords. Google's advertising platform has evolved over the … [Read more...] about 5 Ways to Make the Best of the Five Latest Google Ads Features
How To Use Statistics in Digital Marketing
Marketing, traditional or digital, relies mostly on human psychology. As a marketer, you can follow a few fundamental customs that have worked for similar businesses in the past but can never be too sure about its success until it works. It’s especially true in the case of traditional marketing, where a lack of metrics is quite evident. However, with the rise of … [Read more...] about How To Use Statistics in Digital Marketing
Broad Match in Review: Putting Google to the Test
In the world of digital media – and in paid search in particular – it can feel like we’re always on high alert, waiting to jump on the next product announcement or new beta that will come along and help us to squeeze incremental performance out of our paid marketing budget. So it’s maybe somewhat counterintuitive that in 2022, the single biggest improvement you can make to … [Read more...] about Broad Match in Review: Putting Google to the Test
Lead Scoring: Definition and How to Calculate a Lead Score
Generating a high volume of leads is one thing while identifying which prospects are most likely to convert into customers is another. To put it differently, it's all about quality over quantity. That's where lead scoring comes in. Let's take a look at what lead scoring is and how you can calculate it effectively. What is Lead Scoring? In short, lead … [Read more...] about Lead Scoring: Definition and How to Calculate a Lead Score
How to Create Video Marketing That Converts
Did you know that there are at least 720,000 hours of fresh video content uploaded on YouTube per day? That soaring number shows that internet users are attached to videos. Gone are the days when businesses use those bulky, text-heavy paragraphs to give their audiences an idea of what they're selling. Videos can do it so much better without annoying them. It makes … [Read more...] about How to Create Video Marketing That Converts
The Ultimate Guide to Paid Marketing for B2B
Paid marketing is an effective way of promoting a business, and the various mediums for paid B2B marketing are Google Marketing, Bing Ads, Facebook Ads, LinkedIn Ads, etc. For enterprise B2B companies, paid social and pay-per-click advertising can be challenging. The unfortunate reality is that the buyer journey for these businesses is long, with multiple stakeholders … [Read more...] about The Ultimate Guide to Paid Marketing for B2B
10 Solutions You’ll be Walking Away with from Hero Conf London 2022
One thing is certain about digital marketing: it is ever-changing. As digital marketers, we are constantly put through new quests to find effective and innovative solutions. Once again, we are taking the challenge and narrowing the most pressing solutions into 40+ actionable sessions to make sure you walk away from Hero Conf London 2022 with everything you need to reach your … [Read more...] about 10 Solutions You’ll be Walking Away with from Hero Conf London 2022
Six Ways to Adjust Google Ads to Save Budget
You don't have to be a financial expert to know that the economy is in a rough patch. The vast majority of workers are working from home or laid off, retail stores are closed, and most bars and restaurants haven't been open for dine-in customers. For most of the nation staying home has been a good thing for the eCommerce industry, however, which saw a 25% … [Read more...] about Six Ways to Adjust Google Ads to Save Budget
