Instagram is one the best networks to run ads on as it has over a billion users, and people spend 53 minutes a day, on average, on the site. You can also get very creative with your Instagram ads as you can try an array of ad types such as videos, carousels, images, and stories. But to get the best results, simply creating an ad and generating cold traffic won’t … [Read more...] about 4 Tips for Warming Up Your Instagram Ad Audience
Search Results for: conversion rate
The Value Of Amazon Sponsored Brand Video Ads [Case Study]
This year I have had the opportunity to beta test the Amazon Sponsored Video Ads released to the public in early October. I have held off on writing about the ad type until I had the opportunity to examine the ad impact through Prime Day and Black Friday/Cyber Monday. The ad type has reported surprising performance and I am here to report on my experience and recommendations so … [Read more...] about The Value Of Amazon Sponsored Brand Video Ads [Case Study]
Do Display URLs Matter in Paid Search?
In ad copy, we know that content can affect your ad performance. Headlines, keywords, or even the CTA can impact the ad performance. It is well known that the right landing page can affect conversion rates. Does the URL displayed in your ad make a difference in performance? In this article, we are going to show you that it can make a difference. Display URL Examples Using … [Read more...] about Do Display URLs Matter in Paid Search?
PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
The revenue you earn from advertising doesn't come from your products or services. Of course, that doesn't mean your product is not essential. However, the most vital factor that makes a paid advertising campaign successful, I believe, is the keywords you choose to bid on. It's keywords that make or break a PPC campaign as this element determines who sees your ad and who … [Read more...] about PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
5 Ways To Make Your Landing Page Work Harder
Once you've gotten traffic flowing towards your site, you now need to make sure the landing pages they arrive on can keep your visitor’s attention and convert views into sales. It should come as no surprise to learn that most readers don't take in every word you provide them on their screens. They scroll through and skim, looking for what catches their attention, and if … [Read more...] about 5 Ways To Make Your Landing Page Work Harder
Tips (based on data!) to Manage Amazon Campaigns During Turbulent Times
So far, 2020 has been anything but an easy year for retailers. Although stationary trade was hit particularly hard, eCommerce was not the Elysium either: Previous plans had to be changed completely, supply chains and inventories became unreliable and, last but not least, the general economic decline slowed down consumer spending. This also had an impact on advertising. As a … [Read more...] about Tips (based on data!) to Manage Amazon Campaigns During Turbulent Times
Beginner PPC Optimization Tips for Ecommerce Brands
I am not a big fan of the fact that marketing by eCommerce startups seems restricted to arbitraging between pay per click (PPC) expense and conversion profits. Certainly, eCommerce marketing should be broader than simply purchasing traffic. Even if that’s not the case for your brand, (you are more reliant on other marketing channels, like organic social … [Read more...] about Beginner PPC Optimization Tips for Ecommerce Brands
2 Tips For Identifying Mobile UX Gaps
Ensuring you are optimizing your website for mobile users is not a new concept. So why am I going to talk about the importance of having a mobile-friendly website now? Because it is still important and, as a full-time conversion optimization strategist, I still run into websites that don’t provide an optimal experience for their mobile users. This not … [Read more...] about 2 Tips For Identifying Mobile UX Gaps
Why You Should Layer Affinity Audiences on your Google Ads Search Campaigns
By now, I would hope you’re making ample use of Google’s curated lists across paid search, Display, & YouTube. If not, I recommend reading why it’s important to be taking full advantage of layering audiences on search campaigns. With the addition of affinity audiences to Google search campaigns, we now have the ability to continue to hone our top-of-funnel audiences and … [Read more...] about Why You Should Layer Affinity Audiences on your Google Ads Search Campaigns
Early LinkedIn Conversation Ads Results
Hello, my dedicated followers! In this post, I’ll talk about the new ad type for LinkedIn, Conversation Ads! I’ll also give a brief update on some early test results I’ve seen in testing this new ad type. Thrilling stuff, to be sure. Conversation Ads: What Are They? Conversation Ads, according to LinkedIn, allow you to start conversations with professionals and … [Read more...] about Early LinkedIn Conversation Ads Results
An Introduction To Landing Page Analysis
When it comes to PPC, people are focused on the ads, the creative, and the targeting to determine whether or not users will interact with their brand. While these things do play a big role in user interaction, one important aspect is still missing in this equation: landing pages. Landing pages play a huge role in getting users to convert. If conversions are important to your … [Read more...] about An Introduction To Landing Page Analysis
The Makeup Of An Effective PPC Report
If you do PPC, the odds are that you probably look at a million reports a day. You might look at reports from each channel interface, competitor reports, or big picture overall performance reports. A good report allows you to aggregate all of the important data, visualize performance in an easily digestible way, and draw insights that help you determine your strategy based on … [Read more...] about The Makeup Of An Effective PPC Report
