My six year Hanaversary is coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst. I didn’t start out as an analyst, and didn’t always know this is where I would be at 6 years, but I’m grateful for the journey that brought me here. So whether you are just starting out in PPC, whether you are a seasoned account manager, or whether you … [Read more...] about Lessons Learned as a PPC Analyst
Search Results for: conversion rate
3 Common Reasons Why Marketers Don’t Invest in Their Post-Click Experience… & Why That’s a Big Mistake
“Should we move forward with conversion rate optimization services?” We face this question often and of course, for me, being involved in post-click optimizations and analysis every day, it’s an easy yes. Investing in the post-click experience or conversion rate optimization (CRO) is a given. This refers to the page users land on or their experience after they’ve clicked on … [Read more...] about 3 Common Reasons Why Marketers Don’t Invest in Their Post-Click Experience… & Why That’s a Big Mistake
Actionable PPC Tips for Personal Injury Law
Why won’t sharks attack lawyers? A professional courtesy. Ha! I’m just kidding. All the lawyers I know are wonderful people with big hearts, however, that doesn’t change the fact that they operate within a brutal vertical like personal injury law. For reference, personal injury law is a hyper-competitive space in all channels. In PPC, you’ll regularly see average CPCs of … [Read more...] about Actionable PPC Tips for Personal Injury Law
RSAs vs. ETAs: Stop Comparing CTR
Testing new platforms, bid strategies, ad types, etc. can be exciting, but also daunting. Exciting, because you think you’ve found the newest way to enhance performance. Daunting, because you can’t guarantee it will work, and you might be unsure how to quantify the results. But isn’t anxiety part of any test? It doesn’t have to be. Recently, I was looking for ways to improve … [Read more...] about RSAs vs. ETAs: Stop Comparing CTR
Paid Search Audience Testing: Zero Cost Testing
In Paid Search, testing is crucial in our industry. We are always looking for new testing opportunities such as ad copy to improve user engagement and other tactics to bring down cost-per-click while also trying to achieve more leads or revenue. Sometimes clients can be hesitant to test because if a test loses they might feel like it was a waste of time or even resources. If … [Read more...] about Paid Search Audience Testing: Zero Cost Testing
Google Gallery Ads – Another Day, Another New Ad Format
Google is introducing image ads to search by unveiling a new Gallery Ad format. While it is sometimes hard to predict what Google will come out with next, what they will do away with, or what they will update, one thing remains true: a new ad format is always on the horizon. Last year it was Responsive Search Ads, then it was expanded-expanded text ads, and now it appears their … [Read more...] about Google Gallery Ads – Another Day, Another New Ad Format
Look Me in the AI: A Glimpse Into Target Impression Share Bidding
I like automated bidding, but I can’t help but side-eye many methods with a healthy dose of distrust. When I feel this way, it’s typically because I don’t have all of the information I want. As a deeply curious person, I don’t like the black box nature of automated bidding. I want to tear down the fourth wall and peer into automation and see what the heck the bots are doing … [Read more...] about Look Me in the AI: A Glimpse Into Target Impression Share Bidding
Facebook Relevance Score: One Metric Becomes 3
Facebook recently revamped the relevance score metric to offer more information to marketers on what might be affecting ad performance. Similar to what Google offers in its quality score, Facebook broke its singular relevance score into three distinct measures of the ad experience: quality ranking, engagement rate ranking, and conversion rate ranking. These taken together give … [Read more...] about Facebook Relevance Score: One Metric Becomes 3
New Open Jobs at Savings.Com, Hanapin Marketing, Lewis Media Partners and ArcBest
New jobs have been posted to PPC Hero's Job Board, including new positions open at ArcBest, Savings.com, Hanapin Marketing, and Lewis Media Partners. Here's a brief look at some of the positions available: Savings.com Santa Monica, CA Role: Search Engine Marketing (SEM) Analyst Are you a passionate marketer looking for a rewarding role in Digital Marketing? Savings.com, a … [Read more...] about New Open Jobs at Savings.Com, Hanapin Marketing, Lewis Media Partners and ArcBest
New Jobs Posted on PPC Hero’s Job Board!
New jobs have been posted to PPC Hero's Job Board, including new positions open at ArcBest, Wickfire, 1SEOcom, Hanapin Marketing, RyTech, Chegg, MicroSeismic, Effective Spend, and Wise Bread. Here's a brief look at some of the positions available: ArcBest Fort Smith, AR Role: Lead Paid Search Analyst We are looking for a Lead Paid Search Analyst to join the ArcBest team. As a … [Read more...] about New Jobs Posted on PPC Hero’s Job Board!
PPC Math Made Easy
Is the math aspect of PPC your least favorite part of your job? Does the mere mention of the word “algebra” anxiety-inducing? Are you not a “numbers person”? Or maybe you’re just a PPC newbie and you’re wrapping your head around what all of the numbers and metrics mean. Fear not, friends. PPC Hero is here to help. In today’s post, we’ll walk through some handy PPC equations … [Read more...] about PPC Math Made Easy
Your First Google Ads Campaign: Everything You Should Know
Running your first ever Google Ads campaign? Well, it is a great idea to invest in Google Ads. In fact, I consider it an excellent choice because Google Ads can help your business grow. However, the process of formulating a Google Ads campaign has to be carried out immaculately so that it can produce profitable results. But you do not have to worry about anything. I am going … [Read more...] about Your First Google Ads Campaign: Everything You Should Know
