Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from PPC Specialist Petra Vetrovska (@vetrovka). Some keywords are important, more important than … [Read more...] about Final Solution For Exact Match In Shopping Ads
Search Results for: conversion rate
There Is No Perfect Keyword
Whenever you first heard of PPC, it was most likely followed by “it is so great because of how targeted it is.” Of course, that is part of the appeal. It means no worries about attempting to reverse engineer organic listings or the paranoia that an algorithm is out to get you. At face value it is simple compared to other channels - you choose the keywords, you set bids, and you … [Read more...] about There Is No Perfect Keyword
Next Day Delivery: 17 Minutes Left!
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from Jelle Wieggers (@Jelle_Wie), Acquisition Marketeer at Kato Group B.V. Delivery duration is one … [Read more...] about Next Day Delivery: 17 Minutes Left!
Dissecting PPC Agency Pricing Models, Part 3 of 3
This is the final post in my series about PPC pricing. You can read the first and second posts here and here. I planned to also write about what to look for in an agreement (from the client’s perspective) but this blog post is already 1,300+ words. If you’d like to see it, let me know in the comments. How To Bill For Miscellaneous Work There are some situations where the … [Read more...] about Dissecting PPC Agency Pricing Models, Part 3 of 3
PPC & Local Service Area Businesses – A Perfect Fit
Marketing a local service business used to be a lot less complicated. In the old days, you could just put an ad in the Yellow Pages, put some flyers on mailboxes in target neighborhoods and rely on word of mouth referrals. Fast-forward to today’s landscape and it seems like it keeps getting harder and harder for local businesses to get and maintain traction in search … [Read more...] about PPC & Local Service Area Businesses – A Perfect Fit
5 Rules Of Data Visualization
In most PPC account management or analysis roles, a huge part of the job is looking at the data and turning it into something easily understood. Someone who isn’t a PPC expert should be able to get some key takeaways from reports. As you would imagine, charts and graphs are a large part of this reporting. Unfortunately, it’s easy to either include unnecessary metrics, … [Read more...] about 5 Rules Of Data Visualization
What We’ve Learned From 1 Year’s Worth Of Hourly PPC Data
Working in an agency, I find myself benefiting from the volume of accounts and experiences to which I’m privy. In the Paid Search industry, we often discuss trends that surface across industries, platforms and so on. Having dozens of accounts at my fingertips allows me to dig into these trends and discover insights from actual data, not just large-scale surveys and … [Read more...] about What We’ve Learned From 1 Year’s Worth Of Hourly PPC Data
Don’t Let the Competition Steal Your Revenue. Bid On Your Brand Terms!
"Why would I bid on my own brand terms? We will receive that traffic organically anyways." We all have heard this argument many times as account managers. "You just want the credit for the revenue coming in on these brand terms, and that is why the recommendation is made to bid on them, right?" As paid search managers, we do not tell you to bid on brand terms to inflate … [Read more...] about Don’t Let the Competition Steal Your Revenue. Bid On Your Brand Terms!
How Effective Is Your Ecommerce Campaign?
Are you getting the most bang for your buck? PPC management for ecommerce campaigns tests the skills and bidding strategies of even the most seasoned expert. You may be thinking "my campaign is doing ok right now," but take a step back - Is it as effective as it can be? Is it efficient and structured in a way that isn't a chaotic mess? Are you continuously enhancing your … [Read more...] about How Effective Is Your Ecommerce Campaign?
Weekend Bidding Rules For Better Cost Per Acquisition
One of the biggest challenges of having a successful paid search program is keeping cost per acquisition at or better than goal. To keep cost per acquisition costs in line with expectations, there’s a myriad of tactics and strategies that can be tested. For instance, keyword bids can be adjusted en masse, negative keywords can be added to your account, and even pausing … [Read more...] about Weekend Bidding Rules For Better Cost Per Acquisition
Are You Ready To Go Back To School?
I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks rather than the boring college rule blue. In 2015, as a PPC specialist, back-to-school shopping now means revenue and return-on-ad-spend. However, this year is turning out tougher than expected for commerce. Once considered the second biggest shopping … [Read more...] about Are You Ready To Go Back To School?
Analyzing 10 Months Worth Of Google Shopping Search Partners Data
Last September Google made the announcement that Shopping campaigns would be eligible to appear on the Search Partners network. Shopping campaigns generally tend to see the best conversion rates and highest returns, so this announcement was well received. As a refresher, the Shopping ads show alongside contextually relevant results on Search Partner sites. These sites … [Read more...] about Analyzing 10 Months Worth Of Google Shopping Search Partners Data
