I was recently talking with a team member about the weekly and daily “checks” I do on my account. How often am I in the interface, skimming through recent performance and searching for anomalies? Not to be confused with regular optimizations, these are simply pulse-checks for odd performance in my accounts. But what are the metrics I deem important enough to take time out of my … [Read more...] about 8 Email Alerts That Will Give You Back Your Sanity
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My Top 5 PPC Mistakes
Having been in the PPC industry for over 12 years, I've had the unique experience of learning and growing at almost the same pace at which the industry has developed. In a way, that has provided me with many advantages. I had access to some of the brightest minds in the search industry and was able to grow my accounts at almost the same rate as my competitors. There was very … [Read more...] about My Top 5 PPC Mistakes
When And How To End Your Ad Tests
It is easy to get started testing ads. Just add two ads to an ad group (hopefully by device type) and suddenly you’re testing ads. However, you won’t see long term improvements in your account until you pause your losing ads. Often determining which ads are losers and when to end ad tests is where the tricky part of testing comes into play. In this article, we’ll examine how to … [Read more...] about When And How To End Your Ad Tests
Do Users Actually Read Your Text Ads?
A couple weeks ago I came across an interesting tweet from Kim Thomas (@PPCkimpossible). We've been trying to debate each other, but can't b/c we agree. Who thinks users read ad copy (raise your hand)? @MaddieMarketer #ppcchat — Kim Thomas (@PPCkimpossible) June 25, 2015 Working primarily with ecommerce accounts, I believe that the actual message of the text ad isn't as … [Read more...] about Do Users Actually Read Your Text Ads?
PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Although Paid Search advertising is something that can be learned over time, there are always areas of performance that need further guidance. One example of this is your ad copy. Now, we’ve given you example after example of why to test, what to test, and all the elements of ad copy that you need to utilize in your PPC account. But there are still things, very basic things, … [Read more...] about PPC Facepalm: 7 Reasons Your Ads Aren’t Working
On Demand Webinar – Top Ten Social Media Advertising Hacks Of All Time
On Demand Webinar Top Ten Social Media Advertising Hacks Of All Time Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. Click here for a pdf of the webinar transcript. Webinar Transcript Welcome everyone. This is Matt Umbro of Hanapin Marketing. We have a special webinar for you today, … [Read more...] about On Demand Webinar – Top Ten Social Media Advertising Hacks Of All Time
Webinar – Testing Your Creative: Small Changes with Big Effects
More about this Webinar Generating and maintaining compelling creative can be a daunting task in PPC, however it is one of the most impactful strategies for increasing traffic, lowering costs, and boosting revenue. In the recording, Hanapin's Senior Account Manager, Carrie Albright, gives you actionable steps to formalize your ad copy testing process to maximize conversion … [Read more...] about Webinar – Testing Your Creative: Small Changes with Big Effects
Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
Running an ecommerce PPC account, as you would imagine, can be quite different than running a lead generation account. In these instances, we are particularly interested in what the user is doing on the site, which products they’re looking at, and what they are purchasing. In this post, we'll review 6 ways you can make use of Google Analytics in order to improve your PPC … [Read more...] about Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
How To Tell If You Need Time Of Day Bid Modifiers
To be in the PPC industry, you need a strong love of optimization. Beyond the basics is a plethora of adjustments, one of which tends to be underutilized. I’m talking about the time of day bid modifiers. Often times the time of day scheduling is an either/or. Either ads are enabled or they are completely turned off. Some accounts don’t need finer tuning, but many do. … [Read more...] about How To Tell If You Need Time Of Day Bid Modifiers
One Way To Become A Remarketing Jedi: Use the Analytics Force
Generally speaking, your remarketing audience is going to be pretty qualified. They came to your site after all, right? Well, you’re not wrong, but it’s easy to improve on this notion of pre-qualifying. We're going to remarket with an approach easily compared to the way in which Luke Skywalker approaches the systematic demise of the Empire. First, use analytics to get a … [Read more...] about One Way To Become A Remarketing Jedi: Use the Analytics Force
Top Performer Campaigns: Case Study of Hipster PPC
Top Performer campaigns seem to be all the rage. They’re like the kimchi taco of the PPC culinary world. Some folks have been doing it for a long time while others have a vague understanding of what they’re doing, but launch into it anyway. Instead of going through the motions of explaining why you need a Top Performer campaign, as there are many resources for that, let me … [Read more...] about Top Performer Campaigns: Case Study of Hipster PPC
Increase Bing Ads ROI With These 5 Automated Rules
Earlier this week, Bing Ads announced the launch of automated rules. We gave you the facts on the update yesterday. Today, I'm going to cover five ways to increase ROI on the platform by using the new automated rules feature. 1) Pause Keywords Performing Outside of CPA Goals It's easy to let keywords perform outside of goal for a while before you catch it. Even if it's just … [Read more...] about Increase Bing Ads ROI With These 5 Automated Rules
