More about this Webinar Generating and maintaining compelling creative can be a daunting task in PPC, however it is one of the most impactful strategies for increasing traffic, lowering costs, and boosting revenue. In the recording, Hanapin's Senior Account Manager, Carrie Albright, gives you actionable steps to formalize your ad copy testing process to maximize conversion … [Read more...] about Webinar – Testing Your Creative: Small Changes with Big Effects
Search Results for: conversion rate
Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
Running an ecommerce PPC account, as you would imagine, can be quite different than running a lead generation account. In these instances, we are particularly interested in what the user is doing on the site, which products they’re looking at, and what they are purchasing. In this post, we'll review 6 ways you can make use of Google Analytics in order to improve your PPC … [Read more...] about Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
How To Tell If You Need Time Of Day Bid Modifiers
To be in the PPC industry, you need a strong love of optimization. Beyond the basics is a plethora of adjustments, one of which tends to be underutilized. I’m talking about the time of day bid modifiers. Often times the time of day scheduling is an either/or. Either ads are enabled or they are completely turned off. Some accounts don’t need finer tuning, but many do. … [Read more...] about How To Tell If You Need Time Of Day Bid Modifiers
One Way To Become A Remarketing Jedi: Use the Analytics Force
Generally speaking, your remarketing audience is going to be pretty qualified. They came to your site after all, right? Well, you’re not wrong, but it’s easy to improve on this notion of pre-qualifying. We're going to remarket with an approach easily compared to the way in which Luke Skywalker approaches the systematic demise of the Empire. First, use analytics to get a … [Read more...] about One Way To Become A Remarketing Jedi: Use the Analytics Force
Top Performer Campaigns: Case Study of Hipster PPC
Top Performer campaigns seem to be all the rage. They’re like the kimchi taco of the PPC culinary world. Some folks have been doing it for a long time while others have a vague understanding of what they’re doing, but launch into it anyway. Instead of going through the motions of explaining why you need a Top Performer campaign, as there are many resources for that, let me … [Read more...] about Top Performer Campaigns: Case Study of Hipster PPC
Increase Bing Ads ROI With These 5 Automated Rules
Earlier this week, Bing Ads announced the launch of automated rules. We gave you the facts on the update yesterday. Today, I'm going to cover five ways to increase ROI on the platform by using the new automated rules feature. 1) Pause Keywords Performing Outside of CPA Goals It's easy to let keywords perform outside of goal for a while before you catch it. Even if it's just … [Read more...] about Increase Bing Ads ROI With These 5 Automated Rules
Pitch Now to Speak at Hero Conf London!
Hero Conf prides itself on bringing new ideas, creative concepts and exciting voices to the forefront of the PPC community. We love to see the progression of a digital marketing professional from PPC Hero reader, to Hero Conf attendee to Hero Conf speaker. Fresh perspectives often provide unexpected and genuine insight from truly devoted search marketing experts. That’s … [Read more...] about Pitch Now to Speak at Hero Conf London!
Use CRO To Boost Your PPC Performance
We all look at our website’s analytics and try to figure out why we aren’t seeing the type of performance we expect. Is it because of the headline? Is it the time it takes for the page to load? If our website is performing poorly, we ask these clarifying questions to figure out the problem and then look to Conversion Rate Optimization (CRO) for the solution. The majority of the … [Read more...] about Use CRO To Boost Your PPC Performance
Google’s Inclusion Of Buy Button A Game Changer For Retailers
Last week news broke regarding Google’s plan to include buy buttons for mobile devices. These buttons would allow searchers to directly purchase a product from the search engine results page (SERP). This change is a significant departure, as users are no longer required to follow this process: Leave the SERP --------> Go to the retailer’s site ------> Complete the … [Read more...] about Google’s Inclusion Of Buy Button A Game Changer For Retailers
The Monkey & The Cat: When To Ignore CTR
Click-thru-rate (CTR) is a basic concept of paid search. It is defined as clicks divided by impressions and is a measure of people that see an ad and actually click through to the website. CTR can give insights to ad copy relevance and it holds some influence over quality score. CTR has its hands in all parts of paid search because of the relationship between the search query … [Read more...] about The Monkey & The Cat: When To Ignore CTR
Two Reasons Why I Don’t Buy Into The Quality Score Hype
I’ve never really understood the hype and over the top attention afforded to quality score. I understand why search engines need to have an algorithm that determines bid prices and ad rank. However, what I can’t wrap my head around is why so many marketers are overly fixated on a metric that ultimately doesn’t have much bearing on the performance of an account from a business … [Read more...] about Two Reasons Why I Don’t Buy Into The Quality Score Hype
Using Bid Simulations And Estimates More Effectively
One of the most underutilized AdWords tools is bid simulators. That isn’t to say they are unused as more often than not, users are simply skeptical. We’ve all seen the estimates for top of page bids and there is plenty of room for doubt. However, ignoring the tool completely means you aren’t taking advantages of potential areas for improvement. What Is It? You’ve probably … [Read more...] about Using Bid Simulations And Estimates More Effectively
