Today's article is provided by PPC Hero Ally Andrew Fellmuir on behalf of Ingenuity Digital. -- PPC is a method of converting impressions directly into leads and sales. The typical measurements of success for begin with click through rate and conversion. PPC lends itself to this because of its simplicity in measuring – X clicks resulted in Y sales and the X clicks cost a … [Read more...] about PPC & Brand Awareness: Are You Doing it Right?
Search Results for: conversion rate
Does DKI Really Work? [Case Study]
As dynamic series week continues, we’ve covered how to use dynamic parameters in Bing, dynamic ads with scripts and next we will dive into the question across many search engine marketing professionals minds when it comes to ad testing – Does DKI really work? Below we will review – What is DKI? Does it Really Work? DKI Best Practices. What is DKI DKI stands for Dynamic … [Read more...] about Does DKI Really Work? [Case Study]
How To Bid Smarter With Your Ideal Keyword Positions
Whenever we make changes in an account here at Hanapin we like to do what we call “Bookending”. Essentially this is creating a rough estimate of the projected impact of our changes on spend, conversions, CPA et al. It’s a fairly simple way of mitigating the potential problems at the end of the month that are common with managing PPC accounts: “How did we get so far over … [Read more...] about How To Bid Smarter With Your Ideal Keyword Positions
Why Aren’t Your Quality Scores Higher?
“Why are some of our keywords sitting at 3 or 4 Quality Scores? How can we make those better? Shouldn’t you just work on increasing CTR?” Similar to my previous post on what a ‘good’ CTR is for your PPC campaigns, quite often we hear questions surrounding account Quality Scores and what is being done to proactively improve them. Let’s get the obvious out of the way… YES – … [Read more...] about Why Aren’t Your Quality Scores Higher?
8 Simple Ways to Leverage SEO Data & Improve PPC Results
As most of you have heard by now, AdWords released a new report within their interface that allows PPC managers to look at paid and organic keyword/query data in one place. With that release, we’re also hearing a lot of you ask about how you can utilize that, and other, SEO metrics and data to increase performance in your paid search campaigns. Well ask and ye shall receive, … [Read more...] about 8 Simple Ways to Leverage SEO Data & Improve PPC Results
6 Reasons Pay-for-Performance Models Suck
It comes up often, and I’ll admit in my younger PPC days it made me shudder: “So if you’re charging us a fee based on spend, doesn’t that mean you’ll just push the spend to increase your fee?” Well, let me start by saying – yes…if we were real scumbags who didn’t want to keep you around as a client for the long-term. Of course I realize that’s not the ANSWER, but it’s always … [Read more...] about 6 Reasons Pay-for-Performance Models Suck
How the Visitors Flow Report in Analytics Will Make Your Account Better
The Visitors Flow report in Google Analytics gives a great visualization of what users are doing on your site. Since we PPC’ers are paying for our traffic, it is imperative that we have maximum clarity into their behavior. You can investigate your sweet, sweet traffic using all sorts of lenses, and you can use the information that you find in all sorts of ways in this awesome … [Read more...] about How the Visitors Flow Report in Analytics Will Make Your Account Better
When Is It Time To Stop Doing PPC?
Every business has to decide at one time or another if PPC is still a viable channel for them. It may be that new channels have proven to be more profitable or that PPC profits have shrunk as demand has shifted or eroded. The worst-case scenario is when conversion rates and search queries are decreasing while CPCs are increasing and you do not have the resources to fight it. … [Read more...] about When Is It Time To Stop Doing PPC?
5 Google Analytics Reports You Need to Succeed in PPC
Paid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface). This month's series week is all about how you can make the most of Analytics in your account, whether that's with content experiments, event tracking or custom reporting. We're going to find all of the ways that you can get even more insight into the clicks … [Read more...] about 5 Google Analytics Reports You Need to Succeed in PPC
3 Crucial Ways To Look At Day-Parting Data
PPC Hero is a great resource for PPC newbs and PPC vets alike. We throw around a lot of lingo and acronyms, as well as methods and strategies that may be uncharted to some you. Day-parting is a perfect example of a common piece of analysis used by PPC Heroes everywhere that requires an extra step in how you evaluate your data. What is day-parting? This refers to the … [Read more...] about 3 Crucial Ways To Look At Day-Parting Data
PLAs and Repeat Clickers – What Should Be Done?
When Google transitioned Google Shopping over to Product Listing ads back in October 17, 2012 (or on June 11th of this year for a lot of countries outside of the US) many advertisers saw a serious lift in performance. We’ve talked about how to setup and optimize PLAs around here a lot since the transition. For eCommerce advertisers, PLAs have been great. We totally love … [Read more...] about PLAs and Repeat Clickers – What Should Be Done?
Dominate Your Enhanced Campaign Bid Adjustments with New Google Analytics Report
As we wrap up the first week of the official Enhanced Campaign migration and start to gather all the data we can to optimize our accounts in the brave new world of enhanced campaigns, Google Analytics comes in to save the day with the announcement of enhanced campaign Bid Adjustment Reporting. Google Analytics now allows you to view how your bid multipliers are preforming by … [Read more...] about Dominate Your Enhanced Campaign Bid Adjustments with New Google Analytics Report
