So, this is a HUGE myth, because I hear it all the time and it’s just so unfounded. The biggest thing that busts this myth in adCenter is lower CPCs, which leads to lower costs per acquisitions if the conversion rate is at least the same as Google. I’ve often found, however, that conversion rates can be higher for Bing and Yahoo search properties only than in Google. So, let … [Read more...] about PPC Myth Busting! Myth 4: adCenter Isn’t Worth My Time
Search Results for: conversion rate
Hope You Weren’t Planning On Split Testing Your URLs
Here at PPC Hero, we’re always game for a good round of split testing. We split test lunch locations (let me tell you about Potbelly Sandwiches…), hairstyles, ad copy, landing pages, all kinds of things. So when one of our recent meetings led us all to the conclusion to do some more split tests on Display URLs with additional and/or different text after the base URL, we were … [Read more...] about Hope You Weren’t Planning On Split Testing Your URLs
PPC Myth Busting! Myth 1: Analytics is Complicated to Use.
Because I felt completely constrained by my hour time limit for my recent webinar, and because I think there's a lot of people out there that would rather focus on one topic at a time or read an article over listening to a whole webinar, I decided to post a PPC Myth busting series. I'll post a blog article for all 10 PPC myths I busted in my webinar with bonus information for … [Read more...] about PPC Myth Busting! Myth 1: Analytics is Complicated to Use.
Ignoring It Won’t Make It Go Away
The sticking point on a pitch -- you know, the part that might kill the deal or that drives some customers away -- that part doesn’t go away when you ignore it. This is obvious in face to face sales because if you try to ignore it, the customer will bring it up as an “objection.” That’s why sales training specifically addresses “objection handling.” But in PPC copywriting … [Read more...] about Ignoring It Won’t Make It Go Away
6 Quick PPC Insights, Fixes and Tests
PPC accounts can get sideways fast. There also isn’t always the time to dig into the problem at the exact moment that they issue is realized. These are 6 tips that can be used to quickly find a problem or to at least put a good effort forward to improve performance while you are finding the time to dive deeper into the account. 1. Find Trouble Spots with Specific Keywords … [Read more...] about 6 Quick PPC Insights, Fixes and Tests
9 Common Issues with Data That Make Your Ad Testing Worthless
At a recent meeting between Google and one of my clients, we were presented with a staggering statistic: conversion rate increased as our average position increased in the account. Based on this data we had a simple course to chart to climb all the way to the top of the entire Internet: bid higher. When in doubt, just keep bidding. It'll make all the difference in your ad … [Read more...] about 9 Common Issues with Data That Make Your Ad Testing Worthless
Engaged CRO: A 5-Step Plan for Full Client Support
I’m of the opinion that it is not hard to convince your client of anything, if it’s forwarded with: “this will get you more leads/make you more revenue.” However, as soon as the word “test” gets thrown in the mix, even when goals are on target, things have been known to screech to a halt. So if the client is happy with performance and you’re hitting goals, how do you convince … [Read more...] about Engaged CRO: A 5-Step Plan for Full Client Support
Maximize Efficiency With Dayparting in Small Accounts
Working in PPC is all about making the most of what you have. Whether it’s maximizing clicks on a budget, meeting (and surpassing) your Cost per Conversion goals, or just massaging your keyword bids to find the optimal position for your ads, efficiency is what it’s all about. This is doubly so for a small account, where every last cent matters. Sure, the stakes may be lower … [Read more...] about Maximize Efficiency With Dayparting in Small Accounts
5 Ways adCenter beats AdWords
Microsoft adCenter is often dismissed in PPC circles as a much more cumbersome, AdWords lite. However, we’re here today to dispel some myths! While adCenter certainly used to be painfully slow to use, the latest iteration of the interface is a million times faster and more pleasurable to navigate. Sure, there are a few ways it still lags behind AdWords (which we’ll come onto in … [Read more...] about 5 Ways adCenter beats AdWords
Audit Webinar Q&A: Includes Free Audit Checklist For First Fifty Readers!
Earlier this week I hosted a webinar extolling the virtues of conducting a PPC audit. We had a lot of feedback and follow up questions, which we really appreciated. A lot of you asked about the checklist I use when auditing an account, so I’ve decided to offer it up here for everyone to borrow. I hope it helps you in your PPC endeavors. In the words of Oprah when she last came … [Read more...] about Audit Webinar Q&A: Includes Free Audit Checklist For First Fifty Readers!
Deeper Understanding of CPA Bidding: Best Practices, a Case Study and Breaking It Off
As part of our ongoing series on automation and time-saving, we felt that talking about AdWords’ Cost-Per-Acquisition bidding was a must. Aside from the Display Campaign Optimizer, which is a whole post in and of itself that will happen at some point in the future (though sadly not in this series), CPA bidding is the most automated you can get within all of the different … [Read more...] about Deeper Understanding of CPA Bidding: Best Practices, a Case Study and Breaking It Off
How To Use Google Automated Rules For Targeting Optimal Ad Positions
In part one of our automating paid search series this week, Kayla explained three ways to self-automate your work, and in part two Sam talks about using bid management software. Today, in our third series post, I'll tell you all about Google's automated rules. Why you'd want to use them, how to set them up, a case study on when I used them for an account, and how to stop using … [Read more...] about How To Use Google Automated Rules For Targeting Optimal Ad Positions
