Anyone who has ever been put under pressure to build out a large account in a short space of time will know the trademark feeling of despair that can come with such a task. Luckily for us, there are a number of tools at our disposal that can speed up this process. When trying to build out thousands of ad groups, ads and keywords, templates can really improve your overall … [Read more...] about Templated Success: How To Make Your Life Easier With Excel
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Doubling Leads Through the Magic of Best Practices
You ever meet someone with seriously funky breath? The kind of person that makes you turn your head whenever they talk to you so you can pretend you’re looking at something to avoid the direct path of their funkiness? I would bet that person brushes his teeth regularly, that he follows the so-called best practice of personal hygiene, but somehow he’s doing it wrong. Not … [Read more...] about Doubling Leads Through the Magic of Best Practices
A Three Step Guide To Account Growth
This week, I created the below guide to break account growth down into an easy to digest format. I often see accounts grow to a point of stability and growing beyond that point always seems to be challenging. As an agency, it seems like every time we get together to address growth on a client, we come up with a plan that seems, on the surface, to be unique to that particular … [Read more...] about A Three Step Guide To Account Growth
7 Analytics Reports To Get You Thinking About Your Mobile PPC Campaigns
Hopefully you've been following our blog series this week on all things mobile PPC. If so, you should have a pretty good idea of the basics to getting started with your mobile efforts. If you read Amanda's article on building a mobile landing page with howtogomo, you’ll already be aware of the free service Google offers to test how mobile friendly your website is. It’s a good … [Read more...] about 7 Analytics Reports To Get You Thinking About Your Mobile PPC Campaigns
You’re Closer to Being Mobile-Traffic-Ready than You Think: PPC Case Studies
Now that you’ve used Kayla Kurtz’ amazing tips to get buy in from your clients on targeting mobile, it’s time for you to actually go out there and do it. Often, people put off targeting mobile devices with their paid search campaigns until mobile-optimized landing pages are ready to go. But, and I mean this in the kindest way possible, sometimes web development takes … [Read more...] about You’re Closer to Being Mobile-Traffic-Ready than You Think: PPC Case Studies
The Benefits & Drawbacks of Modified Broad Match
When it comes to traffic control for your paid search ads, AdWords offers a variety of tools to help us increase, maintain or even restrict the flow of traffic to your website. Perhaps the most obvious way to manipulate this flow would be to utilize the three basic keyword match types (broad, phrase, exact). For example, an advertiser with a limited budget might consider … [Read more...] about The Benefits & Drawbacks of Modified Broad Match
165 PPC Tips, Tricks and Tools (updated)
In early January we wrote 145 tips for 2012. It’s been a whirlwind year in the land of PPC so this is an update to that post with an additional 20 tips. These new PPC tips come from conferences, tests, failures and new Google services and features that have been rolled out of the past 5-6 months. The new tips are at the tope and numbered 146-165 and below them you will find … [Read more...] about 165 PPC Tips, Tricks and Tools (updated)
Profit Per Keyword…Beats Cost Per Acquisition Every Time
Over time I’ve seen many different strategies with generating leads at an ideal cost per acquisition (CPA). The direction I see many accounts take is that there will be a “core” group of keywords that perform amazingly, a bunch of keywords that perform at the desired CPA, and a group of keywords that probably drive volume but at higher than desired CPAs. In the end they all … [Read more...] about Profit Per Keyword…Beats Cost Per Acquisition Every Time
PPC (Over)optimization: How Not to Destroy a PPC Account
As PPC managers our job is to continually be optimizing. But what happens when we over-optimize? Over-optimization is the result of many changes within a small window of time. They are typically all individual great ideas but as a whole they can actually hurt performance. Worse than just an uptick in CPL or CPA, when over-optimizing an account it becomes increasingly harder to … [Read more...] about PPC (Over)optimization: How Not to Destroy a PPC Account
3 No-duh PPC Tips That You Forget to Use
PPC is riddled with tips and best practices. Sometimes this means that some of the more simple tips get lost and forgotton. Here are 3 forecasting, reporting and optimization PPC tips that are no-brainers but we often forget to use. PPC Change Forecasting Using Expected Value Amanda wrote a brain tingling post on bookending PPC changes back in April. This gave a … [Read more...] about 3 No-duh PPC Tips That You Forget to Use
In-Page Analytics: Changing Mobile Best Practice Perceptions
Today I spent a good deal of time analyzing onsite behaviors of one of our clients through the use of in-page analytics. It had been a while since I really dug my heels in and explored the insights that this tool can provide. Let me tell you, I was quickly reminded of what I had been missing. This tool is awesome and allows you to do some quick and dirty analysis that should … [Read more...] about In-Page Analytics: Changing Mobile Best Practice Perceptions
Google Analytics Test Lab: Ten Analytics Hot Spots
Welcome to the Google Analytics Test Lab! If you are just setting foot in the Analytics Lab for the first time, this is the place to start. To kick off our series this month, I will take you through your lab’s set up with the top ten areas to gather the best info for your experiment. Google Analytics can be a very powerful tool for Internet marketers – use it wisely! Lab … [Read more...] about Google Analytics Test Lab: Ten Analytics Hot Spots
