Nowadays, it's rare to find a business that isn't trying to bolster its online presence, and PPC platforms often play crucial roles in those digital marketing pushes. However, choosing the right platform to showcase your brand and snag potential leads effectively isn't always easy. As a newbie in the world of paid media, navigating your way around all the major PPC platforms … [Read more...] about Five Crucial Aspects of the Most Popular PPC Ad Platforms
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Changes to BMM keywords – What we have seen so far and tips for 2022
An introduction to BMM keyword changes For those that aren’t aware, in February 2021, Google Ads began the phase-out of broad match modifier (BMM) keywords – pushing the removal of these from accounts and expanding the targeting capabilities of phrase match to facilitate the losses. Moving forward to July 2021, the change had completely been rolled out, and BMM keywords … [Read more...] about Changes to BMM keywords – What we have seen so far and tips for 2022
How to Avoid Keyword Cannibalization in Your Next Marketing Campaign
Hardly any positive concept will be called “cannibalization” by professionals, right? Indeed, multiple efforts in reaching organic and paid traffic can lead to disrupting each other’s results and practically cannibalizing your profits. Let’s find out what this term is about and how marketers can combat it. What is cannibalization in marketing? This term refers to a … [Read more...] about How to Avoid Keyword Cannibalization in Your Next Marketing Campaign
March 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Drive Leads with Hotel Property Promotion Ads Details: Property Promotion Ads are now available globally. Previous to this launch, direct participation in property promotion ads was done through an allowlist. They show prominently in search results for geographical … [Read more...] about March 2021 Updates to Paid Media Platforms
2021: The Year You’ve Been Waiting for & What You Need to Prepare
It’s December of 2020. The spring and summer have moved on. We’ve just put a bow on autumn while we welcome winter and the holidays that distract us from what has been the longest year of our collective lives. Normally this time of year marks a fury of e-commerce and retail practices, the “big show” of what marketers can do come shopping season. It means budgeting for the … [Read more...] about 2021: The Year You’ve Been Waiting for & What You Need to Prepare
9 Reasons Why Ecommerce Marketers DON’T Advertise on Amazon
In the last few months, Hanapin released a report for ecommerce marketers revealing that over half of marketers still aren’t advertising on Amazon. Considering Amazon is a giant in this industry, it’s surprising at first to understand why so many are not taking advantage of the platform. I mean, it’s Amazon, why not right? 56% of Ecommerce Marketers are NOT advertising on … [Read more...] about 9 Reasons Why Ecommerce Marketers DON’T Advertise on Amazon
Ten Takeaways from the 2020 PPC Hero Summit
Yesterday, over 4,500 of your digital marketing peers were signed up for the 2020 PPC Hero Summit, including myself! I had dozens of takeaways and want to share just ten that stood out most to me. Accessibility and Personalization are the "sleeper trends" we should be paying attention to as digital marketers. Purna, from Microsoft Ads, said that over 1 billion people … [Read more...] about Ten Takeaways from the 2020 PPC Hero Summit
AI For PPC Is Only Useful If You Use External Tools
Using AI (Artificial Intelligence) for PPC is no longer an option. It’s a necessity. This was a topic that we ran with when we wrote for Search Engine Land. But generally, saying that AI is essential is only half the story. When it comes to managing your PPC campaigns, you don’t just need AI. You need the best tools and strategies that are available. You can’t … [Read more...] about AI For PPC Is Only Useful If You Use External Tools
July Updates to Paid Advertising Platforms
July has been an exciting month for new updates to paid advertising platforms. Google Ads rolled out 7 new updates alone. In this monthly blog post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.1 unveiled Details: This update is clearly in response to feedback Google has received from those of us utilizing the Editor. The key … [Read more...] about July Updates to Paid Advertising Platforms
Time for an Honest Discussion about RSA’s
This Thursday, it's time to hash it out. Responsive Search Ads - what do you think of them? Have you found success with them, or have you been disappointed? We're bringing in the search experts to chat on this one, discuss the impact of the new ad type, and suggest best practices for you to try. Join Hanapin’s Matt Umbro and Directive Consulting’s Garrett Mehrguth as they … [Read more...] about Time for an Honest Discussion about RSA’s
Time to VOTE! 2018 Top 25 Most Influential PPC Experts
This year is flying by, but GUESS WHAT? The time has come to vote! And I'm not talking about politics - I'm talking about voting for the Top 25 Most Influential PPC Experts of 2018. Are there PPC experts that you love following on Twitter? Or that you never miss a chance to watch speak? Who do you look up to? Whose blog posts do you ALWAYS take the time to read, no matter how … [Read more...] about Time to VOTE! 2018 Top 25 Most Influential PPC Experts
3 SEM Tests To Take Your Strategy To The Next Level
Learn more from Sergio live at Hero Conf Austin, April 16-18. The PPC game only gets more challenging as time goes by. Each year, it becomes exponentially more difficult to gain an edge on your competition. To maintain your lead, you need to deploy strategies your competitors don’t even have on their radars. Do that and you’ll get them scratching their heads, wondering what … [Read more...] about 3 SEM Tests To Take Your Strategy To The Next Level
