In today’s installment in our series, Fully Utilizing AdWords’ Ad Extensions in Just 5 Days!, I will be reviewing Google’s Product Extensions and how you can use them in AdWords to boost your existing campaign performance. To continue our series’ theme of classic sitcom references, I thought Mallory Keaton would be appropriate for Product Extensions. If there’s someone that … [Read more...] about Ad Extensions in 5 Days Series: Product Extensions
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Heroview: Facebook Advertising vs. PPC
Today’s #Heroview featured Emily Las (@Emlas) as she shares her experiences in Facebook advertising techniques, as compared to techniques utilized in Adwords. As a veteran in Facebook advertising at Starworks Group, Emily comes to us today with a wealth of knowledge on the subject. Check it out below! Thanks again for all you who participated in this month’s … [Read more...] about Heroview: Facebook Advertising vs. PPC
The Complete Guide To adCenter’s New & Improved User Interface
Change is something we’ve come to expect in the paid search industry. It’s almost as if new enhancements and features are introduced on a weekly basis, and they have been. This month alone, Google AdWords rolled out dynamic search ads, +1 button for display ads and their new bid-per-call system. On the other hand, the Yahoo! Search and Bing also recently introduced a handful of … [Read more...] about The Complete Guide To adCenter’s New & Improved User Interface
Overview and Analysis of AdWords Bidding Options
When I took the AdWords test for the first time, there were two bidding options: CPM and CPC. Now there are many different ways to bid in AdWords and you can even mix and match these strategies together. In the bidding options survey results posted yesterday, the majority of people use manual bidding. I've tried most of these options to see how I can affect performance and … [Read more...] about Overview and Analysis of AdWords Bidding Options
5 AdWords PPC Areas I ‘Take With a Grain of Salt’
I’ve noticed a lot of PPC discussions lately where ‘take it with a grain of salt’ seems to be the answer. As search engines continue to expand ideas and opportunities for PPC marketers to use, it’s important that we realize, not everything is going to work the best and sometimes there’s no real way around an issue other than to get down to the nitty-gritty fundamentals. The … [Read more...] about 5 AdWords PPC Areas I ‘Take With a Grain of Salt’
Creating Image Ads with The Adwords Display Ad Builder
Have you mastered the art of creating and optimizing search campaigns? Are you looking for additional ways to generate traffic and leads? If so, then the display network is a great place to start. Google Adwords Display Network So what is the display network (previously known as the content network, and honestly, I’m still trying to get used to the name change)? It is the … [Read more...] about Creating Image Ads with The Adwords Display Ad Builder
Yahoo! To Microsoft Transition Survival Guide
The countdown to the Yahoo! And Microsoft integration has begun, and could be in full effect for PPC advertising as soon as November 1st. The transition from Yahoo! Search Marketing to Microsoft adCenter has filled our office with a mixture of excitement and nerves. As campaign managers, we have many questions about the impending changes and how they will affect our accounts. … [Read more...] about Yahoo! To Microsoft Transition Survival Guide
Yahoo! and Microsoft Search Alliance Guide
We all know it’s coming. Some of us are excited while some of us wish it weren’t so. It’s certainly the biggest news in PPC marketing since…I dunno…AdWords? It’s tough to finally say it, but Yahoo and Bing are combining in, what they’re calling, “the Yahoo! And Microsoft Search Alliance.” I guess that wasn’t as scary as I thought. As they say, admitting is the first step. The … [Read more...] about Yahoo! and Microsoft Search Alliance Guide
What Keeps Someone From Clicking on Your PPC Ad?
Sure, paid search ad copy contains only 25 characters for the headline (in AdWords) and 70 characters for the body copy, but this small space can be very complex to utilize optimally. Within the confines of a PPC ad text you need to be relevant to your keywords, list as many benefits as possible, be unique and stand out from your competition, and include a clear … [Read more...] about What Keeps Someone From Clicking on Your PPC Ad?
New AdWords Interface In Beta: See What’s New, Different and Better – Part 2
Last week I wrote about the first half of the new AdWords interface including the main campaigns tab, creating a new campaign and a new ad group. Today, I’ll dive into the reporting, tools, billing and my account tabs, as well as the Ad Group, Keywords, Ads, Settings and Networks tabs. The first thing I like is how you can click the arrow on the tab and get a drop down menu … [Read more...] about New AdWords Interface In Beta: See What’s New, Different and Better – Part 2
Our Top 10 Blog Posts for 2008!
2008 was a great year for PPC Hero! We continued to fight for truth, justice, higher click-through rates, lower cost-per-clicks, enhanced conversion rates, better quality scores, and the American way. In 2008, I think PPC Hero definitely leaped a few buildings in a single bound as well as outran some speeding trains (IMO). I'd like to highlight some of our accomplishments by … [Read more...] about Our Top 10 Blog Posts for 2008!
How to Use Google’s Insights for Search to Improve Your PPC Management
Last week, Google announced their new Insights for Search tool. Since the announcement, every major search marketing blog has been able to rave, rant or otherwise discuss this interesting new market research device. For my "Insights Expose" I'd like to simply discuss how useful it will be for PPC management. There are loads of potential implications ranging from enhanced … [Read more...] about How to Use Google’s Insights for Search to Improve Your PPC Management
