When you first launch an AdWords account, there is so much optimization to do. Realistically you could spend hours a day analyzing data and making changes that will have a dramatic impact on your account based upon the analysis you have done. As time goes on and you have moved into an optimization routine, dramatic optimization becomes harder to do. However with the continuous … [Read more...] about 5 Quick Wins On An Established Paid Search Account
Search Results for: enhanced campaigns
Find Quick Wins With AdWords’ New Opportunities Tab
Earlier this week Google introduced the new opportunities tab. The old opportunities tab offered suggestions on keywords, bids, and budgets. All the things that you might not know are limiting you. Based on the performance of your account the system might suggest bumping up your budget. It may also offer more keywords similar to the ones you have in your account in order to get … [Read more...] about Find Quick Wins With AdWords’ New Opportunities Tab
Best Practices: Optimizing Your Bids By Time of Day
Ever since enhanced campaigns have come into play, bid adjustments have become the heart of any optimization strategies, and discovering the particular day and time that your target audience converts the most will enable you to increase your accounts’ performance exponentially. There are two options for generating conversion reports that will show you each day’s performance … [Read more...] about Best Practices: Optimizing Your Bids By Time of Day
56 Days Till Christmas: A Quick Guide To Planning For The Holidays
We've seen the leaves changing, sweatshirts adorned with pumpkins, and so much candy everywhere we turn! While we enjoy the fall, that sneaky holiday season is right behind it! If you've not yet begun planning for how to manage your PPC accounts for the holidays, the time is now. Holiday Strategy There are myriad best practices on how to effectively prepare for your … [Read more...] about 56 Days Till Christmas: A Quick Guide To Planning For The Holidays
Case Study: How Spinning Out Mobile Ads Got 19% Higher CTRs
Last week I was fortunate to get to chat with Brad Geddes about all things ad testing during our #thinkPPC webinar. For those of you familiar with Brad's work or who have seen him speak, you'll know he has a tendency to say something incredibly obvious that you somehow had never thought of before. In this case he mentioned a simple approach to dealing with the messy business of … [Read more...] about Case Study: How Spinning Out Mobile Ads Got 19% Higher CTRs
Easily Increase Your Leads with Bing Phone Extensions
This week Bing unveiled the next set of enhancements for their ads. This time it’s call extensions, something I am very excited about. What is the Big Deal? Phone extensions are a tremendous source of traffic for some of our clients at Hanapin. The extensions not only draw attention to your ad, the offer an alternative way to contact your business. This is especially … [Read more...] about Easily Increase Your Leads with Bing Phone Extensions
AdWords Cross-Device Estimates. Good or Bad?
Google announced yesterday the release of the new Estimated Total Conversions for search ads in AdWords. This first part of the release, cross-device conversion tracking, will help provide advertisers with estimates on how AdWords search performance influences conversions for businesses across multiple devices and eventually phone and in-store conversions. Google said this day … [Read more...] about AdWords Cross-Device Estimates. Good or Bad?
Create Enticing Display Ads With Google’s Ready Creatives
Every week brings something new from Google or Bing regarding their advertising platforms. There have been quite a lot of changes over the months especially in the search engine side. This week was stolen by display when Google unveiled Ready Creatives at the IAB (Interactive Advertising Bureau) MIXX Conference. What is it? Google’s Ready Creatives add further enhancements to … [Read more...] about Create Enticing Display Ads With Google’s Ready Creatives
Why You Can’t Manage AdWords Without A Multi-Device Strategy in 2013
I was presented with a pretty big account a couple of months ago from one of our Clients who asked me for help to build out their future strategy. They came to me with the following talking points. We think we’re doing pretty well in Search and we don’t need much external help (yes, this was their first talking point) We need someone to help us set up a system for our … [Read more...] about Why You Can’t Manage AdWords Without A Multi-Device Strategy in 2013
The Ultimate How-To Guide for Bing Parameters
For this month's series, PPC Hero is concerned with all things dynamic. We'll be discussing topics ranging from Dynamic Search Ads to Dynamic Remarketing, as well as asking the age-old question of "Does Dynamic Keyword Insertion actually work?" If it can be automated, scripted, or dynamically generated, we've got it - so stay tuned! Dynamic Keyword Insertion (henceforth known … [Read more...] about The Ultimate How-To Guide for Bing Parameters
Get Up to Speed With Bing’s Latest Updates
Bing has continually rolled out new features over the past few months in order to improve their service. They added enhanced change history graph, new extensions, and some great graphs to help analyze your account performance. During the enhanced campaign transition, Bing added support to help accommodate the forced switch to enhanced campaigns. There were still enough … [Read more...] about Get Up to Speed With Bing’s Latest Updates
Are There Any Real PPC Experts?
As part of our training program we like to lay out time frames for people new to PPC in terms of how long it will take to feel comfortable and become an expert. I usually say 1 year to be proficient, 2 years to become an expert and 3 years to be able to actually apply that knowledge at an expert level. In the most recent training I made a joke, but then quickly realized it was … [Read more...] about Are There Any Real PPC Experts?
