Writing ad copy isn’t sexy. Typically done using a program like Excel (boring), it’s easy to just go through the motions and write copy that “will do.” While almost any ad copy you write will probably be okay, that kind of mediocrity won’t help you stand out and get the kind of performance you expect out of your paid search campaigns. Remember, your ad is competing with 10 … [Read more...] about Ad Copy Must-Haves That Make or Break a PPC Campaign
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Expand Your Advertising Efforts with Native
Are you looking to expand your advertising efforts, and aren’t sure where to turn? Native, in combination with your PPC efforts, may be the way to boost your funnel and supercharge your ROI. Native advertising is an excellent indicator of brand awareness because it cuts through the noise and plays a strong role of planting the seed with your audience. A wonderful segway into … [Read more...] about Expand Your Advertising Efforts with Native
6 New Jobs Posted on the PPC Hero Job Board
6 new jobs have been posted to PPC Hero's Job Board, including new positions open at Adfix, Rentpath, Rebag, and the Nebo Agency. Here's a brief look at some of the positions available: Adfix Remote, DE Role: Google Ads Specialist (Remote) Adfix is looking for the next Google Ads superstar that will boost our client’s revenue and ROAS. The successful applicant will receive on … [Read more...] about 6 New Jobs Posted on the PPC Hero Job Board
6 Tactics to Dominate Local PPC
Brick-and-mortar businesses depend heavily on foot traffic and local shoppers. In a cutthroat retail world, physical businesses need a competitive edge. Paid search ads can be a great way to give you that edge and boost your revenue. However, using them effectively to get potential customers to walk through your doors after an online visit isn’t easy. When you can’t rely on … [Read more...] about 6 Tactics to Dominate Local PPC
Apply or Dismiss Automatic Google Ad Recommendations
Ever since Google rolled out the Optimization Score, all accounts are full of notifications and recommended changes that may improve your account score. These recommendations range from keyword suggestions, targeting changes, ad suggestions, and automated smart bidding strategies. Should you apply or dismiss these recommended changes? In an account, you might see a score like … [Read more...] about Apply or Dismiss Automatic Google Ad Recommendations
Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
Let’s face it. There are plenty of rabbit holes to dig into when going through your Google Ads account. Collecting data, recognizing the trends for optimization and other paid search strategy efforts often do not come as quickly as we’d like. The problem? As digital marketers, time is not always on our side. We are expected to bring in results in a timely manner but some … [Read more...] about Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
The Fast & The Curious: how chatbots meet modern buying demands
The modern buyer is fueled by speedy access to products and services, lightning fast responses to questions and low-friction website interactions. They also love personalized experiences. Let’s call them the “Fast and the Curious.” A study from insidesales.com and the Harvard Business Review found that if you wait 5 minutes to respond after a lead initially makes contact, … [Read more...] about The Fast & The Curious: how chatbots meet modern buying demands
3 Step DIY PPC Budget Pacing Tool
There are numerous software tools that make everyday PPC tasks, such as budgeting, much more efficient and effective. However, many marketers find themselves constrained by budget, or simply don’t spend enough PPC dollars to justify purchasing a tool. If you find yourself in either scenario, are looking for a better budget pacing method, or are new to PPC, the following tool … [Read more...] about 3 Step DIY PPC Budget Pacing Tool
Ever dream about working for The Walt Disney Company?
16 new jobs have been posted to PPC Hero's Job Board, including new positions open at The Walt Disney Company, The Shade Store, and Workshop Digital. Here's a brief look at just a few of the newly posted positions: The Walt Disney Company New York, NY Role: Paid Media Strategy Manager (Onsite Only) Disney Streaming Services is a business unit within The Walt Disney Company’s … [Read more...] about Ever dream about working for The Walt Disney Company?
Digital Marketing Interviewing – A Tried & True Process For Success
Excellence in digital marketing is no longer optional for most agencies and organizations – digital platforms are evolving at a breakneck pace, usurping roles historically played by traditional channels and permeating across every aspect of the marketing mix. That makes hiring high-quality digital marketers one of the most important things for an agency or organization to do … [Read more...] about Digital Marketing Interviewing – A Tried & True Process For Success
Heroes Don’t Work Alone: Why Agencies and In-House Teams Need Each Other
Hi. I’m Lauren. I work at a world-class PPC agency. Nice to meet you. You say you do PPC for your company? Amazing! So what brings you to PPC Hero? Are you drawn to the incredible insights you get from Mary Hartman’s blogs (have you seen her latest?) Or you can’t get enough of Briana’s tips and tricks to make your life easier? Seriously, we pack some good stuff in here. As you … [Read more...] about Heroes Don’t Work Alone: Why Agencies and In-House Teams Need Each Other
3 Reasons to Run Responsive Display Ads + New Features
Display ads can either fill white space like subpar motel art, or they can be a powerful means of discovering or reaching your target audience. Google’s rollout of the Responsive display ad format (RDAs) in 2018 was an effort to give advertisers more creative options, as well as increase the reach and value of display advertising. If you are late to the party or have been … [Read more...] about 3 Reasons to Run Responsive Display Ads + New Features
