Always wish you could have one eye on the competition? Don’t we all. We all want to always stay one step ahead of the competition, and that’s where we want to share our expertise with you. By utilizing auction insights, you can better identify what you want to target and use the data to decide what your audience is doing and how you can be the best of the best. In this … [Read more...] about Easy Steps to Complete a Competitor Analysis
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Stop Whining. Start Winning. Swiftly Navigating the New AdWords UI
The new AdWords interface is here, and everyone has an opinion about the new layout. This blog is not an opinion piece. You won't find me crying into my pillow about the AdWords interface updating by the end of 2018, scrapping our old AdWords dashboard navigation for good. This blog will teach you the more technical side of actually navigating the interface, for those of us … [Read more...] about Stop Whining. Start Winning. Swiftly Navigating the New AdWords UI
Reasons to Not Use an Automated PPC Bidding Strategy
AdWords offers many fantastic automated PPC Bidding Strategies for your accounts and campaigns. In a previous article, I discussed When Flexible Bid Strategies Are Right For You. Recently, Krista Hsieh wrote an excellent article about Testing New Bidding Strategies Through AdWords Experiments. In this article, we are going to discuss reasons you might want to avoid using … [Read more...] about Reasons to Not Use an Automated PPC Bidding Strategy
4 Ways to Combat PPC Ad Fatigue
Yawn. I love ads. I love pithy, punny, witty, tear-producing ads. Being served an ad at the right moment is magic. Whether it is something I know I need or if it is something I didn’t know I needed, if the ad is speaking my language, I am listening. But show me an ad I don’t want to see… Rage ensues. Ad blockers. As advertisers, we see those words and like a reflex our jaws … [Read more...] about 4 Ways to Combat PPC Ad Fatigue
How To: DoubleClick Search Formula Columns
Do you ever wish you could take a formula that you use in Excel, and plop it directly into your ad interface? If so, I’ve got some good news for you friend! Today we’ll be talking about formula columns available in DoubleClick Search. To start off we’ll learn what formula columns are and how they work, then we’ll go through a few use cases that will serve as good … [Read more...] about How To: DoubleClick Search Formula Columns
Civil Rights Law And Digital Marketing: An Interview With Rachel Goodman
The evolution of digital marketing platforms gives advertisers increasingly sophisticated methods for finding their audience and serving relevant ads to that audience. At its best, digital marketing platforms can improve the user experience for consumers by introducing them to products and services they are likely to be interested in, and deliver stronger ROIs for advertisers … [Read more...] about Civil Rights Law And Digital Marketing: An Interview With Rachel Goodman
Large PPC Account Conundrums: Data Management
Large PPC accounts can be fun to work on, but a common frustration is how to manipulate and gather insights from mountains of data. In order to take advantage of said data, you need to be able to easily (and quickly) pivot, label, group, sum, etc. In this post we’ll walk through a few options to make your data easier to manage. The Problem In a nutshell: tons and tons and tons … [Read more...] about Large PPC Account Conundrums: Data Management
Ultimate Guide to Paid Search Acronyms & Terminology
Whether you’re new to the game or a seasoned account manager, PPC terms and acronyms can be difficult to digest at times. The sheer volume of terms, acronyms and technicality is enough to make even the boldest of individuals cry. The folks here at PPC Hero believe it is important to provide our readers with as much information possible, so we’ve decided to compile a … [Read more...] about Ultimate Guide to Paid Search Acronyms & Terminology
PPC Chores: A Mid-Winter Cleaning
Spring cleaning. Every time Spring rolls around, all you hear is “it’s time for a little ‘spring cleaning’”. I don’t know about you, but when the weather finally does turn pleasant, I do not want to spend my time indoors cleaning. Which is why I am a huge fan of “Dead of Winter Cleaning”. A little elbow grease and organization now means you will be reaping the benefits by MLB’s … [Read more...] about PPC Chores: A Mid-Winter Cleaning
Why Marketers Are Switching to Google Sheets
More and more, marketers are starting to use Google Sheets instead of Excel in their day to day tasks. They’re collaborative, easy to share, and keeps your team updated in real time so that everyone stays on the same page. But in that transition, there are some tips to know so that you can make your Sheets experience as wonderful as that on Excel. In this webinar, Hanapin’s … [Read more...] about Why Marketers Are Switching to Google Sheets
The Case For PPC Creative In Multiple Languages
For many advertisers, business boundaries extend far beyond the borders of their home country. Once leaving the safety of the primary market, it's likely that advertisers will need to explore multilingual account coverage. Many advertisers will attack this expansion opportunity by going one of two routes: Door #1: The "close enough" by running duplicated English campaigns … [Read more...] about The Case For PPC Creative In Multiple Languages
Our Secret Weapon: Supermetrics + Google Sheets
We are entering a world where everything is connected – and that’s why a lot of PPC marketers are moving from Excel into Google Sheets. Another HUGE bonus to using Google Sheets? With Supermetrics, you can transfer your data right into your sheets, saving you time and sanity. In this webinar, Supermetrics’ Jouni Hyötylä and Hanapin’s Tanner Schroeder will show you all the … [Read more...] about Our Secret Weapon: Supermetrics + Google Sheets
