You can now get the info you need to register before our 25% off Early Bird pricing expires on 1/31. We're adding new sessions daily to our schedule for Hero Conf Los Angeles, and it includes updates that hard-working PPC-ers just can't miss. Hero Conf is just around the corner, April 18-20 at the JW Marriott Los Angeles LA Live. And we're proud to present an agenda of more … [Read more...] about Our All-PPC Schedule for LA is Now Live! Save $400 Now»
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Be Smart In 2017: Use Seasonal Budgeting
What's your 2017 budget? That's the question everyone was trying to figure out in the marketing world over the past 2-3 months. Many got the answer and split the budget up evenly across 12 months and went forward with the year. Others segmented the year into quarters and budgeted on a quarterly basis. Some segmented the budget down to the month. The goal of this post is to get … [Read more...] about Be Smart In 2017: Use Seasonal Budgeting
The Simple Beauty Of A PPC Bid Template
I will not lie: I am not the biggest proponent of automated optimizations and tools. Consider me a skeptic à la Will Smith in iRobot. The more automation programs you use, the more programs that can and will break, go down in times of critical need, etc. Relying solely on automation tools for optimizations feels like putting every single very fragile egg in one basket. This is … [Read more...] about The Simple Beauty Of A PPC Bid Template
Get The Lowdown On Amazon Vendor And Seller Central PPC Advertising
With Bloomreach’s recent report on Amazon stating that over 55% of consumers turn to the site first when searching for products online, you might have decided now is the time to start advertising on Amazon. Alongside this fact, we have seen sales through advertising on Amazon at 130% less cost than the average of all other platforms, including Google, Bing, and Facebook. Now … [Read more...] about Get The Lowdown On Amazon Vendor And Seller Central PPC Advertising
6 Components of A Successful CRO Program
Last month we discussed the importance of conversion rate optimization (CRO). Having a CRO program is vital to making the right optimizations for the right users. Today we will dive into what our CRO program looks like at Hanapin Marketing. Our program contains the following: As you can see from our graphic above, all of these analyses feed into our key takeaways. … [Read more...] about 6 Components of A Successful CRO Program
Apple Search Ads: What You Need To Know To Improve Performance
Which apps do you use the most often? Which apps do you spend the most time in? I’m guessing you probably use and spend the most time in Facebook, Instagram, Google Maps, Snapchat, Spotify, Messenger, Pandora, and Youtube. Or at least some combination of those apps. Did you know that apps now account for 90% of time spent on mobile, with the other 10% spent in mobile … [Read more...] about Apple Search Ads: What You Need To Know To Improve Performance
You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)
Ever wonder why keyword research is so hard? Keywords are arguably the most important part of a paid search campaign, so there are tons of tools available that should make keyword research easy. But here’s the thing, while you can use these tools to do things like estimate search volume, predict cost-per-click or even spy on the keywords and ads of your competition, you can … [Read more...] about You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)
Work Smarter, Not Harder – Using Google Sheets for PPC
Between reporting, analysis, dashboards, and action item lists, we use Excel a lot for PPC. Recently, our team has begun to rely on Google Sheets for items like reporting, dashboards, and even to-do lists and status docs. We’ll go through how to get your data into Google Sheets and how to manipulate it once it’s there. Supermetrics Want an easy way to get all your PPC data … [Read more...] about Work Smarter, Not Harder – Using Google Sheets for PPC
Top Bing Updates of 2016 and How To Get Your Campaigns in Shape for 2017
I think we can all agree that 2016 has left its mark as another year of overwhelming growth in search. It continues to impart our lives with more answers, more intelligence and more value. Let’s go through some of the highlights from Bing Ads as we move forward and build on our knowledge in 2017. New and Significant in 2016 Each year, Bing Ads, like many other platforms, … [Read more...] about Top Bing Updates of 2016 and How To Get Your Campaigns in Shape for 2017
Set Up Account-Wide PPC Promos In Less Than 5 Minutes
We all need that friend to lean on from time to time, and there is no difference when it comes to a highly active ecommerce PPC account. A plethora of deals and promotions come and go throughout the year, especially around the holidays. During these hectic times, it is easy to spread account initiatives too thin. In this post, I’ll discuss not only how to avoid promotion … [Read more...] about Set Up Account-Wide PPC Promos In Less Than 5 Minutes
Telling Your 2016 PPC Story Through Reporting
As the countdown to 2017 continues, sticking with the theme of wrapping up 2016 seems fitting. While PPC will continue full speed ahead going into 2017, one thing won't change and that's the performance of your PPC account in 2016. You may be thinking, "2016 was an amazing year, bring on the comparisons." On the other hand, you may be thinking, "Well, we saw some dips but there … [Read more...] about Telling Your 2016 PPC Story Through Reporting
The Good, Bad, And Ugly Impact Of PPC On Journalism
Display advertising has ruined the ethics of journalism. In all fairness, that is a fairly large exaggeration. With that said, I am proud to be a member of this industry and equally proud of the company and clients I represent. Despite this, I am NOT proud of the indirect impact PPC has on digital media. Long gone are the days in which print news outlets were supported by … [Read more...] about The Good, Bad, And Ugly Impact Of PPC On Journalism
