I am quite sure some PPC specialists are not fully utilizing the Facebook and Instagram advertising platform. A few weeks ago, I had a meeting with one of my clients to ascertain the progress of business. For clarity, I do manage his AdWords account and his company is one of the top retailers in his sector. The client was happy, saying that things were going really well and … [Read more...] about How To Get Stellar Results From Facebook And Instagram Remarketing
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Acing Account Transitions From First Call To The First Year
Much like a 7th grader's PowerPoint presentation, PPC account transitions can come at any time and from every direction. Given the dynamic nature of this industry, it is no surprise that nearly every account manager ranging from in-house to agency, small-business to enterprise, has navigated through a handful of account transitions. While I'm lucky to say that the majority … [Read more...] about Acing Account Transitions From First Call To The First Year
Use AdWords Editor Like A Pro
If there is anything that goes hand-in-hand with AdWords, it’s the AdWords Editor. Whether a PPC beginner or veteran, you have likely spent a fair share of time in the Editor. If you haven’t, you are missing out and could potentially be saving valuable time. Many posts have been compiled around AdWords Editor, however, with constant updates and changes, we thought a … [Read more...] about Use AdWords Editor Like A Pro
Summertime Sadness – How To Adjust For Seasonality In PPC
As we approach the summer months, many businesses are either ramping up or pulling back on PPC and other marketing efforts. It is crucial that as the agency, we fully understand seasonality and the underlying business cycles that drive these decisions. This insight helps us determine strategy and tactics to get the highest impact possible out of paid efforts. Today, we’ll go … [Read more...] about Summertime Sadness – How To Adjust For Seasonality In PPC
How To Use AdWords Filters To Improve Account Efficiency
One of the key takeaways I left Hero Conf Philadelphia with is the speed and urgency with which we need to work on our PPC accounts. If we’re slow making changes, we miss opportunities to improve account performance. Lost opportunity means our stakeholder’s top and bottom lines are negatively impacted. One way to increase how quickly I work in accounts is to use AdWords … [Read more...] about How To Use AdWords Filters To Improve Account Efficiency
A Script For Identifying Ad Groups That Lack Sitelink Impressions
We all know by now that ad extensions in AdWords are an extremely effective way to boost our CTR. They’re easy to set up, don’t cost anything extra, and according to Google, sitelinks can boost the CTR of ads for non-brand searches by 10-20% and for branded search by up to 50%. Unfortunately, AdWords doesn’t make it very easy to determine which ad groups are not taking full … [Read more...] about A Script For Identifying Ad Groups That Lack Sitelink Impressions
The Art Of Networking
“The richest people in the world look for and build networks – everyone else looks for work.” -Robert Kiyosaki With our very own Hero Conf happening right now, chocked full of 10 scheduled networking opportunities, making connections and meeting new people is something our team has been thinking about a lot lately. Of course, it would be most excellent if businesses could … [Read more...] about The Art Of Networking
How to Hire a Digital Marketing Analyst
Editor’s Note: This week on PPC Hero, we’ll be writing about the interview process and how to find the right candidates. Some posts will be highly specific to PPC roles while others will be general hiring tips. Make sure to tweet us your comments @ppchero. Analysts offer a distinct skill set for marketing teams. It is a crucial hire for an expanding team, but what should you … [Read more...] about How to Hire a Digital Marketing Analyst
10 Days Until the Fun Begins in Philly!
We're just over a week from packing our bags and heading to the City of Brotherly Love for the 5th Annual Hero Conf. And though space and time is limited, you can still join us April 25-27 at the Pennsylvania Convention Center in downtown Philadelphia for the PPC Conference of the Year. We're bringing you the same expert content you expect, with keynotes from Brad Geddes, … [Read more...] about 10 Days Until the Fun Begins in Philly!
Entry Level Applicants: Where Do We Even Start?
Editor’s Note: This week on PPC Hero, we’re writing about the interview process and how to find the right candidates. Make sure to tweet us your comments @ppchero. Carrie Albright continues the week by discussing what we look for in entry-level candidates. Hanapin Marketing is the PPC Agency of Experts – but at some point, every expert was an entry-level employee. No matter … [Read more...] about Entry Level Applicants: Where Do We Even Start?
When To Consider Doing A Merger
The following is a correspondence I had with a solo practitioner over LinkedIn this weekend. I asked him for permission to reprint it, anonymized of course, with a bit of light editing for clarity. To differentiate, my correspondence is in bold and italics, his is regular, and they’re divided by +++++. I hope there are other solo practitioners who this correspondence … [Read more...] about When To Consider Doing A Merger
7 Ways You Can Ensure Organization Across Your PPC Accounts And PPC Team
Often overlooked in PPC account management are organization and prioritization. When managing multiple accounts you need organizational structure for how each process gets done (bid management, ad testing, reporting, etc.), but also for new initiatives being rolled out (launch of new platforms, betas, etc.). How do you keep moving forward with excellent account management … [Read more...] about 7 Ways You Can Ensure Organization Across Your PPC Accounts And PPC Team
