Analyzing the PPC competitive landscape can help provide key insight into performance trends and determine how your ads stack up to competition. By not taking the time to analyze PPC competitors, you could be missing out on huge gaps in your program that could leave your account vulnerable to deep-pocketed competitors driving up costs and stealing impression share. Below, we … [Read more...] about 5 Steps For Creating A Solid PPC Competitor Strategy
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Are Your Match Types Functioning The Way You Think They Are?
We all know that in AdWords there are three main match types: broad, phrase, and exact. Broad can be further narrowed down to regular broad match and modified broad – signified by “+” markers. When we analyze our accounts we often look at match type performance and search query reports, but one thing is often overlooked - queries can “exact match” to broad match keywords. What … [Read more...] about Are Your Match Types Functioning The Way You Think They Are?
Your Resource Guide To Learning PPC
Last week a friend asked me, "Outside of hands-on experience, where are the best places to learn PPC on the Internet ." This got me thinking about something Seth Godin said, "We're not going to outgrow our need for information." We live in a time where there's so much information freely shared across the web. Some of it is good and some of it is crap. Either way we're … [Read more...] about Your Resource Guide To Learning PPC
Considering A Paid Search Career? Here’s What To Assess
10 years ago the field of paid search was still a hidden gem. It was a great career choice but potential employees didn't know the profession existed. Over the past 5 years, awareness of paid search/SEM/PPC/Pay Per Click/Search Engine Marketing (so many ways of describing it!) has grown massively and there are now many graduates with an active interest in paid search. Why … [Read more...] about Considering A Paid Search Career? Here’s What To Assess
Google Analytics Cohort Analysis
The Cohort Analysis report is one of the newer features within Google Analytics. What this report allows you to do is segment your data into Cohorts based on Acquisition Date, and view metrics such as retention rate and transactions / revenue. Setting it up is a breeze, but the report is even more valuable with custom segments layered on it. Overview of Cohorts – How It … [Read more...] about Google Analytics Cohort Analysis
Naming Your Campaigns: The Unsung Hero of PPC
Nothing kills the excitement of a PPC conversation like talking about how you name your campaigns. No really, try discussing your finely tuned naming strategy at your next party, even a PPC one. You’ll notice you have the snack table all to yourself. How you name your campaigns can make your PPC life easier or a lot harder. As an analyst I deal with a lot of PPC accounts on … [Read more...] about Naming Your Campaigns: The Unsung Hero of PPC
Hero Conf London | Only 63 Seats Remain!
PPC Heroes, time is running out to get your seat at the first Hero Conf in the UK. Just over one month remains until London's Only All-PPC Event, and we’re running out of space! Make sure you take advantage of this excellent opportunity to meet so many of your digital advertising peers. You don’t want to miss out on the world-class content (45 all-PPC sessions) , nonstop … [Read more...] about Hero Conf London | Only 63 Seats Remain!
Better Analyze Display Network Placements At The Account Level
Excluding placements. The activity we all love to spend time doing in our accounts. It is right up there with weekly bid changes and search query reports for the most fun action items. For the newer audience, excluding placements is a task done for the Display Network when certain GDN Placements are performing poorly within the account. Just go to "Display Network > … [Read more...] about Better Analyze Display Network Placements At The Account Level
Want to Meet Experts From Bing, Adobe and Google?
Hero Conf is the largest London conference 100% dedicated to PPC. Our full schedule is now live and it's packed with 40+ in-depth sessions from the best and brightest minds in the industry, from brands you trust like Bing, Adobe, and Google, and fantastic local agencies like Periscopix, Koozai, Found and Jellyfish. From our all-new advanced track to open forums with Bing and … [Read more...] about Want to Meet Experts From Bing, Adobe and Google?
How To Write A PPC Job Description In Today’s World
The ability to run effective PPC campaigns is among the hottest skills that got people hired last year and every day more companies discover the importance of being found in the search results. Agencies around the world are constantly on the lookout for qualified individuals to manage the stream of new clients and an increasing number of companies are even able to justify an … [Read more...] about How To Write A PPC Job Description In Today’s World
Next Day Delivery: 17 Minutes Left!
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from Jelle Wieggers (@Jelle_Wie), Acquisition Marketeer at Kato Group B.V. Delivery duration is one … [Read more...] about Next Day Delivery: 17 Minutes Left!
Solidify Your Ecommerce Remarketing Strategy With Google Analytics
Sure, you’re running general remarketing (you ARE, right?!) but what about more specific remarketing strategies? Most, if not all, accounts are using the generic “remarket to all visitors” strategy, but we’re missing out on some great opportunity to get more granular with our targeting, thus making it more likely that users will convert. For ecommerce accounts in … [Read more...] about Solidify Your Ecommerce Remarketing Strategy With Google Analytics
