8 of our 10 Best Portland Speakers Headline our First London Event! Hero Conf is home to some of the most in-depth, high-quality presentations in digital advertising. To ensure that's also true at our inaugural London event, 28-30 October at the Millennium Gloucester London Kensington, we're bringing back our highest rated speakers from Hero Conf Portland to join an … [Read more...] about Our Top-Rated Speakers Return for Hero Conf London!
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When And How To End Your Ad Tests
It is easy to get started testing ads. Just add two ads to an ad group (hopefully by device type) and suddenly you’re testing ads. However, you won’t see long term improvements in your account until you pause your losing ads. Often determining which ads are losers and when to end ad tests is where the tricky part of testing comes into play. In this article, we’ll examine how to … [Read more...] about When And How To End Your Ad Tests
Handling PPC Client Agreement Renewals
You’ve finally found it – an excellent client/agency relationship. So much so that you want to keep the engagement and momentum rolling with an agreement renewal. How should you (as the client or the agency) handle this? Who should lead? What questions should be asked? Never fear! Our team comes across this subject often and we’re happy to shed some light on how to make the … [Read more...] about Handling PPC Client Agreement Renewals
Hero Conf’s First Speaker Diversity Report
Gender, Role, and How We’re Trying to Build a Diverse Speaking Slate We’ve written previously about how we’d like the speaking slate at Hero Conf to more accurately represent the industry and the unique needs of our audience. We’ve been as blatant as to ask specifically for more pitches from the countless talented women and brand experts working in PPC. These are important … [Read more...] about Hero Conf’s First Speaker Diversity Report
[Flash Webinar!] The Bing Ads Intelligence Tool with Bing
Join us for our brand new webinar series, where you’ll get actionable tips on a certain topic in 20 minutes! In this inaugural event on Thursday, July 16th at Noon EST, Eric Couch from Bing gives you a quick overview on the Bing Ads Intelligence Tool, a powerful keyword research tool that helps you build, expand and research keyword lists in Microsoft Excel, along with the best … [Read more...] about [Flash Webinar!] The Bing Ads Intelligence Tool with Bing
Flash Series: The Bing Ads Intelligence Tool
The Bing Ads Intelligence Tool More about this 20-Minute Webinar Join us for our brand new webinar series, where you'll get actionable tips on a certain topic in 20 minutes! In this inaugural event, Eric Couch from Bing gives you a quick overview on the Bing Ads Intelligence Tool, a powerful keyword research tool that helps you build, expand and research keyword lists … [Read more...] about Flash Series: The Bing Ads Intelligence Tool
PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Although Paid Search advertising is something that can be learned over time, there are always areas of performance that need further guidance. One example of this is your ad copy. Now, we’ve given you example after example of why to test, what to test, and all the elements of ad copy that you need to utilize in your PPC account. But there are still things, very basic things, … [Read more...] about PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Super Early Bird Rates Expire Tomorrow!
PPC Heroes, Hero Conf London is only 4 months away! And we’re excited to be visiting the UK for the first time, October 28-30. We'll be adding to our impressive list of 40 PPC speakers in the coming weeks, with world-class experts and exciting new voices in paid search. We've invited back the top 10 highest rated speakers from Hero Conf Portland, who will join experts from … [Read more...] about Super Early Bird Rates Expire Tomorrow!
Keep Calm And Upgrade Your AdWords URLs
You may be officially freaking out that the AdWords upgraded URL updates are force migrating in less than a week. If you didn't know that, I'll give you a moment to lose it. Breathe into a paper bag, and get it together! I promise it's not hard to upgrade, and there's a strong chance you may not have to even lift a finger. So, to begin, let's check to see if you do have … [Read more...] about Keep Calm And Upgrade Your AdWords URLs
Supercharge Your Keyword Research With 5 Bing Ads Intelligence Hacks
We have a special post for you today as former Hanapin employee and current Bing Ads Account Manager, Eric Couch, shares his thoughts on Bing Ads Intelligence. Keyword research is hard. And for many PPC managers out there (myself included, until recently), it’s still a painfully primitive process. I can’t even begin to tell you how many keyword lists I’ve built out through … [Read more...] about Supercharge Your Keyword Research With 5 Bing Ads Intelligence Hacks
Split Test Different Concepts In Your PPC Ads
You just know as you write the ad that this split test will never complete. But you write it anyway because for the past couple of weeks you have attempted to initiate a split testing practice for the text ads in your AdWords campaign. You can only say attempted a split testing practice rather than achieved a split testing practice because the results are grim. You write the … [Read more...] about Split Test Different Concepts In Your PPC Ads
Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
Running an ecommerce PPC account, as you would imagine, can be quite different than running a lead generation account. In these instances, we are particularly interested in what the user is doing on the site, which products they’re looking at, and what they are purchasing. In this post, we'll review 6 ways you can make use of Google Analytics in order to improve your PPC … [Read more...] about Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
