We, as marketers, often create remarketing campaigns as if we’re following a recipe. Create ads and target an audience. Create audiences based on the website behavior of those who clicked on the ads from step 1. Show different ads to the people who clicked on the ads, but didn’t convert. Hopefully, the people come back and convert. This is remarketing 101 and … [Read more...] about Create Remarketing Audiences Without Users Ever Leaving Facebook
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Breaking Down The Facebook Auction For More Competitive Campaigns [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Breaking Down The Facebook Auction For More Competitive Campaigns. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: [Whitepaper] Guide To Facebook Advertising: Advanced Edition … [Read more...] about Breaking Down The Facebook Auction For More Competitive Campaigns [Webinar Confirmation]
On Demand Webinar: Breaking Down The Facebook Auction For More Competitive Campaigns
More about this Webinar In the Facebook advertising world, we know all too well how tough the competition is. What IS the secret to getting your ads seen and what new features can you be using to improve your ad presence? When it comes to approaching the Facebook ad auction, creating a campaign and bidding can be a bit intimidating, but that’s what we’re here for. In this … [Read more...] about On Demand Webinar: Breaking Down The Facebook Auction For More Competitive Campaigns
What You Need To Know About The New Facebook Campaign Planner
Facebook recently released a new tool for its advertising platform aimed at helping advertisers plan their campaigns. Called Campaign Planner, it’s meant to help advertisers get a handle on the reach and frequency of their campaigns before they are launched. It specifically promotes three key features that can help advertisers. It will predict the reach and frequency of … [Read more...] about What You Need To Know About The New Facebook Campaign Planner
3 Facebook Optimizations You Can Make Today
Last month, Hanapin Marketing Account Analyst Chadd Powell shared a few Facebook custom optimizations to gain control over campaign performance. Check out his post after reading the additional ideas for optimizations below. These optimizations do not require a social strategy overhaul and can be fast to implement in your Facebook accounts. 1) Test Different Bidding … [Read more...] about 3 Facebook Optimizations You Can Make Today
3 Quick Facebook Optimizations To Charge Up Your Performance
If you’re coming from AdWords or Bing, Facebook can seem like it lacks many customization options. The lack of options can leave advertisers feeling like they lack control in how their campaigns are behaving. Some of the lack of customization seems to be by design as Facebook likes to guide users toward its auto-optimized bidding and ad serving tools, but there are a number … [Read more...] about 3 Quick Facebook Optimizations To Charge Up Your Performance
7 Overlooked Facebook Power Editor Features That Will Save You Time
If time is money, are you maximizing where you spend your time? Put simply, are you choosing to work on the most important tasks to move an account forward? I’ve found that many Facebook marketers are guilty of slow campaign set up because they rely on the Ads Manager. The interface burns through a lot of time that could have been used thinking strategically about how to … [Read more...] about 7 Overlooked Facebook Power Editor Features That Will Save You Time
On Demand Webinar: 4 Effective Strategies for Facebook Lead Gen Ads
On Demand Webinar 4 Effective Strategies for Facebook Lead Gen Ads Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: 4 Effective Strategies for Facebook Lead Gen Ads
[New Webinar with AdEspresso!] 4 Effective Strategies for Facebook Lead Gen Ads
Have you ever heard someone say that they love filling out a form? Didn’t think so! However, lead forms are an essential in marketing. Facebook Lead Gen ads have made it much easier for users to get more information about your business or products on their mobile phone, without ever having to leave Facebook. With 1.65 billion monthly active users and 90% of those on mobile, … [Read more...] about [New Webinar with AdEspresso!] 4 Effective Strategies for Facebook Lead Gen Ads
Where You Should Focus Your Facebook Brand Awareness Efforts
When you launch a new product you often need to build awareness. Many types of marketing channels, both organic and paid, can serve a purpose in generating awareness, but social platforms (generally) and Facebook (specifically) are tailor made to spread content from person to person. It can, however, be hard to measure how well you are building your brand and generating … [Read more...] about Where You Should Focus Your Facebook Brand Awareness Efforts
On Demand Webinar: 4 Effective Strategies for Facebook Lead Gen Ads
More about this Webinar Have you ever heard someone say that they love filling out a form? Didn’t think so! However, lead forms are an essential in marketing. Facebook Lead Gen ads have made it much easier for users to get more information about your business or products on their mobile phone, without ever having to leave Facebook. With 1.65 billion monthly active users and 90% … [Read more...] about On Demand Webinar: 4 Effective Strategies for Facebook Lead Gen Ads
Webinar Confirmation: 4 Effective Strategies for Facebook Lead Gen Ads
You're All Set! You're now registered for Hanapin and AdEspresso's webinar, 4 Effective Strategies for Facebook Lead Gen Ads. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Your Step-By-Step Guide To Updating To The New Facebook Pixel … [Read more...] about Webinar Confirmation: 4 Effective Strategies for Facebook Lead Gen Ads
