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Digital ad regulators clamping down on high risk industries but should the platforms do more?
It should go without saying that if you're in the business of promoting "certain types of products", you need to be extra careful. Not sure what we mean? Count yourself lucky. We're referring to any of those consumer or business products which fall under the banner of high risk industries. High risk industries are those exposed to "more operational, regulatory, and … [Read more...] about Digital ad regulators clamping down on high risk industries but should the platforms do more?
6 Retargeting Strategies to Boost Your Campaigns
Retargeting capitalizes on the principle that not every visitor who encounters your brand or product will convert on their first visit. By re-engaging users who have previously interacted with your site or ads, retargeting helps bridge the gap between initial interest and final conversion. This retargeting strategy is not just about keeping your brand top-of-mind but about … [Read more...] about 6 Retargeting Strategies to Boost Your Campaigns
The Ultimate Guide to Retail Media Network Advertising
Retail media networks represent a dynamic and rapidly evolving segment of the advertising industry. At their core, these networks are advertising infrastructures that allow brands to place ads on a retailer’s digital properties, such as websites, mobile apps, and other online platforms. This form of advertising leverages the digital footprint and consumer data of retail giants … [Read more...] about The Ultimate Guide to Retail Media Network Advertising
Why YouTube Advertising is Essential to Your Marketing Mix
Whether it’s your favorite TV ad from when you were younger or a song that transports you back to something you saw in the ad breaks, there’s no denying the lasting impact that video advertising has had over the last 80 years. But why YouTube advertising? Is video advertising a must-have for advertisers in 2024? How can we, as PPC heroes, make sure we’re getting it right … [Read more...] about Why YouTube Advertising is Essential to Your Marketing Mix
How to Run Effective Meta Ads for Software as a Service (Saas)
Software as a Service (SaaS) companies know the importance of running ads to get trial signups, demos, and paid subscriptions. Despite this, most of them reserve their ad budgets for LinkedIn and Google. Meta is usually an afterthought when, in fact, it should be one of the primary repositories of budget. Some top SaaS companies, like Hubspot, Stripe, and Adobe, take Meta … [Read more...] about How to Run Effective Meta Ads for Software as a Service (Saas)
Meta Ads in 2024: The Best Targeting is No Targeting
Many business owners have experienced running Meta ads without any tangible results, despite the platform sometimes suggesting it picked up transactions. Nevertheless, I am here to tell you to trust the algorithm! With the wrong signals, Meta can waste your hard-earned spend. However, there are plenty of opportunities for clients to get great results by following a simple … [Read more...] about Meta Ads in 2024: The Best Targeting is No Targeting
The death of third-party cookies: How to future-proof your strategy for a cookieless world
The landscape of digital advertising is about to undergo a massive shift. Google's Privacy Sandbox initiative is phasing out third-party cookies. Currently, about 1% of Chrome users (around 30 million people) are already testing the new tracking protection feature, which limits access to third-party cookies by default. Google expects to fully phase out third-party cookies by … [Read more...] about The death of third-party cookies: How to future-proof your strategy for a cookieless world
PayPal Advertising is Coming: New Payment Platform Appointments Point Towards Consumer Commerce Pivot
Last month it was Netflix ads, now PayPal advertising looks like becoming the next big thing. The online payments system is the 143rd largest Fortune 500 corporation by revenue and has a (self-)reported 200 million users. Those factors alone have made it well placed to join the ranks of the big advertising platforms belonging to the likes of Facebook and Google. Two new … [Read more...] about PayPal Advertising is Coming: New Payment Platform Appointments Point Towards Consumer Commerce Pivot
Reducing Your Dependency on Google Traffic – Part I: Social Search
After decades at the top, seismic transformations to the way the internet is accessed means Google's position as the gatekeeper of the internet is looking increasingly vulnerable. In this comprehensive study Ann Stanley, CEO of Anicca Digital, explores the ways you can expect some of these changes to affect your site traffic, and how you can pre-emptively adapt to reduce their … [Read more...] about Reducing Your Dependency on Google Traffic – Part I: Social Search
A walkthrough guide to Meta instant form ads
Meta instant forms ads are in-platform lead forms for Meta. They are designed to help you qualify leads directly on Meta by asking people to fill out a form attached to your ad. This way you can cut down the conversion path and capture customer data without asking users to leave the platform. The information captured will be kept for 90 days in Meta, so you it's important to … [Read more...] about A walkthrough guide to Meta instant form ads
Lead Generation for E-Commerce: A Hidden Goldmine of Opportunity
Lead generation is often overlooked in the competitive, margin-driven world of e-commerce. Immediate transactions are the norm, and tactics typically focus on increasing sales at lower CPAs as quickly as possible. However, allocating some of your budget to building a list of high-purchase-intent prospects can become your competitive advantage. This approach can help reduce CPAs … [Read more...] about Lead Generation for E-Commerce: A Hidden Goldmine of Opportunity
