Sometimes the world can be overwhelming – this year, in particular, has taught us all that. We recognise the need to take a step back from work, relax and readjust, and come back feeling refreshed. But if you run PPC campaigns single-handedly, how can you do that without everything you’ve worked hard for crashing down around you? I think you deserve a break, so here are my … [Read more...] about Taking a PPC holiday: how to take a break from your ads without disaster
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Upcoming LinkedIn Ads Products for B2B Marketers
Get excited for big changes coming to LinkedIn in the near future! LinkedIn recently announced some upcoming product initiatives we can expect to arrive starting now through the end of next year. I’m here to break it all down and to let you know what I’m most excited about. LinkedIn Stories & Story Ads Yes, LinkedIn now has a Story feature. Much like Facebook & … [Read more...] about Upcoming LinkedIn Ads Products for B2B Marketers
4 Pillars of Paid Media Growth
Paid media is straightforward. “Growth,” however, is very dependent upon the role you play in paid media, so let’s start by defining who these four pillars are intended for and what I mean by “growth.” My paid media experience is 100% agency-based. Naturally, my experience shapes my viewpoint and definition of growth. From the agency perspective, growth equals managing … [Read more...] about 4 Pillars of Paid Media Growth
Digital Marketing in a VUCA World: Is it Time to Emerge from Plato’s Cave?
Wow, there is so much you can learn from the data. So much you can do with digital marketing. We can track 70% of the user journey, can’t we? This is the average, indicated by leading digital marketers in our survey. But what about un-trackable offline actions? What about the data lost through privacy protection and ad blocking? And finally, what about data that is … [Read more...] about Digital Marketing in a VUCA World: Is it Time to Emerge from Plato’s Cave?
October 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Attribution updates on Google including Youtube and Data-Driven Measurement Details: Youtube has been added to Google Ads attribution reporting. Additionally, their data-driven attribution model is now available to more advertisers. Impact: Youtube’s addition to Google … [Read more...] about October 2020 Updates to Paid Media Platforms
A New Campaign Structure for eCommerce Brands
Imagine being an e-commerce brand, which has been able to generate awareness and acquire a significant amount of customers after being around for a good period of time. You probably realize at some point that whether it is in paid search or social ads, you could be advertising to people who would be buying from you anyways. This is the beginning of a conversation that can lead … [Read more...] about A New Campaign Structure for eCommerce Brands
5 Techniques to Make Any Client Call a Breeze
Managing a paid digital account can be stressful. There is content to create, performance to optimize and the alway evolving idea of “strategy.” But many marketers find that the real challenge surfaces when preparing for a performance call. Otherwise productive energy is wasted on the fear of what’s on the other end of a weekly check-in or monthly recap. As a young PPC … [Read more...] about 5 Techniques to Make Any Client Call a Breeze
Setting Up A LinkedIn Ads Marketing Funnel
Selecting the right audiences is one of the most important steps in planning a successful campaign. In most cases, at the top of the marketing funnel you need to start with broad audiences that probably don’t know your brand, products or services and nurture them through a series of relevant and useful contents to conversion phase. In this post, we will review some targeting … [Read more...] about Setting Up A LinkedIn Ads Marketing Funnel
September 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google limits Search Terms transparency due to privacy concerns Details: In early September, Google began withholding information on low impression search query results. Moving forward, that data will “only include terms that were searched by a significant number of users”. … [Read more...] about September 2020 Updates to Paid Media Platforms
August 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google expands lead forms to Youtube and Discovery Campaigns Details: Lead form extensions (which are currently active in search) now extend to Youtube and Discovery campaigns. Impact: Google has become increasingly B2B friendly over the past couple of years. The success … [Read more...] about August 2020 Updates to Paid Media Platforms
The Complete Guide To PPC Naming Conventions
Naming Conventions is by far my biggest pet peeve as a digital marketer. There is nothing worse than working with an existing structure that is confusing, disorganized, and underperforming because of it. Naming conventions is an important topic, especially in big accounts or if you are running cross-channel campaigns because it lays the foundation of how your reports and … [Read more...] about The Complete Guide To PPC Naming Conventions
New LinkedIn Ads Features Every B2B Advertiser Should Know
LinkedIn Ads platform has significantly evolved since its launch back in 2005. Fifteen years later it is still a pillar in paid social advertising especially for advertisers who would like to leverage it for creating and nurturing B2B relationships. With 310 million MAU (Monthly Active Users) it provides a unique opportunity to reach out to audiences based on their job title, … [Read more...] about New LinkedIn Ads Features Every B2B Advertiser Should Know
