Introduced in February 2018, we’ve had access to the detailed demographic lists for about a year (as of this writing). That should mean more than enough data has been collected if you’ve layered them across your search accounts and we can really start digging into some detailed strategy moves to leverage that data. If you’re unfamiliar with the detailed demographic lists, I … [Read more...] about 4 Ways to Harness Detailed Demographic Data
Search Results for: facebook
70/20/10 PPC Budgeting
Budgeting for clients is an uphill battle. It is also a challenge deciding how you want to spend your client’s budget, how to figure out the amount to allocate towards a certain platform, and then to develop a reasoning for your recommendation. There’s a method that I have fallen back on, that many at Hanapin utilize for their accounts. It is the 70/20/10 budgeting rule. This … [Read more...] about 70/20/10 PPC Budgeting
The Top 3 Updates From Bing in 2019
Is it just me, or has every platform been rolling out some serious changes (improvements!) the first quarter of this year? While we couldn’t possibly review every single change that has been released just these first few months of 2019, and the impact it could have on performance, we can review some key updates from Bing. Bing Integrates with Yahoo & AOL Search In case you … [Read more...] about The Top 3 Updates From Bing in 2019
Brand Attention: The metric you are not thinking about
Every day we roll into our office, open our accounts and face new challenges to move the needle for our clients. We do all the things that we have been taught, learned by mistake, and processes that typically have always worked. But what happens beyond that? Our metrics are looking strong, but the client is concerned that they are not growing in the way they have expected. … [Read more...] about Brand Attention: The metric you are not thinking about
Master Your Cross-Channel Paid Social Strategy
With so many paid social options to invest in, it can be hard to understand (and convince to your boss) how your strategy can work across many different channels. How do you customize your creative to each platform, but have a consistent message that carries through? How do you put together a strategy that achieves the same overarching goal, but meets the audience requirements … [Read more...] about Master Your Cross-Channel Paid Social Strategy
The Fast & The Curious: how chatbots meet modern buying demands
The modern buyer is fueled by speedy access to products and services, lightning fast responses to questions and low-friction website interactions. They also love personalized experiences. Let’s call them the “Fast and the Curious.” A study from insidesales.com and the Harvard Business Review found that if you wait 5 minutes to respond after a lead initially makes contact, … [Read more...] about The Fast & The Curious: how chatbots meet modern buying demands
3 Step DIY PPC Budget Pacing Tool
There are numerous software tools that make everyday PPC tasks, such as budgeting, much more efficient and effective. However, many marketers find themselves constrained by budget, or simply don’t spend enough PPC dollars to justify purchasing a tool. If you find yourself in either scenario, are looking for a better budget pacing method, or are new to PPC, the following tool … [Read more...] about 3 Step DIY PPC Budget Pacing Tool
4 Paid Media Lessons In Podcast Advertising
It seems these days everyone has a podcast, and with more than half of the US population taking up listening to podcasts it’s a great way to share information and keep users engaged with your content. According to a study by the Interactive Advertising Bureau, in 2017 the US market for podcast ad spend was $314 million and is expected to grow more than 110% by 2020. With this … [Read more...] about 4 Paid Media Lessons In Podcast Advertising
Diagnose High CPL In PPC Search
Cost per leads (or cost per sale, cost per acquisition) is what you as an account manager are optimizing towards. You and your client have a set goal of what you think you can hit to remain profitable. You may also find yourself in a position where you are not hitting your CPL threshold and it is higher than you and your client approve. So how do you diagnose what the problem … [Read more...] about Diagnose High CPL In PPC Search
Starting Your Digital Journey As A Small Business
Lately, I've had the opportunity to speak with a number of small business owners about their digital marketing needs. What I'm learning is that there's a HUGE discrepancy in the value many small business owners place on digital presence/marketing compared to the known value digital provides. We know that 63% of Americans search on Google, 68% of Americans use Facebook, and 35% … [Read more...] about Starting Your Digital Journey As A Small Business
What Your Marketing Team Can Get Out of Hero Conf [+Program Guides]
Hero Conf is a mecca for paid search. That means that the topics covered are exclusive to paid advertising, whether it be Google ads, Facebook ads, Youtube, programmatic, display, mobile, app marketing, remarketing, etc. But the thing is, even if only a small part of your job (for anyone on your team) includes managing your brand's paid advertising, you will get a ton of value … [Read more...] about What Your Marketing Team Can Get Out of Hero Conf [+Program Guides]
PPC Hero Summit is giving away Free Hero Conf Tickets [+More info on sessions]
This blog post is part of a weekly series to tell you more about the sessions at the PPC Hero Summit, a free online seminar for digital marketers on Wednesday, March 6th. If paid media is a part of your job, this event is for you. Register here. The PPC Hero Summit is exactly 2 weeks from today. And I'm happy to announce that giveaways we're doing throughout the event include … [Read more...] about PPC Hero Summit is giving away Free Hero Conf Tickets [+More info on sessions]
