For the final installment of our conversion rate optimization and landing page series we’ve tried to bring together as many tips and tricks as we can! Testing Methodology 1. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why. There are a million different things you can change – you’ll make the biggest … [Read more...] about 54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
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Leveraging Analytics Goals & Reporting Features To Improve Conversion Rates
Making the right moves can be difficult without the data. Perhaps this is why we thrive off intuitive interfaces and data-packed spreadsheets on a daily basis. When it comes to conversion rate optimization, however, this requires specialized tools and reporting features beyond what AdWords alone can offer. Fortunately, Google Analytics offers up several powerful measurement and … [Read more...] about Leveraging Analytics Goals & Reporting Features To Improve Conversion Rates
Heroview- Common PPC Blunders and Tips to Avoid Them
Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts from around the industry! Today, Jeff Ferguson, CEO of consulting group Fang Digital, talked with us about common PPC blunders that may be holding back your campaign. PPC Hero: We’re really excited to have you with us today, Jeff! Thanks for joining PPC Hero! Jeff: My pleasure! We're big fans … [Read more...] about Heroview- Common PPC Blunders and Tips to Avoid Them
Closing the Credibility Gap
Given the attention-grabbing challenges that Facebook ads face, some companies go with the straightforward strategy of making a deal that’s simply too good to ignore. Unfortunately, if a deals too good to ignore, it’s assumed to be too good to be true, and (paradoxically) ends up ignored. Here’s an example: Now Oakley is a premium brand of sports sunglasses, and usually … [Read more...] about Closing the Credibility Gap
Bid Management Software Is The Future of PPC
This week the PPC Hero team is looking at the different ways you can automate PPC and save time. Yesterday Kayla Kurtz wrote about self-automation (a fancy way of telling you to get your business together!), and some essential time management skills all PPC folks should have. For today’s post I’m going to start with something that might be a little controversial: Bid … [Read more...] about Bid Management Software Is The Future of PPC
UPDATE: Google’s New Ad Rotation Settings are NO LONGER the Devil
Back in May, Google released a new change to their ad rotation settings that set off somewhat of an uproar in the PPC world. That change has been walked back big time, and it's a victory for advertisers. Apologies for the lateness in updating this post. We were too busy celebrating these changes over the past 30 days instead of posting about them. Here are the details of … [Read more...] about UPDATE: Google’s New Ad Rotation Settings are NO LONGER the Devil
But What Happens If You GET The Click?
“Plan the sale when you plan the ad” -- Leo Burnett First, I should say that I DO believe that Facebook ads can have a branding effects simply from exposure -- that the unclicked ads can still prove valuable in influencing “share of mind.” Of course, this works much better for known brands, by the way, which makes Facebook Advertising a much better conjunction (rather than … [Read more...] about But What Happens If You GET The Click?
Our Top 25 Most Influential PPC Experts List: The Methodology
A week has passed since we posted our list of Top 25 Most Influential PPC experts, and we wanted to take a moment to thank everyone who has engaged with this post! The general purpose of “best of” lists is to generate conversation among our peers, and that’s exactly what happened. Because this post generated such response, we wanted to make sure we followed up to provide a … [Read more...] about Our Top 25 Most Influential PPC Experts List: The Methodology
The 25 Most Influential PPC Experts
The paid search industry is full of people blogging, tweeting, and sharing PPC wisdom. But which experts are considered the best of the best- when they speak, we listen? We researched over 100 PPC experts to find out who are the most influential and took into consideration social media networks and connections, blog contributions and publications, speaking engagements, etc.- … [Read more...] about The 25 Most Influential PPC Experts
165 PPC Tips, Tricks and Tools (updated)
In early January we wrote 145 tips for 2012. It’s been a whirlwind year in the land of PPC so this is an update to that post with an additional 20 tips. These new PPC tips come from conferences, tests, failures and new Google services and features that have been rolled out of the past 5-6 months. The new tips are at the tope and numbered 146-165 and below them you will find … [Read more...] about 165 PPC Tips, Tricks and Tools (updated)
Google’s New Ad Rotation Settings are the Devil
Yesterday Google announced that they are changing the settings for ad rotation. They currently have three options: optimize for clicks, optimize for conversions and rotate evenly. This change will only affect the third option: rotate. Also, this change is the devil. Okay, so the basics. Beginning next week, any campaigns opted into “rotate” will only rotate for a period of … [Read more...] about Google’s New Ad Rotation Settings are the Devil
Heroview- Enterprise PPC
The world of PPC can drastically change based on who the client is. Large budgets, small budgets, well-known brands, emerging startups...Recently, we discussed PPC for Small Businesses, so today we wanted to focus on Enterprise-level clients. We talked with Lisa Sanner, Director of Paid Search at PointIt, an SEM agency based in Seattle. PPC Hero: Welcome to today's Heroview! … [Read more...] about Heroview- Enterprise PPC
