You’ve probably noticed that there has been a slew of updates in the PPC world over the past few months. If you’re feeling overwhelmed by them all, you’re definitely not alone. From Facebook news feed changes to the GDPR madness to Quora updates, our experts have compiled the most important updates and how you can address them successfully. In this webinar, Hanapin’s Account … [Read more...] about From Facebook to Quora: 8 Ad Updates You Need Today
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Why You Should Be Using Facebook Canvas Ads
Facebook has plenty of ad types to choose from depending on your marketing goals. Image ads...carousel ads...video ads...well most of us advertising on Facebook have probably utilized these types. But have you used canvas ads? If not you probably should test these out. They are an engaging and immersive ad type perfect for capturing and retaining users' attention. Let us take a … [Read more...] about Why You Should Be Using Facebook Canvas Ads
Why You Should Utilize a Facebook Catalog For Vehicle Sales
As you probably know working in this industry or paying slight attention to the news, Facebook has been in some hot water for data collection. As fellow PPCHero Kass Botts noted last week, Facebook is Shutting Down Partner Categories in response. Who knows how long this story will stay in the news but there is always the possibility of more changes coming. Now is the time to … [Read more...] about Why You Should Utilize a Facebook Catalog For Vehicle Sales
Facebook Shutting Down Partner Categories: What These Changes Mean for Your Targeting Strategies
What Happened? Facebook announced on Wednesday, March 28 that it would begin deprecating its Partner Categories in an effort to "improve people's privacy on Facebook." This is likely one of several ways Facebook is responding to its recent Cambridge Analytica Scandal. While Partner Categories have typically had lackluster results overall for our accounts, there are certain … [Read more...] about Facebook Shutting Down Partner Categories: What These Changes Mean for Your Targeting Strategies
Driving the Right Conversions from Facebook Ads: Your 60-Minute Masterclass
Facebook advertising is fiercely competitive. As ad spend skyrockets and algorithms change, advertisers are scrambling to find the best ways to generate the most impactful conversions at the lowest costs. There is a lot of confusion, but don’t worry -- our experts are here to show you how to optimize Facebook campaigns for your ideal personas and drive them to conversion. In … [Read more...] about Driving the Right Conversions from Facebook Ads: Your 60-Minute Masterclass
Diagnosing Audience Fatigue in Facebook Using Delivery Insights
Audiences are everything in Facebook. They are the key way we target fans, customers, and anyone else we think might be interested in our product, service, or cause. They are the engine that drives all marketing on Facebook and understanding when we've maxed out reaching our audience is an important determination. Audience fatigue is a real issue when running Facebook … [Read more...] about Diagnosing Audience Fatigue in Facebook Using Delivery Insights
Unleash the Algorithm: How to Make Facebook Lookalike Audiences Work for You
Facebook Lookalike Audiences have become an essential part of jump-starting, re-starting, and expanding any Facebook campaign. In this post, you will learn the why behind lookalike audiences: Why are they needed? Why do I need to use this black box of targeting? You will also learn how they can help your Facebook marketing efforts: How do you select your Custom Audience … [Read more...] about Unleash the Algorithm: How to Make Facebook Lookalike Audiences Work for You
Guide to Facebook Ad Types
Looking for a simple guide on what Facebook ad types are available to use and how to use them? Look no further! Here is a easy to digest guide of the many ad types at your disposal on Facebook. Image Ads These are probably the easiest type of Facebook ad to create. It’s simply using an eye-catching image and giving the rest of the ad some ad copy. Be sure not to use too much … [Read more...] about Guide to Facebook Ad Types
Hit The Facebook Ad On The Head Every Time
Facebook Ad Targeting is awesome. It is also complex. There is so much you can test and can see in Facebook. You can target based on interests, page likes, behaviors, characteristics, similarities, etc. The list seems endless. As you begin figuring out your Facebook strategy, here are a few tips and pointers to keep in mind about targeting. Make it Simple To start, figure … [Read more...] about Hit The Facebook Ad On The Head Every Time
Facebook Ad Placement Best Practices
We’ve all seen the Facebook Detailed Placements update made last year, but do you really understand how each placement works and how it can help improve the performance of your campaigns? Depending on your campaign objective, you have the option to select between many placements. It’s recommended to opt into as many placements as possible to help Facebook’s algorithm … [Read more...] about Facebook Ad Placement Best Practices
Launching Facebook Event Ad Campaigns
Have you ever had to create a PPC campaign to hype an event? Facebook event campaigns allow you to drive event attendees by leveraging the social nature of the platform. The highly focused audience targeting means that Facebook can be highly effective during the short life of an event campaign. The goal of this blog post is to show you how to build a Facebook Events campaign … [Read more...] about Launching Facebook Event Ad Campaigns
Roadmap for a Solid B2B Facebook Advertising Strategy
Facebook has long been accepted as a great platform for B2C advertisers to reach their customers, but clients in the B2B sector have historically asked us at Hanapin Marketing whether Facebook ads would be a beneficial use of their ad spend dollars. I'm here with good news! I have seen success with B2B clients in Facebook firsthand, and it boils down to ensuring that a solid … [Read more...] about Roadmap for a Solid B2B Facebook Advertising Strategy
