We've seen the leaves changing, sweatshirts adorned with pumpkins, and so much candy everywhere we turn! While we enjoy the fall, that sneaky holiday season is right behind it! If you've not yet begun planning for how to manage your PPC accounts for the holidays, the time is now. Holiday Strategy There are myriad best practices on how to effectively prepare for your … [Read more...] about 56 Days Till Christmas: A Quick Guide To Planning For The Holidays
Search Results for: impression share
How to Raise CTR From The Dead
All accounts have their ups and downs. This week we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric and Carrie have already given a few tips on how to address the source of bad lead quality and how to increase a low conversion rate; now we’ll help you pull more … [Read more...] about How to Raise CTR From The Dead
AdWords Cross-Device Estimates. Good or Bad?
Google announced yesterday the release of the new Estimated Total Conversions for search ads in AdWords. This first part of the release, cross-device conversion tracking, will help provide advertisers with estimates on how AdWords search performance influences conversions for businesses across multiple devices and eventually phone and in-store conversions. Google said this day … [Read more...] about AdWords Cross-Device Estimates. Good or Bad?
3 Essential Tips for Spying on PPC Competition
Competitive research should be part of all marketing programs and is especially important in the ever-changing and highly competitive world of PPC, but how do you get started? Below we will discuss how to create a plan, what tools are available and how often to perform PPC competitive research. You all know this person “Let’s just see what the competition is doing and copy … [Read more...] about 3 Essential Tips for Spying on PPC Competition
The PPC Meeting Survival Guide
Some of my favorite topics on this blog deal with case studies analyzing account performance in painstaking detail. It makes sense - this is an intensely data-driven line of work, often requiring hours of analysis. But it's important that we don't lose sight of the other facets of this job, like long-term account strategy, expansion, and (in this case) how to have a great PPC … [Read more...] about The PPC Meeting Survival Guide
3 Crucial Ways To Look At Day-Parting Data
PPC Hero is a great resource for PPC newbs and PPC vets alike. We throw around a lot of lingo and acronyms, as well as methods and strategies that may be uncharted to some you. Day-parting is a perfect example of a common piece of analysis used by PPC Heroes everywhere that requires an extra step in how you evaluate your data. What is day-parting? This refers to the … [Read more...] about 3 Crucial Ways To Look At Day-Parting Data
Eight PPC Tactics That Are Hiding in Plain Sight
No matter where you live, there’s a restaurant nearby that you pass by on a daily basis without going in. At first you pass and you’re curious about it, and then you get less curious, and then finally you don’t even notice it any more. It’s just part of the scenery. The best part, though, is when you finally stop in for whatever reason and the food is delicious. We’ve … [Read more...] about Eight PPC Tactics That Are Hiding in Plain Sight
6 Quick Metrics For Empowering The CMO
Account Managers don’t always see behind the curtain to the CMO controlling their budget and helping set their goals. But they can arm their contact/boss and the CMO of the client/company with metrics to help them set priorities, budgets and the targets which they will be measured against. One common mistake that account managers make is only focusing on lagging indicators of … [Read more...] about 6 Quick Metrics For Empowering The CMO
Benchmark Your Display Campaigns with Google’s New Tool
Determining the overall success of a Display campaign can be difficult. While we can tell whether or not it's been a success for us in the limited context of our own accounts, we're often left stumbling in the dark when it comes to our performance versus the competition. Luckily, Google has provided us with a new tool to examine just how we stack up to the competition in the … [Read more...] about Benchmark Your Display Campaigns with Google’s New Tool
How To Analyze & Optimize Your Mobile Bid Modifiers In Enhanced Campaigns
Our entire agency has made the transition over to Enhanced Campaigns now, and I bet most of you out there have as well. If you haven't, you're probably wondering how to tackle your device bid modifiers. I came up with this quick how-to on how to go about doing this! Use this for your first time setting bid modifiers after switching to Enhanced Campaigns or for each time you … [Read more...] about How To Analyze & Optimize Your Mobile Bid Modifiers In Enhanced Campaigns
4 Keyword Research Tips To Grow Your Account
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. Account expansion can be a tricky business. That's why this week, we're all about teaching you some of the ways you … [Read more...] about 4 Keyword Research Tips To Grow Your Account
How To Use Excel Solver To Optimize Your Campaign Budgets
One of the problems I had been having this month came down to the issue of optimally efficient budget allocation. For some of you out there, this won't be something you'll ever have to worry about, but for a couple of my accounts, we have to maintain a rigid budget that we can't go over. With lots of lost impression share out there, one of the easiest ways to let computers rule … [Read more...] about How To Use Excel Solver To Optimize Your Campaign Budgets
