When I joined Hootsuite & AdEspresso as a Facebook and LinkedIn ads expert back in 2016, I already had about 6 years of experience running Facebook ads. My journey started before Facebook even had a conversion pixel! Despite that, I learned fresh, invaluable insights from all the ad account audits I ever conducted. At the time of writing, I've conducted over 912 Facebook … [Read more...] about Everything I’ve learned conducting 912 FB & LinkedIn ad account audits in 8 years
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The YouTube Algorithm: How Does it Work and How Can You Use it to Your Advantage in Video Advertising
The older generations with their dial-up and floppy disks have shifted to digital natives, hopping from one social media platform to the next. Consumer choices are abundant, but trust and attention spans are lower than ever. Consumers just don’t consume information the way they once did. If you want to connect with them as a brand, it’s important to know how to capture their … [Read more...] about The YouTube Algorithm: How Does it Work and How Can You Use it to Your Advantage in Video Advertising
What Is Reactive Marketing and How to Apply It to Your Brand
What’s reactive marketing and why so much buzz around it? Let's dive into why businesses apply reactive marketing strategies and why your company may be left behind by competitors without one. We’ll also arm you with clear-cut instructions and relevant examples on how to apply reactive marketing to your brand to maximize your business performance. Reactive Marketing: What … [Read more...] about What Is Reactive Marketing and How to Apply It to Your Brand
Why Advertisers Need to Take the Leap On YouTube’s 3-Pronged Approach
Imagine upgrading from a dial-up to fiber optic internet. It opens up an exponential surge of capability and reach. This is exactly what YouTube's advertising growth has looked like over the last 12-18 months. The results have been fascinating to analyze.No shift was more impactful than the addition of Shorts and In-Feed ads, cementing YouTube’s 3-pronged approach. … [Read more...] about Why Advertisers Need to Take the Leap On YouTube’s 3-Pronged Approach
What I learned managing a $100M+ Paid Ads Budget at eBay
$150 million dollars can buy you a lot of things in this world. Maybe you fancy yourself a mansion in Bel Air. Maybe you prefer a private island in Thailand right next to the famous Phuket beach. Somebody, somewhere decided our team at eBay should spend that kind of money on Paid Search traffic, specifically on Product Listing Ads (PLA). While I might have preferred that … [Read more...] about What I learned managing a $100M+ Paid Ads Budget at eBay
PPC Trends to Watch in (the second half of) 2024
For all the fears of industry collapse, PPC remains in rude health. Arguably it has never been healthier, with a projected $190 billion set to be spent on search advertising in 2024. After years of same-old, same-old the sector the introduction of AI and other recent technological advancements means it's more important than ever to keep an eye trained on market movements. … [Read more...] about PPC Trends to Watch in (the second half of) 2024
How to Make the Most of Your Influencer Ads
Do you trust what you see online nowadays? People don’t trust the media like they used to because of the rise in online scams and fake news. With the rise in misinformation caused by AI, many people are unsure if the content they consume online is trustworthy. Soon, with the rise of online video generators like Sora, it’s going to be even harder for people to … [Read more...] about How to Make the Most of Your Influencer Ads
Who Needs YouTube? – Netflix Ads: The Video Ads Game Changer
In video advertising space, only one platform has emerged as a formidable contender: Netflix ads. The media brand's emergence into the space marks a significant departure from the longstanding synonymity of YouTube with online video content and advertising. With its vast subscriber base and innovative content delivery methods, Netflix offer advertisers a refined approach to … [Read more...] about Who Needs YouTube? – Netflix Ads: The Video Ads Game Changer
10 Ways to Achieve True Cross-Channel Synergy
PPC and SEO are each important elements of any digital marketing campaign. Very often, rather than working cross-channel, we see them operating in silos, causing inefficiencies and resulting in missed opportunities. Cross-channel synergy is often talked about, seldom achieved, but genuinely possible. When PPC & SEO teams collaborate it enables your business to work … [Read more...] about 10 Ways to Achieve True Cross-Channel Synergy
A History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000
What started in 2000 as Google AdWords with just 350 advertisers has burgeoned into a comprehensive digital advertising platform, indispensable to digital marketing strategies worldwide. Now re-branded as Google Ads, it stands as a colossus, shaping the way businesses reach their target audience online. If you're your looking for a guide on how to use Google Adwords to … [Read more...] about A History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000
Why Incorporating User-Generated Content on Social Media Will Increase Sales
For a long time now, brands have requested that their fans submit their images, videos, thoughts, and narratives. User-generated content is an integral component of marketing strategies for several companies. A brand can get a lot of traction from well-run UGC efforts. Wondering what is UGC? It refers to the content that you publish on your blog, website, or individual … [Read more...] about Why Incorporating User-Generated Content on Social Media Will Increase Sales
How to Get Found Online: 5 Tips for Small Business Owners in 2022
Not all small businesses or bloggers have the capital to run massive paid marketing campaigns. 47% of small business owners handle marketing efforts on their own. Many are on a tight budget and don’t know where to start. Once you have a website, its value primarily relies upon how well you can engage consumers. Engaging initially through one channel creates an … [Read more...] about How to Get Found Online: 5 Tips for Small Business Owners in 2022
