Sometimes the world can be overwhelming – this year, in particular, has taught us all that. We recognise the need to take a step back from work, relax and readjust, and come back feeling refreshed. But if you run PPC campaigns single-handedly, how can you do that without everything you’ve worked hard for crashing down around you? I think you deserve a break, so here are my … [Read more...] about Taking a PPC holiday: how to take a break from your ads without disaster
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4 Pillars of Paid Media Growth
Paid media is straightforward. “Growth,” however, is very dependent upon the role you play in paid media, so let’s start by defining who these four pillars are intended for and what I mean by “growth.” My paid media experience is 100% agency-based. Naturally, my experience shapes my viewpoint and definition of growth. From the agency perspective, growth equals managing … [Read more...] about 4 Pillars of Paid Media Growth
How Will Google Ads Limiting Search Terms Affect Account Managers?
Google Ads has started informing advertisers that they will begin limiting search term reports, due to privacy concerns. Google’s Statement: “In order to maintain our standards of privacy and strengthen our protections around user data, we have made changes to our Search Terms Report to only include terms that a significant number of users searched for. We’re … [Read more...] about How Will Google Ads Limiting Search Terms Affect Account Managers?
Funnel.io Setup Tips For Marketing Reports
Let me tell you about my new favorite thing: funnel.io. Data modeling, pulling, and QA can put a serious damper on client hours and if something is broken or inaccurate, a simple task can become a huge headache. Enter funnel.io. They’ve already got data sources for most of the platforms marketers use on a daily basis and I can tell you first-hand … [Read more...] about Funnel.io Setup Tips For Marketing Reports
August 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google expands lead forms to Youtube and Discovery Campaigns Details: Lead form extensions (which are currently active in search) now extend to Youtube and Discovery campaigns. Impact: Google has become increasingly B2B friendly over the past couple of years. The success … [Read more...] about August 2020 Updates to Paid Media Platforms
3 Areas Of Digital Advertising That Are STILL Problematic
My passion for digital advertising comes from one particular item: data. The amount of information that we have the opportunity to look through and analyze is astonishing. From basic metrics like impressions and clicks to more intriguing insights such as website navigation paths or adds to cart, everything seems to be in place for complex questions and problems to be tackled … [Read more...] about 3 Areas Of Digital Advertising That Are STILL Problematic
The Most Underutilized Microsoft Advertising Features
Microsoft Advertising is the underdog of the advertising world. With Google having a stronger market share, most advertisers will often overlook the capabilities of Microsoft, thinking of them as a secondary option at best. But this horse is definitely worth placing a bet on. Microsoft Advertising is a game-changer for many businesses. It’s the underutilized … [Read more...] about The Most Underutilized Microsoft Advertising Features
How To Create Facebook Video Ads
If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads. They do better because something that moves in the feed will certainly attract more attention than a still image. And you also get to share more information and convince people to check out your landing page. This can be vital … [Read more...] about How To Create Facebook Video Ads
The Top 50 Most Influential PPC Experts [2020]
Every year, PPC Hero releases The Top 25 Most Influential PPC Experts. We develop and share the Top 25 list to show our gratitude for those in our industry who continue to spend time and resources educating us and sharing insights to help us excel at our jobs. While you all anxiously await the Top 25 list (which will be released in a few weeks), we want to share the Top … [Read more...] about The Top 50 Most Influential PPC Experts [2020]
Are High Shipping Prices Killing Your Ecommerce Sales?
As an account manager, I frequently analyze platforms and Google analytics. A bulk of my time is measuring performance, identifying wasteful spend, and looking for ways to increase leads or revenue. Less of my time is spent navigating the clients website like their customers. Perhaps this is a mistake. Are Website Errors Impacting Conversions? Over the years, my … [Read more...] about Are High Shipping Prices Killing Your Ecommerce Sales?
5 Facebook Ads Tools for Making Creative Design Efficient
Facebook Ads has been doing a great job by introducing new creative formats and placements to the advertisers. However, many advertisers tend to use formats that are easier to produce such as Single Image Ads or Video Ads. While this may be a great starting point but there is a lot more to explore when it comes to diversifying creative formats. In this post, we will look into a … [Read more...] about 5 Facebook Ads Tools for Making Creative Design Efficient
PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a fly on the wall for those conversations would be an informative experience! We want to bring some of those fascinating conversations to PPC Hero for our readers. In this video, Hanapin's Dani Gonzales and John Williams discuss the … [Read more...] about PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
