Started in 2005, Reddit has become known as "The Front page of the Internet," where users share what's new and popular on the web. As the 9th largest website in the US, Reddit is one of the top influential news sources and home to over 600,000 communities aka subreddits. [ad_shortcode] At first glance, Reddit can be daunting and a mess to understand. Mashable sums it nicely … [Read more...] about Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform
Search Results for: impression share
Treat Bing Like A Special And Unique Snowflake
When it comes to paid search there is simply no denying that Google is the big man on campus. For many clients, it represents the focal point of strategy while acting as the main driver of their digital marketing efforts. Despite this, savvy account managers do not shy away from capitalizing on the role players that compete within the search marketplace. Often times the … [Read more...] about Treat Bing Like A Special And Unique Snowflake
[New Whitepaper!] The Best PPC Reports for the Education Industry
Why have a whitepaper dedicated solely to education industry reporting? Isn’t all PPC reporting the same? The basics are, but with education, you don’t just report on the usual KPI’s (spend, conversion, cost per conversion or clicks and impressions). You need to figure out if the money being spent is actually getting people in classroom seats, not just filling out a form. We … [Read more...] about [New Whitepaper!] The Best PPC Reports for the Education Industry
The Pinner Journey: Mapping The Path To Purchase
Did you know 87% of Pinners reported that Pinterest helped them decide what to purchase (Millward Brown)? Which is what makes Pinterest such an attractive platform for marketers. It has the unique ability to influence future purchases. This may explain why Pinterest saw such tremendous gains with advertisers in 2015. Here’s what the growth pattern looked … [Read more...] about The Pinner Journey: Mapping The Path To Purchase
Why SMBs Should Not Run AdWords Accounts
The headline may seem like click bait, but rest assured, I fully believe this statement. I’m writing this post because for years, AdWords’ marketing has simplified the management process and claimed that businesses of any size can participate. Though this messaging has tailed off as of late, small businesses are still at a severe disadvantage when trying to run AdWords … [Read more...] about Why SMBs Should Not Run AdWords Accounts
These AdWords Scripts Will Help Manage Shopping Ads
Last week I had the pleasure of returning to Portland, Oregon, site of the last US-based Hero Conf. Some of the locals had heard my talk on Shopping Ads and invited me back to cover the same topic at SEMpdx. They told me this would not be an audience of PPC newbies and since I’d already covered the basics of Shopping Ads, I decided to combine this topic with my perennial … [Read more...] about These AdWords Scripts Will Help Manage Shopping Ads
4 Tips For Better Client Onboarding
Here at Hanapin Marketing, onboarding means a specific chain of events that occur when we work with a new client. From account assignments and account access to kickoff call scheduling and the first 90 days, we have a strict format. Why do we have this format in place? One could say it's so we don’t miss any key steps while others might say it’s because we like … [Read more...] about 4 Tips For Better Client Onboarding
The AdWords Script To Create Ads In Bulk
This month I’d like to share a script I originally built 3 years ago to help with ad text optimization in AdWords. It’s intended to make sure all ad groups have enough experiments running, and can also be used to create new ads across many ad groups in bulk. It could also be used to clean up the worst performing ad in each ad group. AdWords Script For Bulk Ad Creation The … [Read more...] about The AdWords Script To Create Ads In Bulk
Webinar Confirmation: 10 Unique Ways To Improve Ad Copy
You're All Set! You're now registered for Hanapin Marketing and Brainlabs Digital's webinar, 10 Unique Ways To Improve Ad Copy. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Streamline How You Write Promotional Ad Copy Nice To Meet You: … [Read more...] about Webinar Confirmation: 10 Unique Ways To Improve Ad Copy
3 Reasons Not To Run Facebook Ads
Are you running Facebook Ads? Are you happy with your results? Do you struggle to measure their impact and return on investment? A lot of advertisers are growing frustrated with their Facebook results due to a lack of an overall Facebook marketing strategy. In this article, you’ll discover three reasons not to run Facebook Ads until you have some of the fundamentals of … [Read more...] about 3 Reasons Not To Run Facebook Ads
How To Determine Your Next CRO Test – Part 2
Last month, we discussed the struggles with determining your next conversion rate optimization (CRO) test. If you missed it, see Part 1 where we covered Google Analytics, AdWords, and heat mapping. This month, we’ll take a look at a few more factors that will help you determine your next test, including: Video recordings Usability testing Multiple tests & what to … [Read more...] about How To Determine Your Next CRO Test – Part 2
A Marketer’s Guide To Pinterest Analytics
As Pinterest strives to monetize their platform, they continue to listen to the challenges of advertisers and brands. One of the key challenges they tackled early on was Analytics. Pinterest realized how important it was for marketers to understand how their audience interacted and engaged with their brand while on the platform. In an effort to make that analysis easier, … [Read more...] about A Marketer’s Guide To Pinterest Analytics
