An Incomplete PPC Cinderella Story There once was a young girl who lived in a quaint Bavarian cottage with her step-mother and two step-sisters. This young girl was a hard-working, kind girl who loved all and hated none. She did much of the hard work that was customarily required in a household, yet, sadly her step-sisters took credit for everything. They would sit in bed all … [Read more...] about It’s Time For PPC To Stop Ignoring Client Management
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It’s A Wonderful PPC Life: 4 Different Caps PPC Allows You To Wear
There's a common saying that if you enjoy your job you don't work a day in your life. I am not sure that is entirely true - but I am sure that I chose the correct industry to be able to truly say I enjoy my job. As a sports nut with an analytical mind, I have spent a fair share of time trying to crack the code on these one-day fantasy sites such as FanDuel. Figuring out … [Read more...] about It’s A Wonderful PPC Life: 4 Different Caps PPC Allows You To Wear
Are You Wasting Ad Budget Testing Everything? Use My Little Research Secret To Test Only What Matters
Years ago I learned the concept of market research incorrectly and ended up testing all sorts of variations and continually editing my site and pages in response to low conversion rates. I was testing based on guesswork about what customers might want. Learning to do market research right, as we’ll see, can make a huge difference to conversion rate. My Humble Beginnings With … [Read more...] about Are You Wasting Ad Budget Testing Everything? Use My Little Research Secret To Test Only What Matters
AdWords Customer Match: Advertising To Your Email Database
Google recently announced the ability to target ads based upon email addresses. This feature, called Customer Match, allows you to show specific ads to searchers who are logged in with their email address in the Google, YouTube or Gmail. This strategy is useful when you have an email database and want to show highly targeted ads to leads or existing customers at specific … [Read more...] about AdWords Customer Match: Advertising To Your Email Database
Get To Know Your Audience Insights
AdWords now allows advertisers to gain more insight into the users who comprise their remarketing audiences. To view these insights, simply navigate to "Shared Library > Audience" and select a list. From here, navigate through the report via the tabs at the top of the page (Top Insights, In-Market Audiences, Affinity Audience, Demographics, Locations, and … [Read more...] about Get To Know Your Audience Insights
PPC Account Audit Survival Guide: Part 1
There are many reasons why you might want to perform a PPC account audit. You could be taking over an account from another agency, previous manager, or colleague or perhaps you just want to make sure your account set-up is optimal for your company goals. Part 1 of your Audit Survival Guide focuses on features that can be found in the AdWords interface. Over the years Google … [Read more...] about PPC Account Audit Survival Guide: Part 1
12 Ways Google AdWords Drives PPC Managers Crazy
Editor’s Note: This article is the final post as part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from SEO, copywriting and PPC Specialist, Emma McHale (@EmmaMcHal). I love PPC and … [Read more...] about 12 Ways Google AdWords Drives PPC Managers Crazy
The Impact Of Google’s July 2015 Quality Score Change
On July 28th, Google announced in a post on G+ that they are changing how Quality Score is calculated for new keywords. The most significant part of the change is that keywords without traffic will now, by default, receive a score of 6, and Average for the three components of Quality Score. Once keywords gather enough impressions, scores will update about a day or so … [Read more...] about The Impact Of Google’s July 2015 Quality Score Change
Everything You Need To Know About PPC Conversion Tracking
Conversions are one of the most powerful metrics PPC advertisers have when it comes to determining the success of their digital advertising programs. However, no two platforms seem to track conversions the same. The only way to combat this issue is to fully understand how each platform tracks conversions and then use this knowledge to optimize your PPC programs to maximize … [Read more...] about Everything You Need To Know About PPC Conversion Tracking
Getting Started With AdWords Scripts
In 2013, I spoke at Hero Conf for the first time and decided to talk about the then relatively new AdWords Scripts, something not many advertisers had ever heard of, let alone tried in their accounts. That session went well and spurned numerous follow-ups at other conferences, and helped me grow my tool company, Optmyzr, where we build tools and scripts to make account … [Read more...] about Getting Started With AdWords Scripts
Reassessing The Classical Definition Of ROI
This blog post was inspired by one of the many conversations I have with our president, Jeff Allen. I believe this particular conversation was about a client and hints we were giving us about their satisfaction, despite the ROI being at an all-time high for their account (not just with Hanapin but prior to us also). This blog post will go in depth about the classic … [Read more...] about Reassessing The Classical Definition Of ROI
Supercharge Your Keyword Research With 5 Bing Ads Intelligence Hacks
We have a special post for you today as former Hanapin employee and current Bing Ads Account Manager, Eric Couch, shares his thoughts on Bing Ads Intelligence. Keyword research is hard. And for many PPC managers out there (myself included, until recently), it’s still a painfully primitive process. I can’t even begin to tell you how many keyword lists I’ve built out through … [Read more...] about Supercharge Your Keyword Research With 5 Bing Ads Intelligence Hacks
