In recent years, the world of digital marketing has been buzzing with one big question: Is paid search as we once knew it dying? With the rise of social platforms like TikTok becoming new search engines, evolving user behaviors, and shrinking Google market share, it’s clear that the digital landscape is transforming rapidly. But what does this mean for PPC professionals? Let’s … [Read more...] about Is paid search as we once knew it dying? The evolution of Google Ads and the future of PPC
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The Role of AI in PPC: Magic or Overrated?
AI in PPC continues to evolve. In time we can expect to see its application expand into even more areas of paid advertising. What's clear for now, however, is that AI is a helper. It can, for example, identify and segment audiences, and test numerous ad variations. Google claims that by switching from focusing on CPC to an AI-enhanced ROAS bid strategy, advertisers typically … [Read more...] about The Role of AI in PPC: Magic or Overrated?
How to Set and Manage a PPC Budget
When it comes to maximizing your revenue and making sure that your marketing dollar is put to good work for your business, nothing is more important than PPC budget management. Here is why budget management is a significant factor in PPC campaigns: Setting Your PPC Budget A clear financial plan is an extremely important asset for the success of PPC campaigns in … [Read more...] about How to Set and Manage a PPC Budget
Remarketing Strategies with Automated Nurturing Sequences in Google Ads
Remarketing can be a winner for your ad strategy, but too many businesses use outdated tactics. Most remarketing campaigns rely on basic audience segmentation and generic messaging. That might have worked a few years back, but it doesn’t cut it today. It’s time to modernize your remarketing campaigns and try something different. Automated nurturing sequences are a more … [Read more...] about Remarketing Strategies with Automated Nurturing Sequences in Google Ads
5 Tried-And-True Ways to Increase Conversions for Your SaaS PPC
Scaling a Software as a Service (SaaS) business with PPC isn’t just about running ads – it’s about smart, optimized campaigns that convert high-intent leads into tangible outcomes. This is precisely what I focus on as a PPC Growth Leader at Aimers agency, where we’ve spent over a decade managing $30M+ in ad spend for leading SaaS brands like Mixpanel, Automattic, and SaaStr. … [Read more...] about 5 Tried-And-True Ways to Increase Conversions for Your SaaS PPC
How Can VPNs Help PPC Advertisers with Geo-Targeting & Localized Ads?
For PPC advertisers, geo-targeting and local ads are game-changers. They ensure your message lands in the right inbox at the right moment. But issues like IP inaccuracies, platform restrictions, and scant local search data can trip even the sharpest campaigns. Here is where Virtual Private Networks (VPNs) come into play. With VPNs, advertisers can navigate the web as if … [Read more...] about How Can VPNs Help PPC Advertisers with Geo-Targeting & Localized Ads?
7 Common eCommerce PPC Mistakes and How to Avoid Them
PPC (Pay-Per-Click) advertising is a cornerstone of eCommerce marketing. It drives traffic, generates sales, and helps businesses compete. However, many campaigns fall short due to easily avoidable mistakes. Discover how our eCommerce PPC services can help you achieve better ROI. This article highlights 7 common PPC mistakes and how to steer clear of them, ensuring … [Read more...] about 7 Common eCommerce PPC Mistakes and How to Avoid Them
9 Ways for Agencies to More Easily Sell Clients on the Benefits PPC
Clients often hesitate to try PPC. Two of the most commonly cited reasons are they’ve heard it’s expensive, or campaigns are difficult to manage. But all of this is half-baked information. You know how profitable a well-planned PPC campaign can be. You know that businesses make an average of $2 for every $1 they spend on PPC. But how do you convince your … [Read more...] about 9 Ways for Agencies to More Easily Sell Clients on the Benefits PPC
Content Marketing and PPC for Hyper-Local Audiences: How to Dominate a Small Market
In an era of global connectivity, hyper-local marketing may seem like an outdated concept, but it’s far from obsolete. For small businesses, local influencers, and community-driven initiatives, targeting a specific local audience can create significant opportunities. By focusing on a defined geographic area, businesses can build stronger relationships and establish a dominant … [Read more...] about Content Marketing and PPC for Hyper-Local Audiences: How to Dominate a Small Market
The Intersection of Creativity and Data: Rethinking the Art of PPC Advertising
In this three-part series, I first reflected on the evolving role of the PPC manager and then explored how the industry is shifting its focus toward audiences and intent. Now, we turn our attention to the intersection of data and creativity, examining how these two elements together drive success in PPC advertising. Building on insights from previous articles (How … [Read more...] about The Intersection of Creativity and Data: Rethinking the Art of PPC Advertising
How to Craft Click-Worthy Content for PPC in 2025
Pay-per-click (PPC) advertising remains one of the most dependable and effective modes of digital marketing. In 2025, as the online landscape continues to evolve, creating engaging and click-worthy PPC content has become more critical than ever. With increased competition and a growing demand for personalized experiences, businesses must fine-tune their PPC campaigns to stand … [Read more...] about How to Craft Click-Worthy Content for PPC in 2025
The Ultimate Guide to Audiences in Google Ads
Audiences are at the core of successful Google Ads campaigns. They allow you to go beyond targeting keywords and focus on who you're advertising to. By using audiences, you can show relevant ads to people who are most likely to convert by clicking, engaging, or making a purchase. This guide will walk you through what audiences are, the different types available, and how to use … [Read more...] about The Ultimate Guide to Audiences in Google Ads
