This week the PPC Hero team is looking at the different ways you can automate PPC and save time. Yesterday Kayla Kurtz wrote about self-automation (a fancy way of telling you to get your business together!), and some essential time management skills all PPC folks should have. For today’s post I’m going to start with something that might be a little controversial: Bid … [Read more...] about Bid Management Software Is The Future of PPC
Search Results for: landing pages
Two Ways to Improve Ecommerce Conversion Rates
Simplicity is key when it comes to making online purchases today. Faster, cheaper, easier… These are all traits that people have come to expect during their shopping experiences. Try and think back to the last time you ordered something online… Was it a difficult process? Was the landing page cluttered? If users answered yes for either of the above in regards to your website, … [Read more...] about Two Ways to Improve Ecommerce Conversion Rates
Mr. Clean is All Wet When it Comes to Facebook Ads
So, I couldn’t help but noticing this ad on my Facebook page: So far so good, right? I mean, if you can’t help but notice an ad, it’s at least doing something right. And what was so conspicuously noticeable about this? Mr. Clean of course. And while this is a discussion for another post, I think it’s worth noting how much power this brand icon -- an icon created by mass … [Read more...] about Mr. Clean is All Wet When it Comes to Facebook Ads
A Three Step Guide To Account Growth
This week, I created the below guide to break account growth down into an easy to digest format. I often see accounts grow to a point of stability and growing beyond that point always seems to be challenging. As an agency, it seems like every time we get together to address growth on a client, we come up with a plan that seems, on the surface, to be unique to that particular … [Read more...] about A Three Step Guide To Account Growth
6 PPC Optimization Tips For mCommerce Campaigns in 2012
Mobile Commerce, also referred to as mCommerce, is the most portable and accessible marketing channel today. Perhaps this is because mCommerce literally places brands in the palms of customers’ hands. Never before have consumer goods been so readily available. Therefore, it becomes particularly important to provide a stellar user experience from start to finish. For the third … [Read more...] about 6 PPC Optimization Tips For mCommerce Campaigns in 2012
You’re Closer to Being Mobile-Traffic-Ready than You Think: PPC Case Studies
Now that you’ve used Kayla Kurtz’ amazing tips to get buy in from your clients on targeting mobile, it’s time for you to actually go out there and do it. Often, people put off targeting mobile devices with their paid search campaigns until mobile-optimized landing pages are ready to go. But, and I mean this in the kindest way possible, sometimes web development takes … [Read more...] about You’re Closer to Being Mobile-Traffic-Ready than You Think: PPC Case Studies
How To Gain Client Buy-In for Mobile PPC
PPC Hero’s mobile-focused June series kicks off today with step one of the process: getting your client on board with opening up to the mobile traffic funnel. If I had to guess, I’d say most practicing account managers know the importance of mobile traffic, but how do you convince your client to make the investment? Most people would have a hard time arguing with direct … [Read more...] about How To Gain Client Buy-In for Mobile PPC
165 PPC Tips, Tricks and Tools (updated)
In early January we wrote 145 tips for 2012. It’s been a whirlwind year in the land of PPC so this is an update to that post with an additional 20 tips. These new PPC tips come from conferences, tests, failures and new Google services and features that have been rolled out of the past 5-6 months. The new tips are at the tope and numbered 146-165 and below them you will find … [Read more...] about 165 PPC Tips, Tricks and Tools (updated)
Achieving Efficiency With AdWords Editor
You have kept up with AdWords Best Practices, and your account now has about 30+ ad groups per campaign. Even though you have tried to be creative in your advert creation, the data insists that CTR is higher with bland ad text. Fine. With all these creative versions of ad text running around, you may not have the same ad in each ad group and don’t want to spend your time in … [Read more...] about Achieving Efficiency With AdWords Editor
Google Analytics Test Lab: Ten Analytics Hot Spots
Welcome to the Google Analytics Test Lab! If you are just setting foot in the Analytics Lab for the first time, this is the place to start. To kick off our series this month, I will take you through your lab’s set up with the top ten areas to gather the best info for your experiment. Google Analytics can be a very powerful tool for Internet marketers – use it wisely! Lab … [Read more...] about Google Analytics Test Lab: Ten Analytics Hot Spots
Nurturing Your PPC Account: What To Do Next?
This is the final installment of our April Showers Bring May PPC Flowers series for this month. For the purpose of today’s post, we will discuss a few ways to nurture a new or inherited PPC account. Now that we’ve covered the structuring of new and existing accounts, it’s time to start thinking about nurturing the account itself. We typically refer to this concept as … [Read more...] about Nurturing Your PPC Account: What To Do Next?
Mobile PPC: 30% More Leads at 40% Less Cost. Plus, two Pitfalls
Mobile PPC works. That’s why every time you talk to Google, read your favorite blog, or head to a conference you hear about how if you’re not doing mobile, you’re not really a pay per click marketer. That last part I sort of made up. But if you are engaging in PPC, you know that mobile is the #1 thing being pushed by every agency and every search engine. Why? For one of my … [Read more...] about Mobile PPC: 30% More Leads at 40% Less Cost. Plus, two Pitfalls
