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AI-Powered Feed Optimization: 6 Ways to Use AI for Product Feed Optimization

Managing product feeds has always been a fundamental yet time-consuming task for PPC professionals and digital marketers. Product feeds contain all the data about the items in your store, which makes your product feed the foundation for your campaigns. The better your data is optimized for the channel you’re advertising on, the better your campaign results will be.  It can, … [Read more...] about AI-Powered Feed Optimization: 6 Ways to Use AI for Product Feed Optimization

How to Master Performance Max for Microsoft Advertising 

If you work in digital marketing, there’s no doubt you’ve heard the term "Performance Max" countless times over the last few years. When layered on top of your existing advertising strategy, Performance Max can drive incremental conversions to your business and boost advertisers’ overall ROI. In fact, when combining Performance Max and search campaigns, advertisers are … [Read more...] about How to Master Performance Max for Microsoft Advertising 

Crisis Marketing PPC: Adaptive Advertising Strategies During Market Disruptions

Unforeseen events like natural disasters commonly spark emergency announcements, but they’re not the only reason to send these alerts. As a business, it’s important to monitor news about your brand and overall industry to identify the need for a crisis marketing PPC campaign.  But, what is a crisis marketing? And why are PPC ads the go-to advertising option in these … [Read more...] about Crisis Marketing PPC: Adaptive Advertising Strategies During Market Disruptions

Hero Conf Advisory Board

Mission and Purpose Our Hero Conf advisory board provides invaluable new ideas, feedback and opportunities for us to grow our event and ensure that the quality of our conference content is upheld.  The board endeavours to inspire the team who bring Hero Conf to life.  The board members seek out new ways for Hero Conf to improve with each conference … [Read more...] about Hero Conf Advisory Board

10 Things I Wish I Knew Before Starting In PPC

I’ve been working at a digital marketing agency for nine years, the last three focusing specifically on PPC. I still have plenty to learn, but over that time I’ve picked up a lot about this industry. My goal here is to provide some early lessons, so you don’t have to make the same mistakes I did! 1. Learn About The Business First If you don’t understand the company you’re … [Read more...] about 10 Things I Wish I Knew Before Starting In PPC

What Is Reactive Marketing and How to Apply It to Your Brand

What’s reactive marketing and why so much buzz around it? Let's dive into why businesses apply reactive marketing strategies and why your company may be left behind by competitors without one. We’ll also arm you with clear-cut instructions and relevant examples on how to apply reactive marketing to your brand to maximize your business performance. Reactive Marketing: What … [Read more...] about What Is Reactive Marketing and How to Apply It to Your Brand

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