Are you ready to take your paid search game to the next level? As an experienced paid search marketer, you understand the importance of lead generation. You will know it can drive tangible results for businesses. But how do you optimize your paid media efforts to maximize lead generation? In this blog post, we'll dive into practical insights and expert tips. Mastering lead … [Read more...] about Mastering Lead Generation in Paid Search Advertising
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How To Use Statistics in Digital Marketing
Marketing, traditional or digital, relies mostly on human psychology. As a marketer, you can follow a few fundamental customs that have worked for similar businesses in the past but can never be too sure about its success until it works. It’s especially true in the case of traditional marketing, where a lack of metrics is quite evident. However, with the rise of … [Read more...] about How To Use Statistics in Digital Marketing
How to Get Found Online: 5 Tips for Small Business Owners in 2022
Not all small businesses or bloggers have the capital to run massive paid marketing campaigns. 47% of small business owners handle marketing efforts on their own. Many are on a tight budget and don’t know where to start. Once you have a website, its value primarily relies upon how well you can engage consumers. Engaging initially through one channel creates an … [Read more...] about How to Get Found Online: 5 Tips for Small Business Owners in 2022
How to Create Video Marketing That Converts
Did you know that there are at least 720,000 hours of fresh video content uploaded on YouTube per day? That soaring number shows that internet users are attached to videos. Gone are the days when businesses use those bulky, text-heavy paragraphs to give their audiences an idea of what they're selling. Videos can do it so much better without annoying them. It makes … [Read more...] about How to Create Video Marketing That Converts
B2B vs. B2C Marketing: Fundamental Differences Every Savvy Marketer Should Know
Every business can be classified either as a B2B or a B2C business. You’re either selling to a business or directly to a person. Your target audience makes a world of difference in your marketing strategy. B2B (business-to-business) and B2C (business-to-consumer) businesses differ greatly because of the number of decision-makers involved in the buying process, sales volumes, … [Read more...] about B2B vs. B2C Marketing: Fundamental Differences Every Savvy Marketer Should Know
10 Solutions You’ll be Walking Away with from Hero Conf London 2022
One thing is certain about digital marketing: it is ever-changing. As digital marketers, we are constantly put through new quests to find effective and innovative solutions. Once again, we are taking the challenge and narrowing the most pressing solutions into 40+ actionable sessions to make sure you walk away from Hero Conf London 2022 with everything you need to reach your … [Read more...] about 10 Solutions You’ll be Walking Away with from Hero Conf London 2022
9 PPC Strategies You’ll Learn at Hero Conf London 2022
For over a decade now, Hero Conf has been considered the Holy Grail of PPC conferences. With 44 sessions, led by 40+ Paid Search Experts over two full days, this experience is guaranteed to give you the push you need to optimize the way you manage your accounts and reach your desired results. After successfully completing Hero Conf Austin 2022, our most awaited return to … [Read more...] about 9 PPC Strategies You’ll Learn at Hero Conf London 2022
Top 5 B2B Link Building Strategies That Actually Work
Similar to building business relationships, effective link-building strategies work. Only that with link-building, you get to improve your website ranking and drive traffic, rather than sign business cheques. According to 92 percent of marketers, link building will remain an essential ranking factor in five years. Therefore, link building is a continuous and relentless … [Read more...] about Top 5 B2B Link Building Strategies That Actually Work
The Digital Marketing Certifications Most Worth Your Time
When I first started my digital marketing career, I remember thinking, “I bet there are a handful of online courses and certifications I could do to get a head start!” One Google search and 5 minutes later, I was completely overwhelmed by the amount of options. There are numerous certifications readily available to you online - but where to begin? In this article, you will find … [Read more...] about The Digital Marketing Certifications Most Worth Your Time
How to Combine Organic and Influencer’s Sponsored Content
The key to good content marketing is to create a smart strategy and decide on the purpose of your content. Using organic content is great but has its limitations, which is precisely why many marketers use paid content as well. Ads are very powerful but come with their own problems. In this article, I am going to explain what those two are and how you can use them in … [Read more...] about How to Combine Organic and Influencer’s Sponsored Content
Past, Present, and Future: Social recommendations for the Festive Season
Two elements, supply, and demand determine CPM and CPA on Facebook. Brainlabs Global VP of Social, Ofir Halfon, has completed an extensive analysis of the UK and US market for multiple verticals and compiled recommendations to help you prepare for the holiday season. If you’d like to see even more ideas and industry news, we recommend checking out the Clicks & Mortar - … [Read more...] about Past, Present, and Future: Social recommendations for the Festive Season
5 Ways Cross-selling Adds Value for You & Your Clients
Let’s be honest. PPC management at its most basic level isn’t rocket science. You give the platform a budget and they will spend it. Clients could do the work. But there’s a simple reason why clients choose to pay a PPC professional to do it for them...your brain. Inside your head is a network of knowledge and experience that can’t be replicated. You don’t just manage … [Read more...] about 5 Ways Cross-selling Adds Value for You & Your Clients
