You hang up the phone and smile. That prospect you've been reeling in just saw the light. They are ready to jump on board. Congratulations, you just won the account! Your hard work has paid off and you can sit back and... Ok, who am I kidding, now is when the real work begins. Unless you work in-house, it is probably likely that you have worked on a full account setup at … [Read more...] about The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
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Audience Targeting – The 2016 PPC Trends To Watch
2015 was an exciting year in PPC. We saw many new audience targeting trends that helped the PPC and Digital Marketing fields see continued year over year growth. From AdWords Customer Match to Bing remarketing for search and many other new features, Search Marketing continues to hold the lion's share of digital spend. As we kick off 2016, audience targeting continues to be … [Read more...] about Audience Targeting – The 2016 PPC Trends To Watch
Bing Now Powers AOL Search
Bing has just announced their latest advance in the search engine marketplace. Bing now powers AOL’s web, mobile, and tablet search. This announcement was alluded to in June of 2015, when Google lost its partnership with AOL and Bing announced a long-term partnership. Now that the transition is official. This move gives Bing additional, global reach with paid search ads as well … [Read more...] about Bing Now Powers AOL Search
10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
This year has been a dynamic one in the world of paid search as many platforms have released a number of updates and new features. For most retailers, a new and exciting change was the ability to have a Black Friday and a Cyber Monday structured data as an ad extension. On the other hand, Bing has also made an array of changes to their advertising platform in 2015, with the … [Read more...] about 10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
5 Things I Learned About International PPC From HeroConf London
I am currently sitting on a plane bound for Minneapolis, which simply means I look like a deformed T-Rex as I attempt to pound out an economy-seat-semi-coherent-blogpost while the memory of Hero Conf in London is fresh in my mind. This conference was Hanapin’s first overseas conference and from my perspective it was really a smashing success. A combination of top notch … [Read more...] about 5 Things I Learned About International PPC From HeroConf London
Your Resource Guide To Learning PPC
Last week a friend asked me, "Outside of hands-on experience, where are the best places to learn PPC on the Internet ." This got me thinking about something Seth Godin said, "We're not going to outgrow our need for information." We live in a time where there's so much information freely shared across the web. Some of it is good and some of it is crap. Either way we're … [Read more...] about Your Resource Guide To Learning PPC
Yahoo Reaches New Agreement With Google
On October 19, Yahoo filed regulatory paperwork with the SEC that revealed a new arrangement between the search engine and Google. The apparent goal of the agreement is to aid Yahoo’s search business, on both desktop and mobile devices. The agreement outlines the following as services that Google will provide: Web search results Search ads Image search services In the … [Read more...] about Yahoo Reaches New Agreement With Google
Google Rolls Out RLSA To AdWords Shopping Campaigns
With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping Campaigns. Although advertisers have long since enjoyed the many benefits of Remarketing Lists for Search Ads, this update effectively extends their application to both Shopping ads (PLAs) and Local Inventory ads (LIAs). The increased reach … [Read more...] about Google Rolls Out RLSA To AdWords Shopping Campaigns
Workflow and Campaign Performance Are High Priorities In New Bing Updates
Bing Ads recently announced a number of improvements to Universal Event Tracking (UET), the fairly new conversion and goal tracking, that will also soon power retargeting on search. If you haven’t yet implemented UET, there is now a simplified workflow and documentation that will make it easier to get started and understand how it works. Likewise, if you are still using … [Read more...] about Workflow and Campaign Performance Are High Priorities In New Bing Updates
Going It Alone – Should You Become An Independent PPC Operator?
I'm not sure if I've ever run across an article on this topic, but I have run across many people interested in it. Being independent has a draw on everyone. Who doesn't want to live life their way, make their own hours, be limited only by their destiny? (Well, in reality there are far more limitations than destiny, but this is the grass-is-greener mentality we all carry, … [Read more...] about Going It Alone – Should You Become An Independent PPC Operator?
Everything You Need To Know About PPC Conversion Tracking
Conversions are one of the most powerful metrics PPC advertisers have when it comes to determining the success of their digital advertising programs. However, no two platforms seem to track conversions the same. The only way to combat this issue is to fully understand how each platform tracks conversions and then use this knowledge to optimize your PPC programs to maximize … [Read more...] about Everything You Need To Know About PPC Conversion Tracking
Beginner Excel: 10 Must-Haves for PPC Newbies
I’ve said it before and I’ll say it again: PPC enthusiasts are often Excel nerds . But if you’re just starting off down the road of mass data analysis, Microsoft Excel can be a little daunting. The secret is that once you know a handful of tricks, it become pretty easy to figure out how to make Excel work for you, instead of becoming a source of insecurity and stress. The … [Read more...] about Beginner Excel: 10 Must-Haves for PPC Newbies
