Do you work with/for a small business that’s struggling with low-funnel ads? Look no further! Use Google Analytics to redefine your goals to make data-driven, informed decisions. One of my former clients sold exclusive, high-end items. Their business model was incredibly unique as their online shop was only open a few times a year. During times they weren’t open, they built … [Read more...] about Adjust Your Small Business Strategy With Google Analytics
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How Data Science Can Improve PPC Performance
As machine learning and automation gain more of a stronghold in digital marketing, we need a way to analyse all the data we obtain. Data science does this by turning theories into tangible evidence. One data science term you might come across is big data. It refers to large and complex data sets used to identify trends and patterns that can help businesses make better, more … [Read more...] about How Data Science Can Improve PPC Performance
PPC In The Time Of COVID-19: You Asked, We Answered
Coronavirus seems to be the topic of every news channel, industry, etc. So it is no surprise that it's the primary topic of discussion PPC as well. Businesses are seeking ways to conserve spending in this time of economic uncertainty and business closures - and unsurprisingly, marketing is often one of the first cuts to be made. Therefore, in-house marketers are fighting their … [Read more...] about PPC In The Time Of COVID-19: You Asked, We Answered
PPC Audiences: What Are They and How Does Google Determine Them?
If you’ve found your way to this blog post, you’re likely like me in the sense that you’re curious about Google’s audiences and how they’re created. The exact algorithm which Google uses to create audience lists is a heavily guarded secret, much like the recipe of Coca-Cola and Colonel Sander’s Original KFC recipe. Personally, I’m fascinated by the fact that Google can take … [Read more...] about PPC Audiences: What Are They and How Does Google Determine Them?
February Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads Share Remarketing Lists Across Your Account Manager Details: To make audience list sharing easier for advertisers with a manager account, you can now enable continuous audience sharing across accounts within your manager. Impact: Most advertisers utilize audience lists in … [Read more...] about February Updates to Paid Advertising Platforms
Advertising Platforms for Podcasts
I’m back to talk about podcast advertising! In my last blog post I talked about some learnings I gained while running paid ads for podcasts. This time I’ll be discussing in detail different platforms and a couple of their positives and negatives. Google Ads Early on, one of the first platforms we tested was Google Ads and it continues to be one of our top performers. An … [Read more...] about Advertising Platforms for Podcasts
A Different Way to Think About PPC Ad Copy
There have been a lot of changes over the last couple of years when it comes to something as basic and fundamental as ad copy. In my almost three years at Hanapin, we’ve seen the major shift from two ads split tested to now a Google recommended 3 to 5 ads in each ad group. That means a lot more characters that we get to play with, a lot more ideas that we can use but are you … [Read more...] about A Different Way to Think About PPC Ad Copy
New Client New Industry? Where to Begin
Agencies gain and lose clients all the time. Churn is a natural part of the business and as volatile as the weather. So you just received a new client in an industry that you are unfamiliar with. Where do you begin? How do you prepare for those initial conversations? How do you begin to sound like a subject matter expert? This blog post will provide initial strategies and … [Read more...] about New Client New Industry? Where to Begin
Expand Your Advertising Efforts with Native
Are you looking to expand your advertising efforts, and aren’t sure where to turn? Native, in combination with your PPC efforts, may be the way to boost your funnel and supercharge your ROI. Native advertising is an excellent indicator of brand awareness because it cuts through the noise and plays a strong role of planting the seed with your audience. A wonderful segway into … [Read more...] about Expand Your Advertising Efforts with Native
Last Chance! Hero Conf 2019 Starts Next Tuesday, April 23
Time is running out to get your ticket to Hero Conf Philly! The conference is Tuesday, April 23 - Thursday, April 25 and includes two full, action-packed days of sessions and a 3rd day of workshops. You'll see a variety of speakers; top-rated veterans that have roamed the world offering up valuable tip and tricks, as well as the newest up-and-comers in the digital marketing … [Read more...] about Last Chance! Hero Conf 2019 Starts Next Tuesday, April 23
The #1 Way to Take Your PPC Strategy from Average to Expert
While doing a Google search for lists of common characteristics in highly effective PPC specialists, I noticed there is one trait in particular that often gets overlooked, which should be considered foundational. This is curiosity for human behavior. While your campaigns should be proactive, decisive, and organized, remember that data comes from real interactions and being … [Read more...] about The #1 Way to Take Your PPC Strategy from Average to Expert
New Year, New You(Tube): Creating a Robust YouTube Ad Strategy for 2019
Looking for a new PPC strategy? This blog, plus the momentum of the New Year, can help you launch your first YouTube video ad campaign. If you are already a YouTube marketing pro and clicked on this article to enhance your current strategy, I recommend reading through the Campaign Specifics and Audience Targeting sections. This post is not meant to be your typical “how-to … [Read more...] about New Year, New You(Tube): Creating a Robust YouTube Ad Strategy for 2019
