Promotions come and go. They can provide big boosts in sales and interest but short turnarounds and odd hours can make them hectic to manage. Thankfully, there are a few ways you can streamline the process to lessen the burden. Labels Labels make organization easy. They are easy to create, modify and apply to any part of your account. They can also serve as reminders or … [Read more...] about Painless Promotions Management In AdWords
Search Results for: scripts
View The AdWords Script That Alerts You When Your Account Is Down
According to the WSJ, recent studies in hospitals across the US have shown that caretakers have a hard time knowing when their intervention is needed to keep a person alive. This indecision is due to the fact that patients are hooked up to so many finicky monitors that there is a constant stream of alarms which they eventually tune out, ignore, or worse, don’t get because they … [Read more...] about View The AdWords Script That Alerts You When Your Account Is Down
Webinar: 7 Crucial Bing Ads Updates You Need To Know About in 2016
More about this Webinar The paid search world has seen many changes in the last year, particularly on the Bing Ads platform. From remarketing to image extensions to shopping campaigns, not only is Bing becoming a more savvy search marketing platform, but its market share is now at 20% (6 years ago, it was only at 8%). In this webinar recording, Bing Ads Evangelist John Gagnon … [Read more...] about Webinar: 7 Crucial Bing Ads Updates You Need To Know About in 2016
Webinar: The Essentials For Your 2016 Mobile PPC Strategy
More about this Webinar It’s no secret that the mobile audience is on every marketer’s mind. With more than 2 billion people that will use mobile devices to access the internet in 2016, it’s imperative for businesses to have a strategy ready and optimized for the new year. In this webinar recording, Carrie Albright from Hanapin and Blair Symes from Dialogtech discuss targeting … [Read more...] about Webinar: The Essentials For Your 2016 Mobile PPC Strategy
It’s Time For PPC To Stop Ignoring Client Management
An Incomplete PPC Cinderella Story There once was a young girl who lived in a quaint Bavarian cottage with her step-mother and two step-sisters. This young girl was a hard-working, kind girl who loved all and hated none. She did much of the hard work that was customarily required in a household, yet, sadly her step-sisters took credit for everything. They would sit in bed all … [Read more...] about It’s Time For PPC To Stop Ignoring Client Management
Webinar – From Building to Selling: Getting Your Ecommerce Ready for 2016
More about this Webinar In 2016, ecommerce sales are predicted to exceed 550 billion dollars alone. As an ecommerce marketer, you need to constantly be on your toes, with your ear to the ground on what's in the pipeline and what can help you sell your products and services better. It's crucial that you are changing dynamically to your customers' needs, targeting the right … [Read more...] about Webinar – From Building to Selling: Getting Your Ecommerce Ready for 2016
Advanced AdWords Budget Script
For a newer article on this topic visit: Automate And Better Manage Your Budgets With Scripts At the recent HeroConf in London, I had the pleasure of meeting several customers of Optmyzr. One of them told me they had to spend a significant amount of time ensuring that none of the accounts they managed would exceed the monthly budget set by their clients and that got … [Read more...] about Advanced AdWords Budget Script
Webinar: 6 Unique Ways To Grow Your PPC Account
More about this Webinar As 2015 comes to a close, you should be analyzing and evaluating your overall marketing strategy. What worked for you this year and what didn't? How can you expand beyond the scope of what you're doing now? In this webinar recording, Founder of Optmyzr, Fred Vallaeys and Associate Director of Services at Hanapin Marketing, Jeff Baum, discuss 6 unique … [Read more...] about Webinar: 6 Unique Ways To Grow Your PPC Account
Flash Series: Practical A/B Testing Statistics – 5 Tips to Help You Get Reliable Data
More about this 20-Minute Webinar “How do I know when I can stop my test?” This is one of the most common questions asked by marketers learning about split testing. In this practical webinar, Michael Aagaard, Senior Conversion Optimizer at Unbounce, will help you answer that question by giving you 5 actionable tips that will help you run cleaner tests with more reliable … [Read more...] about Flash Series: Practical A/B Testing Statistics – 5 Tips to Help You Get Reliable Data
5 Steps For Creating A Solid PPC Competitor Strategy
Analyzing the PPC competitive landscape can help provide key insight into performance trends and determine how your ads stack up to competition. By not taking the time to analyze PPC competitors, you could be missing out on huge gaps in your program that could leave your account vulnerable to deep-pocketed competitors driving up costs and stealing impression share. Below, we … [Read more...] about 5 Steps For Creating A Solid PPC Competitor Strategy
Flash Series: Using Auction Insights for Competitive Advantage
More about this 20-Minute Webinar When it comes to competitor analysis, there is no such thing as too much information. Auction Insights in Google AdWords is a particularly useful tool and can help you not only understand who your competition is, but how you can tailor your strategy to get a more competitive advantage. In this flash webinar, Jeff Allen, President of Hanapin … [Read more...] about Flash Series: Using Auction Insights for Competitive Advantage
AdWords Redefines “Conversions” – Are You Still Tracking What You Thought You Were?
One of the main ways to ensure your PPC campaigns are meeting goals is to use conversion data. As obvious as this may sound, Google hasn’t always made it easy because they report on many different flavors of “conversion” and they have changed the naming conventions and definitions a few times in the last 3 years. With their most recent change to the definition of “conversions” … [Read more...] about AdWords Redefines “Conversions” – Are You Still Tracking What You Thought You Were?
